Video is the most popular content form in the digital space, with 78% of people watching online videos every week, and 55% viewing online videos every day. They help businesses engage their audience, convey their message, and drive conversions.
A key component of an effective video marketing strategy is the “Call to Action.”
The right video CTA not only engages viewers but also prompts them to act, making it a crucial element in boosting conversion rates, such as signing up for a service, buying a product, or visiting a website.
In this article, we’ll explore ten of the best video call-to-action examples from top brands that have successfully utilized this strategy to drive conversions.
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Video CTA: What Makes it Effective?
A powerful video Call to Action (CTA) serves as a catalyst that propels potential customers from mere interest to decisive action. It’s a strategic component that can make or break your conversion rates. According to Wistia, videos with a single CTA yielded a 16.95% conversion rate, significantly higher than videos with no CTAs or multiple CTAs. This highlights the pivotal role an effective video CTA plays in driving successful customer conversions.
An impactful video CTA is clear, relevant, visible, urgent, and consistent with the brand. It’s more than just a directive; it’s a persuasive tool that guides the viewer towards a specific action, whether that’s signing up for a newsletter, purchasing a product, or learning more about a service. By boosting brand visibility and delivering compelling messaging, a well-crafted video CTA can significantly enhance viewer engagement and ultimately, increase conversion rates.
Powerful Video Call to Action Examples
1. Dollar Shave Club
Dollar Shave Club’s video CTA is a masterclass in brand storytelling and engagement. The video presents an amusing narrative that resonates with viewers, followed by a clear and concise CTA – “Shave Time. Shave Money.” This clever play on words effectively communicates the brand’s value proposition.
According to a study by Vidyard, humor can increase recall and likability in advertisements. Dollar Shave Club’s witty and memorable video CTA successfully drives conversions by appealing to viewers’ emotions and making the brand more relatable.
2. Airbnb
Airbnb’s video CTA is a perfect blend of emotional storytelling and strong call-to-action. The video showcases various unique homes and experiences offered by Airbnb hosts around the world, ending with a compelling CTA – “Book a home or experience”.
This simple yet powerful video CTA taps into viewers’ desire for unique travel experiences, driving them to explore Airbnb’s offerings further. According to HubSpot, personalized CTAs convert 202% better than default ones. Airbnb’s personalized video CTA effectively boosts conversions by appealing to the viewer’s personal interests and travel aspirations.
3. MobileMuster
MobileMuster’s brand video effectively targets the 16-24 age group with a clear and impactful call to action: “Recycle your old phone today.” By personifying the phone, the video creates an emotional narrative that not only educates about responsible recycling but also motivates the audience to take immediate action.
The CTA is direct and resonates well with the environmentally conscious mindset of younger audiences, making it a compelling incentive for viewers to engage with MobileMuster’s recycling initiative.
4. Nike
Nike’s video CTA leverages the power of inspirational storytelling. The video features athletes overcoming challenges, coupled with a motivating CTA – “Just do it.” This iconic slogan serves as a powerful call to action, encouraging viewers to take the leap and achieve their fitness goals.
The simple yet powerful phrase has been instrumental in shaping Nike’s brand image and driving customer engagement. According to Forbes, Nike’s “Just Do It” campaign helped increase its share of the North American domestic sport-shoe business from 18% to 43%, demonstrating the effectiveness of a well-crafted video CTA in encouraging viewer action.
5. Slack
Slack’s video CTA is a testament to the power of simplicity and relevance. The video highlights how Slack can streamline communication, capped off with a clear CTA – “Try Slack for free.”
This direct and straightforward CTA effectively communicates the next steps viewers should take, driving them towards conversion. According to Unbounce, clarity is one of the key elements of a successful CTA. Slack’s clear and relevant video CTA positively impacts viewer engagement and conversion by eliminating any ambiguity about what action viewers should take.
6. Headspace
Headspace uses its video CTA to emphasize mental wellness and relaxation. The video features calming animations and scenarios depicting people using the app for mindfulness and meditation. The CTA – ” Get to know your mind, Download Headspace” – is both inviting and soothing, aligning perfectly with the brand’s message.
Studies by Video Marketing Statistics suggest that CTAs aligning with brand ethos and customer well-being can increase engagement, making Headspace’s approach both unique and effective.
7. Dropbox
Dropbox’s video CTA is a classic example of how a well-crafted explainer video can drive massive conversions. The video clearly illustrates how Dropbox simplifies file storage and sharing, followed by a compelling CTA – “Try Dropbox for free”. This direct and simple CTA effectively communicates the next step viewers should take.
According to a case study by MotionCue, Dropbox raised $48 million with its explainer video. The clear and concise CTA coupled with an engaging explanation of the service played a crucial role in driving this success. The Dropbox video CTA serves as a powerful testament to the effectiveness of clear, direct calls to action in boosting conversions.
8. Nice Healthcare
Nice Healthcare’s video concludes with a strong and inviting call to action: “Download Nice Healthcare and experience a new way of healthcare.” This CTA effectively highlights the convenience and innovation of their healthcare platform.
By focusing on the benefits and simplicity of the app, the CTA encourages the target audience, especially employees of client companies, to take immediate action. This approach not only informs but also drives user engagement, showcasing the platform’s ease of use and personalized healthcare solutions.
9. Evernote
Evernote’s video CTA stands out for its simplicity and clarity. The video showcases the various features of the app, concluding with a straightforward CTA – “Remember Everything. Evernote.” This CTA not only encapsulates the brand’s value proposition but also prompts viewers to consider how Evernote could benefit them.
The effectiveness of Evernote’s video CTA lies in its ability to engage viewers and prompt action. By clearly communicating the benefits of using Evernote and directly inviting viewers to try it, the video CTA successfully drives viewer engagement and prompts action.
10. Fitbit
Fitbit’s video CTA focuses on health and fitness motivation. The video displays various individuals using Fitbit to track their fitness goals and health metrics. The CTA – “Find Your Fit” – is dynamic and action-oriented, perfectly capturing the brand’s focus on active lifestyles.
According to a report by Social Media Today, action-oriented CTAs can significantly boost engagement, especially in the health and fitness sector, making Fitbit’s video CTA highly impactful.
11. GoPro
GoPro’s video CTA showcases the brand’s product in action, capturing breathtaking footage from various extreme sports and adventures. The CTA at the end of the video is simple yet effective – “Capture + share your world.” This encapsulates the essence of what GoPro offers to its customers – the ability to document their experiences in high-quality footage.
According to a study by Eyeview Digital, video content can increase conversions by 80%. GoPro’s video CTA capitalizes on this by featuring inspiring user-generated content that not only demonstrates the capabilities of the product but also stirs viewers’ emotions and aspirations, successfully encouraging viewer action.
12. Duolingo
Skillshare’s video CTA brilliantly captures the essence of lifelong learning and skill development. The video showcases diverse individuals engaging in various creative and professional activities, learning through Skillshare courses. The CTA – “Explore Your Creativity, Start Learning Today” – not only emphasizes the platform’s vast array of courses but also appeals to the viewer’s desire for personal growth and creativity.
As per insights from MarketingProfs, CTAs that emphasize immediate learning and skill enhancement tend to resonate well with audiences, making Skillshare’s approach highly effective.
Conclusion
The power of a well-structured video call-to-action (CTA) cannot be overstated. As demonstrated by brands like Dropbox, Evernote, MailChimp, GoPro, and Duolingo, a captivating video CTA can effectively communicate your brand’s unique value, incite viewer engagement, and drive them to take the desired action. These examples have shown that clarity, simplicity, humor, and personalization in a video CTA can significantly enhance conversion rates.
If you’re aiming to create a compelling video that resonates with your audience and boosts conversions, Vidico is here to assist. We specialize in crafting engaging and effective video content specifically tailored to your brand’s requirements. Whether you’re launching a new product or aiming to elevate your brand awareness, we’ve got you covered.
Visit Vidico today and let us help you tell your brand’s story in the most captivating way possible
