👋 Welcome to this month’s edition of Video For Growth. Your go-to for mastering video content at every stage of the marketing funnel.
This issue is extra special 🎁 — To elevate your product launches in 2024, we’ve launched a series of in-depth analyses and best practices on video strategies for successful product introductions, featuring insights from top tech brands.
Our first feature? A spotlight on Nutrislice’s winning approach. Unlock the key to video success for product launches.
3 tips to elevate your product launch campaigns
Gearing up for a product launch in 2024?
Let’s dive into the world of video – it’s not just thriving, it’s completely transforming the way brands introduce products to the market.
Creating videos to support your product launch strategy lets you creatively showcase your product’s value, helping potential customers better understand and relate to it. This forms a stronger brand identity and lasting impression.
With that in mind, here are our top three tips for crafting a successful video strategy:
1. Think long-term
One comedic TV ad is no longer sufficient to guarantee marketing success. You need to think long-term with a cohesive video content plan that incorporates videos across your marketing funnel and campaigns.
Video style, tone, format, length—meet your audience where they are in your funnel.
- Trying to engage with them on social? Opt for a 30-second animated ad with top-notch design and relatable characters.
- Need to convince your leads that your product is exactly what they’ve been looking for? Dive deep into the features with clear communication and a problem-solving mentality!
3. Be bold:
We’re exposed to hours of videos every day, so to be remembered, you need to stand out.
- Show your brand’s personality and uniqueness.
- Open up to your audience, highlight shared values, and gain their trust.
- Creatively speaking, try new styles and methods to convey your message.
In need of a successful example?
Check out our video marketing plan for Nutrislice! They crafted 13 unique videos for two product launches, each with its own style and purpose, guiding their audience seamlessly through the funnel.
To make it easy for you, we’ve compiled an insightful presentation detailing Nutrislice’s video strategy. It’s packed with goals, a clear roadmap, budget insights, and valuable lessons.
Sign up above to access the full presentation!