TikTok has taken Australia by storm, captivating millions and redefining how we connect and consume content.
From sparking global trends to creating viral moments that dominate conversations, it’s become the go-to platform for creativity and connection.
But what do the numbers say about TikTok’s impact in Australia? Let’s explore the TikTok statistics in Australia that tell the full story.
Quick Overview
- TikTok has skyrocketed to become the country’s 4th most popular social media app.
- Australian TikTok users spend about 1.5 hours every day on the app.
- More than 90% of TikTok users open the social app multiple times daily.
- Short social media videos are the most popular type of content on TikTok.
- About 38% of TikTok users are willing to see TikTok ads if it means free features or services.
- TikTok is used by 41.5% of Australian social media users.
- Australians love joining in on both local and worldwide TikTok trends.
- Many Australian creators achieve viral fame through TikTok.
- People in Australia spend more time on TikTok than any other social media platform.
- Shopping through TikTok is becoming more popular among Australians.
Top 30 Jaw-Dropping TikTok Data & Statistics in Australia
1. TikTok has 8.5 million active users in Australia.
TikTok currently boasts 8.5 million monthly active users (and counting) in Australia, representing a significant portion of the country’s population [1].
This highlights TikTok’s massive influence in Australia’s digital space, with nearly one-third of Australians actively engaging on the preferred platform. Its widespread adoption reflects the shift in how Australians consume content, favoring short, engaging, and mobile-first videos.
This large user base makes TikTok a prime platform for brands and marketers to associate with diverse audiences and drive impactful campaigns.
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2. The average user base is 51% female and 49% male.
TikTok’s user base in Australia consists of 51% females and 49% males, showcasing a nearly equal gender split.
Brands targeting specific demographics can leverage this near parity to craft campaigns that resonate with both male and female audiences, ensuring inclusivity and maximizing reach. It also reflects TikTok’s ability to cater to diverse interests and preferences, contributing to its popularity across all groups.
3. TikTok is the 4th most popular social media app in Australia.
TikTok is the fourth most popular social media app in Australia, a remarkable achievement given its relatively recent entry into the market [2].
Its focus on highly engaging short-form social media videos has captivated millions of Australians, making it a daily habit for TikTok users across different age groups.
4. Australians spend an average of 1.5 hours daily on TikTok.
Australians spend an average of 1.5 hours daily on TikTok, showcasing its incredible ability to hold users’ attention for extended periods.
This level of engagement outpaces many other social media platforms and highlights how TikTok has become a key part of millions of Australians’ daily routines.
5. TikTok ads reach 46.6% of Australians Social Media Users aged 18 and over.
TikTok ads reach 46.6% of Australians aged 18 and over, nearly half the adult population [3].
This wide reach makes TikTok a highly effective platform for advertisers targeting a broad yet specific audience.
With its precise algorithm, TikTok ads appear in front of the right Australian social media users, boosting visibility, influencer marketing, and engagement.
6. TikTok’s user base in Australia grew by 20% in the past year.
TikTok’s user base in Australia increased by a remarkable 20% over the past year, reflecting its rapidly increasing popularity.
Such explosive growth highlights how the platform continues to capture the attention of new TikTok users in Australia while retaining its existing audience.
7. The majority of users are aged 18–24.
The majority of TikTok users in Australia are between 18 and 24, making it a hotspot for younger audiences.
This demographic dominance highlights TikTok’s appeal to Gen Z and younger millennials drawn to its creative, fast-paced, and interactive content.
Additionally, the platform’s ability to foster trends and create viral moments resonates strongly with this tech-savvy generation, further solidifying its place in their daily lives.
8. Influencers with 2.5M+ followers charge $600–$1,000 per post.
Influencers on TikTok, with over 2.5 million followers, charge between $600 and $1,000 per post, showcasing the immense value of their reach and engagement.
These creators have built massive audiences that trust their content, making them highly sought after by brands.
9. The average session on TikTok lasts 26 minutes.
The average TikTok session in Australia lasts an impressive 26 minutes, highlighting the platform’s ability to engage its TikTok users deeply.
This uninterrupted attention span is a testament to TikTok’s highly personalized content algorithm, which delivers social media videos that resonate with individual preferences.
10. Over 90% of Internet users return to the app multiple times daily.
Over 90% of TikTok users in Australia return to the app multiple times a day, showcasing its addictive nature and its role in people’s daily routines.
This level of frequent engagement indicates that TikTok has become more than just an entertainment platform—it’s a social and cultural hub.
11. Short-form videos are the most popular content type.
Short-form social media videos dominate TikTok as the most popular content type, perfectly aligning with users’ preference for quick, engaging, and easily digestible content.
These bite-sized social media videos, often 15 to 60 seconds long, cater to shrinking attention spans while delivering impactful storytelling.
12. Australian users actively engage with music-driven trends.
Music is central to TikTok’s content ecosystem, and Australian TikTok users are no exception. They actively participate in challenges, dances, and creative edits on trending tracks.
Music-driven trends often go viral because they combine visual creativity with audio appeal, making it easy for TikTok users to join in and share their versions.
13. Popular hashtags often reflect local culture and events.
Hashtags on TikTok are more than just organizational tools—they drive discovery and participation. In Australia, trending hashtags frequently draw inspiration from local culture, holidays, and events, such as #AustraliaDay or #MelbourneCup.
These localized trends foster community and encourage TikTok users to share relatable, culturally relevant content.
14. Brands collaborate with influencers to reach target audiences.
TikTok influencers play a crucial role in helping brands associate with specific demographics. These creators have built loyal followings through authentic content and are seen as relatable and trustworthy by their audiences.
In Australia, brands frequently collaborate with influencers to promote products and services in a natural and engaging way.
15. 38% of TikTok users are open to ads in exchange for free services.
A significant 38% of TikTok users are willing to view ads to gain access to free features or services.
This creates an opportunity for brands to offer creative and engaging ads that blend seamlessly with TikTok’s content while incentivizing internet users with rewards or exclusive perks.
16. TikTok has a 41.5% penetration rate among social media users.
With a 41.5% penetration rate among social media users in Australia, TikTok is cementing itself as a dominant platform in the digital landscape. Nearly half of the country’s active social media users are on TikTok, showcasing its widespread appeal across various demographics.
Its strong foothold, growth rate, and engagement rate to total users highlight the platform’s ability to compete with more established apps while carving out its own unique niche.
17. E-commerce activity through TikTok is on the rise.
TikTok is rapidly becoming a hub for e-commerce, with more Australians using the platform to discover and purchase products.
Features like in-app shopping links, shoppable live streams, and trending product reviews make it easy for TikTok users to transition from browsing to buying (influencer marketing).
The rise in e-commerce activity is driven by TikTok’s algorithm, which connects internet users with engaging content—and products—that match their interests.
18. Educational and informative videos are gaining traction.
TikTok isn’t just about entertainment; educational and informative social media videos are becoming increasingly popular among Australian TikTok users to bring joy and inspire creativity.
From quick tutorials to in-depth explainers, these social media videos offer value while maintaining TikTok’s trademark engaging format.
19. User satisfaction with TikTok in Australia is high.
Australians report high satisfaction with TikTok, reflecting its ability to deliver an enjoyable and personalized experience.
The platform’s unique algorithm ensures that TikTok users consistently receive content tailored to their preferences, making it addictive and rewarding.
20. Australian content creators frequently achieve viral success.
TikTok has become a launchpad for Australian creators to achieve viral fame, with its algorithm favoring creativity and engagement over follower count.
Every TikTok user and influencer can see their social media videos skyrocket to millions of views, fostering a culture of inclusivity and opportunity.
From funny skits to relatable content and locally inspired trends, Australian TikTok creators resonate with domestic and global audiences.
21. Australians spend more time on TikTok than on other social media platforms.
TikTok commands more attention from Australians than any other social media platform, with TikTok users dedicating an average of 1.5 hours daily to the app than on other platform.
Its fast-paced content format keeps TikTok users hooked, surpassing competitors like Instagram and Facebook in terms of average time spent.
22. Music content drives engagement and challenges.
Music is at the heart of TikTok, driving creativity and interaction through challenges and trends.
In Australia, TikTok users quickly engage with dance challenges, lip-sync videos, and creative edits tied to trending songs.
These trends unite communities and often spark viral moments that extend beyond the platform.
23. TikTok’s ad platform continues to grow in popularity.
TikTok’s ad platform is rapidly gaining traction in Australia as brands discover its ability to reach highly engaged audiences.
With advanced targeting options and creative formats like in-feed ads, branded challenges, and shoppable content for potential ad reach, advertisers can effectively connect with TikTok users in a way that feels native to the platform.
In the latest market analysis, social media ad expenditures in the U.S. reached $3.8 billion, reflecting a 6% year-over-year increase.
The digital advertising growth underscores the increasing reliance of businesses on social platforms to associate their target audiences, drive brand awareness, and generate conversions and potential ad reach.
Currently, social media advertising represents nearly one-third of all digital ad spending, highlighting its pivotal role in modern marketing strategies and digital advertising.
24. Many TikTok users participate in global and local trends.
TikTok users in Australia actively engage in global and local trends, making the platform a dynamic blend of universal appeal and local relevance.
TikTok users seamlessly integrate into the broader TikTok community while celebrating their local identity, from international dance challenges to top hashtags reflecting Australian events or culture.
25. Community-building is a key feature of TikTok in Australia.
TikTok stands out as a platform that fosters strong communities through shared interests, challenges, and content styles. In Australia, internet users often form niche communities around hobbies, professions, and cultural topics, creating spaces where they feel seen and heard.
This focus on community-building encourages deeper engagement and loyalty, giving brands a unique opportunity to integrate themselves into these spaces and connect with audiences genuinely and meaningfully.
26. TikTok retention rates are among the highest for apps.
TikTok boasts some of the highest retention rates among social media apps, with Australian users returning to the platform multiple times daily.
High retention rates mean internet users are highly engaged, giving brands and creators more chances to interact with their audience over time and build lasting connections.
27. Australians frequently interact with branded TikTok content.
Branded content on TikTok enjoys high engagement from Australian internet users, as the platform encourages creativity and relatability in advertising.
Whether through sponsored challenges, influencer collaborations, or catchy ad campaigns, brands that embrace TikTok’s unique style often see strong and direct results.
28. Urban users dominate TikTok’s Australian user base.
Most TikTok users in Australia come from urban areas, where access to high-speed internet and a tech-savvy population drive adoption.
This urban dominance aligns with trends in other digital platforms but highlights TikTok’s appeal to city dwellers seeking entertainment and community in their fast-paced lives.
29. The platform is a hub for local influencers and creators.
TikTok has become a thriving hub for Australian influencers and creators, allowing them to showcase their talent and connect with audiences.
From rising stars to established names, these creators drive trends, foster engagement, and shape the platform’s culture.
Brands collaborating with local influencers can tap into their authentic connections with followers, gaining access to a loyal and highly engaged fan base.TikTok continues to expand its reach and influence in Australia.
30. TikTok continues to expand its reach and influence in Australia.
TikTok’s presence in Australia has seen remarkable growth, with the platform reaching nearly 10 million TikTok accounts for users aged 18 and above—a 17% increase from the previous year [4].
On average, Australian TikTok users spend over 42 hours monthly on the popular app, surpassing engagement levels on other social media platforms.
This surge in user engagement has attracted more than 350,000 Australian businesses to the popular app, leveraging TikTok’s extensive reach to connect with consumers and drive economic activity.
How Tech & SaaS Brands Can Win on TikTok
TikTok isn’t just for viral dance trends—it’s a powerful platform for B2B brands to connect with audiences in a fresh, engaging way. The algorithm favors content that feels authentic, making it a prime opportunity for Tech & SaaS companies to showcase their products through user-generated content (UGC), motion graphics, and product explainers.
See how Vidico helped TikTok go from 10x to 160x + creative assets in 2.5 months.
B2B Brands Succeeding on TikTok
1. Finder
Finder, a leading financial comparison site, has mastered TikTok by simplifying complex financial concepts into bite-sized, engaging videos. Their content mixes motion graphics, explainers, and trending challenges to make finance more approachable. By staying relevant to the TikTok audience, Finder has built strong engagement while positioning itself as a go-to resource for financial literacy.
Discover what makes a high-converting TikTok ad—book a free strategy call.
2. Adobe
Adobe uses TikTok to showcase user-generated content, highlight creative work, and provide quick design tips. Their campaign supporting small businesses helped them connect with entrepreneurs, making their brand more accessible and community-driven.
3. Shopify
Shopify creates videos packed with entrepreneurial insights, startup success stories, and e-commerce trends. By leveraging influencers and real-world business owners, they make their platform more relatable to small businesses and solopreneurs.
4. Grammarly
Grammarly takes a lighthearted approach, using memes and relatable writing challenges to demonstrate its value. Their TikTok strategy makes grammar and writing assistance feel more fun and engaging.
5. HubSpot
HubSpot leverages TikTok’s short-form video format to share marketing and sales insights, podcast snippets, and relatable business content. Their blend of humor and education keeps their audience engaged while reinforcing their industry expertise.
FAQs
How popular is TikTok in Australia?
TikTok is incredibly popular in Australia, boasting over 8.5 million active users. It ranks as the fourth most popular social media platform in the country, and users spend an average of 1.5 hours daily on the app. Its immense popularity spans age groups, but the 18–24 demographic dominates the user base.
What’s the most popular social media in Australia?
Facebook continues to be Australia’s most popular social media platform, with a large user base spanning multiple generations.
However, TikTok has emerged as a strong competitor, especially among younger audiences. Its rapid growth and high engagement rates make it one of the fastest-growing digital platforms in the country.
Do Australians make money off TikTok?
Many Australians make money on TikTok through brand collaborations, sponsored content, and TikTok’s Creator Fund.
Influencers with large followings, often over 10,000 followers, can earn through partnerships or direct monetization features like live gifting. Top creators with millions of followers can charge $600–$1,000 per sponsored post.
What time are people most active on TikTok Australia?
Australians are most active on TikTok during the evenings, typically between 6 PM and 10 PM. The time spent aligns with leisure hours when internet users unwind and engage with content after work or school [5]. Peak activity times also depend on the type of content and the creator’s target audience.
How many followers do you need to live on TikTok in Australia?
To go live on TikTok in Australia, you need at least 1,000 followers [6]. This threshold allows creators to engage with their audience in real-time, often using the feature to build stronger connections, showcase talents, or monetize through live gifts sent by viewers during broadcasts.
Key Takeaways
The latest TikTok statistics in Australia highlight its remarkable rise as a dominant platform in the social media landscape. With 8.5 million monthly active users spending an average of 1.5 hours daily, the app’s ability to captivate audiences is unparalleled.
It appeals to a wide demographic, with a strong foothold among internet users aged 18–24 and an almost equal gender split. TikTok’s expanding influence is also reflected in its advertising reach, engaging trends, and the growing opportunities for Australian creators to monetize their content.
If you’re looking to harness TikTok’s potential for your brand, Vidico can help you create impactful and engaging social media videos that resonate with your audience. Use our VidiFit Quiz and get clear, free, and upfront pricing on your video needs.
References:
- https://www.linkedin.com/posts/technodechina_tiktok-says-it-has-85-million-monthly-active-activity-7072516719063269376-Loyd/?originalSubdomain=sg
- https://www.statista.com/statistics/1551482/australia-most-used-social-media-platforms/
- https://datareportal.com/reports/digital-2024-australia
- https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/
- https://www.shopify.com/blog/best-time-to-post-on-tikok#55
- https://www.tiktok.com/discover/how-to-go-live-on-tiktok-in-australia
