Video Content

20 Best Motion Graphics Examples for Your Brand (2023)

Laura Chaves
September 16, 2023

Motion graphics are a dynamic and visually captivating communication that has found its way into nearly every aspect of our lives, from advertisements and corporate presentations to film and web content.

Curious about the current frontrunners in the motion graphics industry?

Here are the best motion graphics video examples that showcase the artful fusion of design, animation, and storytelling to convey complex ideas and emotions in a visually interesting way.

Let’s dive into some of this field’s most innovative and impactful motion graphics examples, highlighting their ability to inform, engage, and leave a lasting impression on audiences worldwide.

Boost your brand’s visibility and establish a deeper connection with your audience through motion graphics. Take our Vidifit quiz today, and in just 90 seconds, receive clear and transparent pricing.

Top 20 Motion Graphics Worth Watching

1. Vidico x Freshbooks

Average Pricing: $11,180 – $17,560

Target Industries: SaaS, Industrial, Financial Services, Seed Startups, Series Startups, E-commerce & Retail, Established Enterprise, Non-Profit, and more

Collaborated With: Freshbooks, Airtable, EasyAgile, Spotify, Uber, Vimeo, Square, Digital Ocean, and more

What Makes It Stand Out: FreshBooks simplifies financial management, saving time and reducing stress during tax season, and it is one of the best motion graphics examples you should not miss out on.

In less than one minute, Vidico captured the viewer’s attention and presented FreshBooks as an essential tool for business owners, enabling them to focus on their core activities using animated motion graphics.

Its relatable scenarios and clever humor humanize the subject, making it accessible and engaging. Vidico used visually attractive graphics to enhance the narrative, simplifying intricate concepts.

Discover the motion graphics video solution to match your marketing objectives with our innovative VidiFit quiz. In 90 seconds, you’ll receive a high-level cost estimate for its production.

2. Vidico x EasyAgile Saas Motion Graphics Animation #1

Average Pricing: $11,180 – $17,560

Target Industries: SaaS, Industrial, Financial Services, Seed Startups, Series Startups, E-commerce & Retail, Established Enterprise, Non-Profit, and more

Collaborated With: Freshbooks, Airtable, EasyAgile, Spotify, Uber, Vimeo, Square, Digital Ocean, and more

What Makes It Stand Out: EasyAgile, known for its tools tailored to agile software development teams, sought to empower their customers’ success.

In collaboration with Easy Agile, Vidico used stunning visuals, smooth transitions, and powerful messages to convey information and maintain the audience’s interest.

In 48 seconds, Vidico successfully created a core promotional animated motion graphics video, a hero marketing asset to get to know EasyAgile.

3. Accelerant

Target Industries: Insurance, Software, IT

Collaborated With: MGAA, Linkedin, Target Markets

What Makes It Stand Out: Accelerant motion graphics video features entertaining animation that is easy to understand and delivers a message effectively.

It is one of the best motion graphics videos in the industry, as its detail-oriented script, colorful animation (bright colors), and sound design effectively convey the purpose of the business.

4. CoPilot Ai

Target Industries: Marketing, B2B, Finance

Collaborated With: Raymond James, Insperity

What Makes It Stand Out: CoPilot Ai animated motion graphics established itself as one of the finest 2D startup videos.

It is one of the best motion graphics examples in the industry, known for its clarity, creativity, vibrancy, and interactivity.

CoPilot Ai is a colorful explainer video highlighting all the elements that captivate and engage audiences effectively.

5. Cisco Secure Client

Target Industries: Networking, Security, Software, Applications

Collaborated With: Confidential

What Makes It Stand Out: Cisco Secure Client did an excellent job releasing easy-to-understand motion graphics videos.

The combination of engaging imagery and abstract shapes synchronized with the narration in this video content. They use the simplest ideas to keep the viewer engaged and well-informed.

6. Slack

Target Industries: Small Business, Finance, Media, Retail

Collaborated With: Uber, Airbnb, The New York Times

What Makes It Stand Out: Slack’s video is a testament to the power of simplicity of motion graphics elements.

The company can create a compelling video that enhances its impact using simple shapes, a limited color palette, a clear and concise narrative, and beautiful imagery.

The thoughtful sound design adds depth to the viewing experience. The straightforward idea can leave a lasting impression, making it a standout example of animated motion graphics.

7. Reddit’s New Mobile App

Target Industries: Communication, Software, Community

Collaborated With: General Public

What Makes It Stand Out: Unlike other motion graphics video examples, Reddit’s animation video showcases a lighthearted and engaging content style.

A script with a touch of humor and delightful illustrations captures the viewer’s attention. The animator’s work adds a vibrant, eye-catching quality to the video content.

Using bold colors and seamless transitions is a powerful tool that can add visual interest to explainer videos.

It’s one of the finest motion graphics video examples for those seeking to promote a mobile application, website, or similar venture.

8. Blockdaemon

Target Industries: Security, Infrastructures, Custodians

Collaborated With: Microsoft, OpenSea, Metamask

What Makes It Stand Out: This motion graphic video effectively presents a leading infrastructure blockchain platform in an engaging and seamless way.

Unlike other motion graphic examples, the product video employs clean and pertinent visuals to deliver a detailed explanation of the business.


Target Industries: DevOps, SecOps, Consultation, Security, Training, Education

Collaborated With: Confidential

What Makes It Stand Out: STUXNET is a great example of a straightforward animated video with a remarkable ability to effortlessly elucidate a complex subject like “how computer viruses work.”

Despite being released for a long time, the video remains relevant and engaging on social platforms. The use of editorial-style graphics and visual data representations makes the animated video engaging.

10. Bill

Target Industries: Medicine, Physicians, Teams

Collaborated With: Confidential & Undisclosed

What Makes It Stand Out: Dr. Bill’s video offers a solution to the intricate world of medical billing, streamlining a once burdensome task.

Motion graphics video examples can inspire creativity. The motion graphic examples from Dr. Bill testify that a video can significantly impact and succeed in your marketing strategy.

11. StockCharts

Target Industries: Enterprise, Personal, Education

Collaborated With: Undisclosed

What Makes It Stand Out: StockCharts animated motion graphics videos are readily accessible on YouTube, but its ease of sharing via email or social media is notable.

The video examples can seamlessly feature a company’s website or serve as an engaging opener for public speaking events.

12. Imagine What You Could Do Travel & Lifestyle Services | American Express

Target Industries: Finance

Collaborated With: Confidential

What Makes It Stand Out: This American Express video example employs a lively and engaging animation to elucidate credit card benefits, highlighting that commercial videos extend beyond sales and product launches.

The video explores technology, big data, and social media careers, encouraging viewers to envision the possibilities with American Express.

The video example creatively brings scenarios to life through a blend of 2D and 3D animations, a consistent color palette, and dynamic transitions, delivering an immersive experience.

13. DigitalOcean: Simplicity at Scale

Target Industries: E-commerce, Data Analytics, Digital Marketing Agencies

Collaborated With: Jiji, Deep Focus

What Makes It Stand Out: Digital Ocean’s brief yet captivating animated motion graphics video demonstrates the power of concise storytelling.

It creatively conveys its concept in under a minute using energetic voiceover and sound effects. It exemplifies how short videos can make a profound impact.

Maintaining a consistent visual style with vibrant colors and simple geometric shapes creates a cohesive and engaging experience.

14. UEFA Nations League Explained

Target Industries: Sports

Collaborated With: Undisclosed

What Makes It Stand Out: The UEFA video example beautifully illustrates the educational prowess of the medium.

You can create a marketing asset using a music video or animation and turn the complex concept to a level that even the least sports-inclined individual can comprehend.

15. Icechain

Target Industries: Finance, Electronics, Electricity

Collaborated With: Bitcoin, Immediate Edge

What Makes It Stand Out: Motion graphics is a dynamic and versatile medium within visual communication.

This video content shines in its selection of music, seamlessly harmonizing with the voiceover. It conveys its powerful message adeptly, presenting fundamental key elements with clear and concise explanations.

16. Cree Lighting – Better Light, Better Life

Target Industries: Gas Station, Schools, Universities, Transportation

Collaborated With: Undisclosed

What Makes It Stand Out: The video “Better Light, Better Life” exemplifies the effective use of lighting effects to convey the significance of light in our daily lives.

Such videos are valuable tools for enhancing product understanding and increasing audience engagement.

By skillfully harnessing visual elements like lighting, they communicate essential messages and create a compelling and immersive experience for viewers.

17. The Bélo

Target Industries: Tourism

Collaborated With: General Public

What Makes It Stand Out: Undoubtedly, this motion graphics video by Airbnb is one of the finest examples I’ve encountered.

Through moving pictures, the essence behind a logo transforms into a poignant narrative, forging an immediate and heartfelt connection with the viewer.

It exemplifies how this video example can transcend mere visuals, effectively conveying the essence of the brand while inducing a genuine and resonant emotional response from the audience from the very first second.

18. School of Motion

Target Industries: Motion Picture

Collaborated With: Amazon, Google, Hulu, YouTube, Microsoft

What Makes It Stand Out: This manifesto video unveils the new brand and masterfully encapsulates its mission.

Vibrant colors and synchronized visual representations are harnessed to articulate the message flawlessly.

Unlike long music videos, these moving pictures maintain an engaging momentum throughout, ensuring there is never a dull moment, thereby effectively conveying the brand’s essence and vision.

19. The Rise of Bitcoin

Target Industries: Finance

Collaborated With: Undisclosed

What Makes It Stand Out: Struggling to Understand Cryptocurrency? This short two-minute video is a perfect example of how charming imagery can explain it in simple terms.

It uses clear visuals and cool illustrations to make the futuristic idea of Bitcoin easy to grasp. This video shows how moving pictures can create a video that is more exciting and easier to understand.

20. How PayPal Works

Target Industries: Finance

Collaborated With: General Public

What Makes It Stand Out: PayPal is renowned for its sleek and minimalistic design approach. Being highly adaptable, moving pictures can seamlessly align with any design style.

The company embraces minimalism in this motion graphics video, utilizing outlines and straightforward transitions.

Surprisingly, this simplistic approach manages to captivate the attention of the viewers effectively, underscoring the versatility of the video in complementing and enhancing a brand’s visual identity.

Benefits of Motion Graphics Animation

  • Effective Communication: Videos are powerful tools for conveying information. They break down intricate ideas into digestible visuals, ensuring that even complex concepts are understandable to a broad audience.
  • Visual Appeal: Any leverage engaging visuals, striking colors, and imaginative animations. These elements combine to seize the viewer’s attention and maintain their engagement.
  • Versatility: The adaptability of moving pictures is a key advantage. They can be applied across various platforms, from websites and social media to presentations and advertising.
  • Brand Consistency: For businesses and organizations, maintaining brand consistency is paramount. Videos offer a versatile canvas to infuse branding elements seamlessly, such as logos, color palettes, and typography.
  • Cost-Effective: Motion graphic videos are often more budget-friendly than live-action videos. They require fewer resources, such as actors, sets, and location shoots.

This cost efficiency makes moving pictures attractive for businesses looking to create compelling content without breaking the bank.

Why Work With Vidico For Your Motion Graphics Needs

Clear Pricing Range

Vidico prioritizes transparency, ensuring you understand our costs entirely upfront. There are no hidden charges or unexpected expenses – just a transparent pricing range that aligns with your budget.

Top-Notch Videos

Partnering with Vidico means gaining access to exceptional video production services. We are committed to delivering top-tier motion graphics videos that meet and exceed your expectations.

Quality Control

Quality is at the core of everything we do. Vidico maintains a rigorous quality assurance process throughout the production journey. From concept inception to final delivery, our team ensures that every element of your motion graphics video meets the highest standards.

Trusted By Global Brands

Vidico is the trusted choice of global industry leaders who rely on us for their motion graphics requirements.

Our impressive track record is a testament to our success, with a portfolio of successful projects for renowned companies like Spotify,  Freshbooks, Vimeo, Square, Digital Ocean, and many more.

Team of Experts

From highly skilled animators to adept scriptwriters, we bring a wealth of experience to your project. Collaborate with a team that understands the nuances of animated videos and can turn your vision into reality.

Use our Vidifit quiz and learn more about how a top video production company transforms your vision into reality.


What is motion graphics used in?

Motion graphics are used in advertising, marketing, entertainment, education, corporate communications, web design, product demonstrations, event promotion, healthcare, gaming, and architecture.

Also, social media, government, journalism, e-learning, retail, and environmental design use video for engaging visuals and effective communication.

What is a motion graphics design?

Motion graphics design is a visual communication technique that combines graphic design and animation to create dynamic and engaging content.

Every video use moving images, text, and graphics to convey information, tell stories, or communicate messages visually, compellingly, and captivatingly.

Is anime a motion graphic?

No, Anime is not a motion graphic.

Anime is a style of animated storytelling, often featuring colorful characters and narratives, while motion graphics primarily focus on visually conveying information or messages through graphic elements, animations, and text.

Is a GIF a motion graphic?

Yes, a GIF (Graphics Interchange Format) can be considered a type of motion graphic. GIFs are a format for displaying animated images or sequences of frames in a looping manner.

In Summary

Motion graphics exemplify this visual communication medium’s dynamic and versatile nature.

They span diverse industries, from marketing and entertainment to education and healthcare, showcasing the power of animation and design to simplify complex ideas and convey messages effectively.

These examples demonstrate the potential of motion graphics to enhance storytelling, engage viewers, and leave a lasting impression in the ever-evolving landscape of digital communication.

Experience the impact of motion graphics with Vidico today. Use our Vidifit quiz and let our team of experts bring your vision to life through captivating animations and visuals.

Get a free video marketing plan crafted by video pros.
Unlock creative ways to differentiate your product with a video marketing plan designed to achieve your marketing goals.
Get started
Stand out with advanced video marketing insights.

Stand out with advanced video marketing insights.

For free.
Once a month.
5-min read.

Get your Q4 video marketing plan, for free!

Unlock creative ways to differentiate your product with a video plan designed to achieve your marketing goals.

Estimate video scope