Video Content

Video Creative Brief Template – How To Write (+Free Sample)

Laura Chaves
February 28, 2024

A video creative brief template is like having a compass that keeps you heading in the right direction.

Without it, you risk getting lost in the chaos of video production. Your message might get muddled, your audience might tune out, and all your creative work could go down the drain.

Keep reading because we will give you a ready-to-use template that helps professional video production companies shape impactful and engaging video content.


    10 Steps To Follow To Create A Video Brief

    1. Define the Project Objective

    The first step in crafting a creative brief involves precisely defining the project’s overarching objective. Whether it’s to increase brand awareness, drive sales, or educate viewers, establishing a clear goal sets the direction for the creative process.

    A great creative brief example can express the desired outcome upfront; stakeholders can align their efforts and resources towards achieving a unified vision, ensuring the video’s effectiveness in meeting specific business objectives.

    Crafting a successful video starts with a clear vision and strategy. Our template streamlines the process, ensuring every aspect of your project is thoughtfully planned. To get started, use our VidiFit Quiz for free!

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    2. Understand Your Audience

    Man Using His Laptop

    Understanding the audience is paramount in creating a video that resonates with viewers. This step entails conducting thorough research to uncover demographic information, psychographic profiles, and consumer behaviors relevant to the audience.

    In some creative brief examples, gaining insights into their preferences, pain points, and interests, creators can tailor a simple creative brief and video content to address project goals, maximizing its relevance and impact on the audience.

    3. Establish the Key Message

    Once the project objectives and audience insights are clarified, the next step is to establish the core message or central theme of the marketing campaign [1]. This message is the core idea the video aims to communicate to its viewers.

    The simple template should be concise, memorable, and aligned with the project’s objectives, encapsulating on-brand values, unique selling propositions, or the desired call to action. Crafting campaign creative briefs ensures clarity and resonance, engaging the audience and driving desired outcomes.

    4. Choose the Video Type

    Select a Format

    Choosing the right format and aspect ratios is crucial to effectively convey your message and engage your audience. Consider options such as explainer videos, testimonials, product demos, tutorials, or brand stories.

    Every format offers unique advantages in capturing attention and conveying information, so select one that best aligns with your objectives and resonates with your audience’s preferences.

    Style and Tone

    Establishing the style and brand voice tone sets the mood and personality of your video. Decide whether you want the brand voice to be formal, casual, humorous, or inspirational, ensuring it reflects your brand identity and appeals to your audience.

    Consistency in style and tone across your content helps reinforce brand recognition and fosters a deeper connection with your audience, enhancing your video content’s overall impact and effectiveness.

    5. Draft the Script & Storyboard

    This stage involves crafting the script and visualizing the narrative through storyboarding. The script outlines the dialogue, narration, and key points to be conveyed in the video. At the same time, the storyboard illustrates each scene visually, helping to plan the sequence of shots and transitions.

    Drafting the script and storyboard provides a blueprint for the video production process, ensuring coherence and alignment with the project objectives [2].

    6. Plan the Visual & Audio Elements

    woman with a microphone stands beside a large broadcast microphone

    Determine the visual and audio elements needed to bring your script and storyboard to life. This includes selecting locations, props, actors, and music or sound effects that complement the desired tone and style of the video.

    Planning these important elements helps streamline the production process and ensures that the final video effectively conveys your message and resonates with your audience.

    7. Define the Production Details

    Once the script, storyboard, and visual/audio elements are finalized, it’s time to define the production key details.

    Creative briefs should include scheduling filming sessions, securing necessary permits or permissions, coordinating with crew members, and organizing logistics such as equipment rental and transportation.

    Clear communication and meticulous planning are essential to execute the production smoothly and efficiently, minimizing delays and ensuring quality results.

    8. Specify Distribution Channels

    Consider where and how you’ll distribute the finished video to reach your target audience. Whether through social media platforms, email marketing, your website, or other channels, selecting the appropriate distribution channels maximizes the video’s visibility and impact.

    Each platform has its own specifications and best practices, so tailor your distribution strategy accordingly to optimize engagement and achieve your marketing objectives.

    9. Include Feedback & Revisions Process

    Incorporating feedback from project stakeholders and allowing for revisions is crucial to refining and improving the video before finalizing it.

    Establish a clear feedback process and timeline for revisions, ensuring that all stakeholders, including marketing teams, can provide input and that any necessary changes are implemented promptly.

    Iterative feedback loops help enhance the video’s effectiveness and ensure alignment with the project objectives and audience preferences.

    10. Finalize the Creative Brief

    Once all aspects of the video production process are complete, it’s time to finalize the creative brief. Review the document to ensure it accurately reflects the project objectives, audience insights, key messages, chosen format, and production details.

    The company’s creative brief serves as a comprehensive guide for all stakeholders involved in the project, ensuring clarity, consistency, and alignment throughout the production journey.

    What’s A Video Brief?

    A video creative brief is a short document that outlines the key objectives, target audience, messaging, and creative direction for a video project.

    It serves as a game plan for the entire production process, ensuring you are on the same page and providing guidance and clarity to all stakeholders involved.

    The creative brief typically includes gathering information and important details such as the project’s purpose, the company’s mission, desired outcomes, preferred style and tone, distribution channels, and any specific requirements or constraints for clear understanding.

    By defining these parameters upfront, the video brief helps ensure that the resulting video aligns with the project’s goals, resonates with the intended audience, and effectively communicates the desired message.

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    When Should You Use It?

    You should use creative briefs at the outset of any video production project. It is a foundational document providing direction and clarity to everyone involved in the project, from the creative team to stakeholders.

    Using a video brief from the beginning ensures that all aspects of the production align with your goals, target audience, messaging, and overall vision for the video.

    Whether you’re creating a promotional video, an educational tutorial, or any other type of video content, a well-crafted video brief can help streamline the production process, minimize misunderstandings, and maximize the impact of your video.

    Benefits of Having A Video Brief

    • Creative briefs guide project objectives, target audience, messaging, and creative direction.
    • Creative brief templates ensure alignment among stakeholders, fostering cohesion and unity of purpose.
    • A graphic design creative brief template can greatly help graphic design professionals in establishing clear communication with clients.
    • A video production creative brief template streamlines the production process, leading to greater efficiency, fewer errors, and scope creep [3].
    • Creative brief templates can maintain consistency across multiple videos or campaigns, reinforcing brand identity.
    • Creative brief templates help uphold quality standards by specifying requirements and expectations.
    • A simple creative brief template encourages accountability in the entire team for their roles and responsibilities.
    • A simple creative brief template allows for flexibility and creativity within defined parameters, fostering innovation.

    What To Do/Not To Do With Your Video Brief

    • Make sure to include clarity and specificity in outlining project objectives and expectations when making creative brief templates.
    • Avoid vague or ambiguous language within the design team that may lead to misunderstandings or misinterpretations.
    • The account manager should pay attention to involving key stakeholders and the marketing team in developing and reviewing creative briefs.
    • Avoid overcomplicating the document with unnecessary details or technical jargon in the advertising creative briefs.
    • Be sure to consider feedback or revisions from the internal team members and stakeholders throughout the process.
    • Avoid rigid adherence to the initial brief without allowing for flexibility and adaptation as needed.
    • Regularly revisit and update the template plan as the project evolves or circumstances change.


    Why is a video brief important?

    A video brief is crucial as it provides a roadmap for the production process, ensuring clarity and alignment among stakeholders.

    Advertising agencies use simple creative brief templates to streamline the project timeline and ensure effective task management. With an effective brief template, they can easily create advertising campaigns with a more creative approach.

    It outlines project objectives, target audience, messaging, and creative direction, guiding the creative team towards a unified vision. Projects without a video brief may lack direction, resulting in confusion, inefficiency, and subpar outcomes.

    What projects are video briefs used for?

    Video briefs are utilized for various projects across various industries, including marketing campaigns, product launches, educational tutorials, internal communications, and brand storytelling initiatives.

    Whether it’s a promotional video, instructional content, testimonial, or narrative storytelling piece, a video brief helps define objectives, align stakeholders, and ensure the successful execution of the project from concept to completion.

    Also, a client brief template can help explain a few things, such as the brand persona, key messages, and other important marketing campaign elements.

    Let’s Get Started

    A campaign brief template serves as a foundational tool for guiding successful video production endeavors. It provides clarity, alignment, and direction, ensuring that projects are executed effectively and resonate with target audiences.

    Are you looking to take your video content to the next level with strategic planning and creative campaign expertise? We provided free creative brief templates above to help unleash your video projects’ full potential.

    You can also use our VidiFit Quiz so we [4] can help you craft engaging narratives, plan captivating visuals, and design compelling strategies to reach your audience effectively.


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