Video Content

Top 12 Outstanding SaaS Product Demo Videos: A Showcase

Laura Chaves
January 12, 2024

In the growing SaaS industry, how you showcase your software services can make or break your success.

A compelling product demo video is your secret weapon to get your SaaS product noticed. 96% of people watch videos to learn about products or services (Wyzowl).

Product demo videos showcase the value of your SaaS product, illustrating its functionality and benefits in a clear, engaging manner.

Get some inspiration from the 12 SaaS product demo videos compiled in this article. For each of these videos from top SaaS companies, we’ll share the best practices, and how they combine explanation and storytelling to foster action.


    12 Best SaaS Product Demo Videos

    1. Office 365

    Office 365’s software demo video masterfully employs storytelling, introducing a relatable protagonist, Ms. Coleman, to resonate with its target audience of educators. The video effectively highlights challenges familiar to teachers, such as limited budgets, overwhelming tasks, large class sizes, and time constraints. Office 365 emerges as the hero in this narrative, demonstrating how the product adeptly addresses these challenges, enhancing Ms. Coleman’s efficiency and productivity. Additionally, the demo is made engaging with its colorful palette and playful illustration style, adding an enjoyable visual experience to the informative content.

    Key Takeaways

    • Engaging storytelling with a relatable protagonist
    • Addressing real challenges faced by educators
    • Demonstrating product solutions effectively
    • Colorful and playful visual elements
    • Educational and enjoyable viewing experience

    2. QuickBooks

    QuickBooks’ software demo uniquely addresses customer pain points focusing on invoice management and payment tracking, common issues for business owners. Instead of using actual screen recordings, the demo employs graphics to represent the product. This choice is strategic, considering QuickBooks frequently updates its product and interface. By using graphics, the video remains relevant and effective for an extended period, avoiding the risk of showcasing potentially outdated screens.

    Key Takeaways

    • Focus on common business challenges
    • Strategic use of graphics over screen recordings
    • Adaptability to product updates
    • Long-term relevance of the demo content
    • Clear representation of invoice and payment features

    3. Nutrislice

    Nutrislice, in partnership with Vidico, has created an explainer video for their Nutrislice Showcase app, aimed at revolutionizing food service operations. The app enables the easy creation and display of digital menu boards and marketing content, suitable for both indoor and outdoor dining settings. This functionality is crucial for modern food service businesses looking to enhance customer engagement and operational efficiency.

    The video is notable for its clarity in demonstrating the app’s features, achieved through high-quality motion graphics and effective storytelling. Vidico’s expertise in translating complex ideas into simple, engaging content is evident, making the video not only informative but also visually compelling. This collaboration effectively raises product awareness and showcases the app’s versatility and user-friendliness.

    Key Takeaways

    • Demonstrates digital menu creation and display
    • Applicable in diverse dining environments
    • Clear and engaging demonstration of features
    • High-quality production value from Vidico
    • Enhances product awareness and showcases versatility

    4. SEMrush

    SEMrush’s software demo video cuts through the complexity of web traffic analytics with clarity and simplicity. Addressing the industry’s jargon-filled nature, the video uses simple illustrations and avoids overcrowding the screen. A clear, well-paced voiceover accompanies the visuals, eschewing excessive technical language. This approach makes it easy for users to follow and understand how SEMrush can be a powerful tool for digital success.

    Key Takeaways

    • Simplified illustration style for clarity
    • Avoidance of industry jargon
    • Clear, understandable voiceover
    • Focus on user empowerment in digital analytics
    • Effective communication of complex data solutions

    5. Archilogic

    Archilogic’s software demo video sets a high standard for how to kick off a demo effectively. Starting with a compelling value proposition, it addresses the difficulties of sharing architectural plans and models. This brief yet impactful 30-second video clearly communicates the company’s purpose and value, specifically targeting viewers who face challenges in architectural sharing. This demo, proudly created by our team, demonstrates that great software demos can be concise yet highly effective.

    Key Takeaways

    • Clear communication of value proposition
    • Directly addressing target audience’s pain points
    • Concise and impactful presentation
    • Effective targeting of architectural professionals
    • Demonstrated effectiveness in a short format

    6. Grammarly

    Grammarly’s software demo cleverly taps into a common experience: the challenge of remembering grammar rules from school. Addressing the everyday need for clear and error-free writing, the demo showcases their browser plugin as the ideal solution. The video is particularly engaging as it features a user actively using the tool, making them the central figure of the narrative. Through graphic overlays of the interface, it demonstrates the ease and effectiveness of using Grammarly, highlighting its utility in everyday writing tasks.

    Key Takeaways

    • Relatable problem statement
    • User-centric demonstration
    • Clear showcase of the solution’s simplicity
    • Effective use of graphic interface overlays
    • Highlights practicality in daily use

    7. Square

    Square’s tutorial video, produced in collaboration with Vidico, is a standout example of user-friendly educational content. It focuses on the Square register, a fully integrated point-of-sale system that combines ease of use with advanced functionality. The video guides users from the initial unboxing to the various stages of operation, including taking payments and adding accessories.

    This step-by-step approach highlights the simplicity and modernity of the product, making it accessible to users of all levels. The attention to detail in the video underscores the quality and modern features of the Square register, reinforcing its position as a leading solution in tech finance.

    Key Takeaways

    • Comprehensive guide on using the Square register
    • Emphasizes ease of use and modern design
    • Detailed demonstration from unboxing to full operation
    • Highlights product quality and advanced features
    • Professional and clear tutorial, enhancing user understanding

    8. Rosetta Stone

    Rosetta Stone’s software demo video does an excellent job of explaining how their language learning platform works, a query many might have despite the brand’s longstanding familiarity. The demo walks viewers through the platform’s features, including vocabulary tools, speaking exercises, coaching, and games, effectively demonstrating how it facilitates fast and effective language learning. This video serves as a prime example of how a demo can articulate a brand’s unique approach and competitive edge in a crowded market.

    Key Takeaways

    • Detailed explanation of platform features
    • Demonstrates effective language learning tools
    • Clarifies the brand’s unique methodology
    • Highlights competitive advantages
    • Engages viewers with a comprehensive overview

    9. Xero

    Xero’s software demo video effectively targets new users by providing a high-level overview of the platform, rather than delving into complex functionalities. It highlights how the app’s core features simplify daily business operations, inviting viewers to envision enjoying these benefits themselves. This approach makes the demo particularly appealing to audiences unfamiliar with the product, offering a clear and accessible introduction to the tool without overwhelming them with technical details.

    Key Takeaways

    • High-level overview for ease of understanding
    • Focus on simplifying daily business operations
    • Ideal for new users unfamiliar with the product
    • Clear introduction to core features
    • Avoids overwhelming technical complexity

    10. eBay

    eBay’s software demo video ingeniously uses a relatable use case – selling an old phone – to engage viewers and promote its platform. This approach effectively demonstrates the ease and potential profitability of using eBay, even for those who might already be familiar with the platform. The video employs a simple three-step method to show how quickly and easily one can monetize old, broken, or damaged phones, appealing to a broad audience and encouraging new users to try the app.

    Key Takeaways

    • Relatable use case for broad appeal
    • Simple, step-by-step demonstration
    • Encourages new user engagement
    • Focuses on ease and profitability
    • Effective communication for a familiar audience

    11. Slack

    Slack’s demo video lives up to the company’s reputation for innovation by focusing on user education. While most are familiar with Slack’s basic functions, the video highlights less commonly used features, such as the Workflow Builder. It explains how this feature can streamline and automate communication within the tool, illustrating Slack’s commitment to enhancing the user experience. The demo showcases how software videos can extend beyond sales pitches to improve the experience of existing users.

    Key Takeaways

    • Focus on underused features for added value
    • Educational content for user empowerment
    • Enhances existing users’ experiences
    • Showcases innovative functionalities
    • Extends beyond sales to user education

    12. Box

    Box’s demo video addresses the challenges of modern work, such as collaborating across time zones, file sharing, and maintaining security. It walks viewers through various real-life scenarios, demonstrating how Box facilitates knowledge and idea sharing while ensuring privacy and security. This demo stands out by focusing more on the overall software solution rather than the interface details, making it an excellent example of how to showcase a product’s real-world applicability and benefits.

    Key Takeaways

    • Addresses modern work challenges
    • Real-life use case scenarios
    • Focuses on knowledge and idea sharing
    • Ensures security and privacy
    • Showcases overall software solutions, not just the interface


    The significance of a well-constructed SaaS product demo video is undeniable. It’s an effective tool for communicating your product’s features, benefits, and unique selling points. The examples mentioned in this article offer valuable insights into how successful companies use video content to educate users, announce product redesigns, and enhance their brand’s value proposition.

    Now, it’s your turn to create a standout SaaS demo video. At Vidico, we’re experts in creating compelling video content that delivers tangible results. Our experienced team understands the intricacies of the SaaS industry and is committed to helping you tell your product’s story in an engaging and effective manner.

    So why wait? Visit our website today and let Vidico’s team create a demo video that not only stands out but also drives your brand forward. Let’s create something exceptional together.

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