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Video Production Rates in Australia: Full Guide (2025)

Laura Chaves
January 30, 2025

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Video production rates in Australia can feel overwhelming if you’re unsure where to start. From startups to established brands, many struggle with balancing budgets while ensuring their video deliver real impact.

Having worked on over 200 successful projects, we’ve seen how understanding costs upfront avoids surprises and keeps projects on track.

This guide unpacks everything you need to know to plan your project confidently, helping you understand where your money goes and how to make the most of it.

Let’s break it down together and help you plan your next project clearly and confidently.

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    How Much Does Video Production Cost in Australia?

    On average, video production rates in Australia start at AUD 100 per hour or AUD 500 per day for smaller projects or basic shoots. These rates cover the essentials, such as crew time and basic equipment, making it ideal for projects with straightforward requirements.

    Production companies often charge for larger and more complex shoots based on time, materials, and additional costs. A half-day shoot typically costs around AUD 2,500, while a full-day shoot costs up to AUD 5,550. Following expenses such as equipment hire, may add AUD 1,500 or more, depending on the gear required and travel fees, including a standard call-out fee, are often AUD 200.

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    Factors Influencing Video Production Costs

    Project Complexity

    The more intricate your project, the higher the costs. Factors like detailed scripting, storyboarding, and special effects can significantly increase production time and expenses.

    For example, straightforward talking-head video footage is far less expensive than a cinematic production with elaborate scenes and CGI.

    Video Length

    The duration of the video directly impacts production costs. Longer videos require more shooting time, editing hours, and potentially more resources for planning and execution.

    A concise 30-second ad is much cheaper than a 10-minute corporate documentary.

    Crew & Talent

    The size and expertise of the production team can greatly influence the pricing. Hiring experienced directors, videographers, and on-screen talent often comes with higher rates, but it ensures a polished final product. Adding specialists like drone operators or makeup artists also increases costs.

    “The key to finding the best professional video production service isn’t just about speed—it’s about their ability to scale creative output while preserving your brand’s essence. At Vidico, we focus on aligning deeply with your visual identity and building modular design systems that give brands the agility to adapt and grow, all while staying consistent, on-brand, and within budget.”

    — Michael Pirone, Co-Founder, Vidico

    Equipment & Technology

    High-end equipment, such as 4K cameras, videography drones, or advanced lighting setups, will increase expenses. Additionally, renting specialized technology for unique shots or effects can add to the overall pricing, though these elements often elevate the production quality.

    Location & Travel Expenses

    Shooting on location can incur permits, venue rentals, and travel costs.

    If the production team needs to travel to multiple locations or work in remote areas, expenses like transportation, accommodation, and meal allowances can quickly add up.

    Video Editing & Post-Production Requirements

    Editing, sound design, recording, and special effects are critical components of video production and can significantly influence costs. High-end post-production [1], including color grading, animation, or intricate soundtracks, requires more time and expertise, leading to higher overall expenses.

    Typical Pricing Structures of Video Production Companies in Australia

    Hourly Rates

    For smaller-scale projects, simple graphics, or individual services, videographers and editors in Australia typically charge AUD 100 to AUD 150 per hour. These rates cover professional skills and basic equipment, making this option ideal for quick shoots, simple edits, or single-camera setups.

    Day Rates

    A video production agency‘s rates for full-day production services generally range from 500 to 1,200 AUD per day. This often includes the cost of the videographer, basic equipment, and essential crew members. Larger teams or specialized roles, like drone operators or directors, may increase day rates.

    Project-Based Pricing

    Many companies offer flat-rate pricing for more complex productions based on the project’s scope. These fees vary depending on video length, number of shoot days, crew size, and post-production needs.

    For example, a corporate video production company may charge AUD 2,500 for a half-day shoot or AUD 5,500 for a full-day shoot, including pre-production, location scouting, and editing.

    Average Cost Ranges for Every Video Type

    woman opening a black suitcase in a photography studio

    Corporate Videos

    Corporate video production typically costs between AUD 5,000 and AUD 15,000, depending on the length and complexity. These videos often include interviews, b-roll footage, and professional editing, with higher-end projects involving larger crews and advanced equipment.

    Promotional Videos

    Promotional content, such as ads or product showcases as seen in Facebook and Youtube, generally ranges from AUD 3,000 to AUD 10,000. Costs can increase with multiple locations, advanced visual effects, or highly polished post-production to ensure the video grabs attention and aligns with branding goals.

    Training Videos

    Educational or training videos usually fall between AUD 2,500 and AUD 7,500, depending on the duration and depth of the content. Simple instructional videos cost less, while interactive or multi-module series with animations or subtitles increase the pricing.

    Animation & Motion Graphics

    Depending on the style and duration, animated videos typically cost between AUD 5,000 and AUD 20,000. 2D animation is generally more cost-effective, while 3D animation, detailed motion graphics, or custom illustrations can push costs toward the higher end of the spectrum.

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    Additional Expenses to Consider

    Licensing & Permits

    Costs for music licensing and film permits in a pre-production setting can significantly increase a video production’s pricing. Music licensing fees range from AUD 50 to AUD 1,000, depending on the music track and intended usage.

    Film permit expenses vary widely, averaging AUD 200 to AUD 1,500, depending on the film location and its requirements.

    Talent Fees

    Hiring actors, voice-over artists, or presenters can be priced between AUD 500 and AUD 2,000 per day, depending on their experience and the complexity of the role in the video or film.

    While well-known talent, videographers, or specialized voice-over work may require higher rates, they can significantly enhance the professionalism and appeal of the final video.

    Set Design & Props

    If your project requires custom set design or unique props, expect to budget between AUD 500 and AUD 5,000, depending on the complexity of the setup.

    Whether building an elaborate setting or sourcing detailed props, these expenses ensure your video content achieves the desired aesthetic and impact.

    tips for budgeting

    How to Maximize Your Video Investment

    Investing in video isn’t just about spending money—it’s about getting results. Whether you’re a startup or a scaling brand, here’s how to stretch your budget and maximize ROI:

    • Avoid overpaying for low-impact content
      Not all videos drive engagement. Many brands spend big on production, only to see low conversions. The key? A creative-first strategy. At Vidico, we focus on performance-driven storytelling that turns views into real business results.
    • Stretch your budget with the 10x content approach
      Instead of producing one-off videos, we maximize each project by creating multiple variations, cutdowns, and formats—so you get content that works across social, paid ads, sales, and beyond.
    • Why cheap isn’t always better
      Low-cost video might seem appealing, but cutting corners leads to weak creative, poor engagement, and wasted spend. Instead, focus on high-quality production that delivers lasting value—Vidico helps brands like TikTok, Square, and Spotify do just that.

    Want to see how Vidico can help you scale high-impact video? Book a free strategy session

    FAQs

    How much should a 3-minute video cost in Australia?

    The cost of a 3-minute video content in Australia typically ranges from AUD 3,000 to AUD 10,000 or more, depending on factors like production complexity, equipment, size, and editing requirements. High-end videos with advanced effects or multiple shooting locations may cost even more.

    How much do videographers charge per day in Melbourne?

    In Melbourne, videographers generally charge between AUD 500 and AUD 1,200 or more per day, depending on their experience, the scope of the project, logistics [2], and the equipment included in the package. Specialized videographers, such as drone operators, may charge higher rates.

    What are the most expensive elements of video production in Australia?

    The most costly elements of corporate video production in Australia are editing animation, and sound design), equipment hire (high-end cameras, drones, or lighting setups), and talent fees (actors, voice-over artists, or presenters). Additionally, film permits and specialized crews can significantly increase costs.

    Key Takeaways

    On average, video production rates in Australia begin at AUD 100 per hour or AUD 500 per day for small crew or basic shoots. These rates typically include time and standard equipment, making them ideal for straightforward productions like interviews or promotional videos [3].

    Costs are often calculated based on time, materials, and additional expenses for larger or more intricate productions. A half-day shoot costs around AUD 2,500, while a full-day shoot can reach AUD 5,550.

    By defining clear objectives, obtaining multiple quotes, and planning efficiently, you can optimize your budget and achieve high-quality results.

    Are you curious about how much your next video will cost? Take our VidiFit Quiz to get a personalized estimate tailored to your project [4]. It’s quick, easy, and gives you the clarity you need to plan confidently.

    References:

    1. https://www.adobe.com/creativecloud/video/discover/post-production.html
    2. https://www.shopify.com/blog/logistics-planning
    3. https://www.entrepreneur.com/growing-a-business/how-to-create-amazing-branded-interview-videos/345510
    4. https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
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