Marketing teams at growing tech companies face a common problem: how do you make great content without breaking your budget? When looking for help, Vidico and Superside often come up. Both offer creative services, but their approaches are very different. This comparison will help you decide which creative service platform can best meet your needs.
In this guide, we’ll compare these popular design service providers and see how their different approaches affect your results, costs, and long-term marketing success.
Key Takeaways:
- Vidico creates reusable design systems that grow in value, while Superside connects you with on-demand designers
- For the same flat monthly fee, Vidico delivers both video and graphic design, not just unlimited design requests
- Tech brands using Vidico’s system produce 40% more assets without increasing their budget
- Unlike traditional design agencies, Vidico builds asset banks that cut production time by 35%
- Vidico provides a dedicated project manager who understands your established brand
Content
Vidico Overview
Vidico is a creative agency specializing in scalable, high-quality video and graphic design content for tech brands using a systems-based approach. Our unique methodology builds value over time, unlike traditional design agencies that start from scratch with each project.
“By handling everything in-house—concept, production, and post-production—we streamlined costs while ensuring quality. This approach allows us to deliver top-tier video assets that are not only effective but also adaptable for brands of all sizes.”— Evan Pirone, CoFounder & Creative Director, Vidico
Key features of Vidico:
- End-to-end creative production covering both video and graphic design
- Asset bank that creates reusable components for future projects
- Strategic direction aligned with marketing goals
- Dedicated team with a project manager who knows your brand
- Subscription model with a flat monthly fee
- Custom logo design and brand assets that maintain consistency
- Comprehensive motion graphics capabilities for dynamic content
For brands looking to scale their creative output without compromising quality, Vidico offers an all-in-one solution that combines strategic thinking with efficient production. Our design process focuses on building systems that grow more valuable with each project, creating a compounding return on your creative investment.
Superside Overview
Superside operates as a creative service platform connecting companies with freelance designers through a subscription model. Their focus is providing on-demand access to design talent for companies with ongoing design needs.
Key features of Superside:
- Talent marketplace for accessing design services
- Unlimited design requests and unlimited revisions
- Mainly focused on graphic design services with less video capability
- Quick turnaround on individual design tasks
- Works for companies who need production of similar assets
- Monthly subscription for consistent access to designers
- Social media graphics and basic marketing assets
Superside works well for companies that have clear creative direction and primarily need execution help. Their model provides access to design talent without the commitment of hiring an in-house team, making them popular for companies with consistent but straightforward design needs.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
How the Two Compare
Creative Output and Efficiency
Talent Marketplace (Superside):
- Good for making single design assets quickly
- Each design request usually starts from zero
- May require management from your in-house team
- Limited ability to leverage previous work
- Works best for consistent, similar design needs
- Quick delivery of standard design assets
Systems-Based (Vidico):
- Built for high-volume production
- Each project builds your asset library
- Systematic reuse increases efficiency
- Better design process reduces management work
- Creates scalable design systems that grow over time
- Handles both simple and complex creative needs
TikTok needed to scale quickly, and our systems approach delivered 40% more assets using the same budget by reusing components instead of creating everything from scratch. This efficiency becomes even more valuable as your marketing efforts expand across channels and campaigns.
See how Vidico helped TikTok go from 10x to 160x + creative assets in 2.5 months.
Strategic Direction and Long-Term Value
Talent Marketplace (Superside):
- Focuses on execution of design requests
- Limited strategic guidance
- Value mostly limited to the assets delivered
- Good for one-off needs
- Works best when you already have brand guidelines
- Requires clear direction from your team
Systems-Based (Vidico):
- Includes strategic creative direction
- Develops complete creative systems, not just assets
- Creates ongoing design infrastructure that builds value
- Designed for long-term partnership
- Proactively recommends improvements and opportunities
- Functions as an extension of your marketing team
Our clients see a 30% increase in creative output in their second quarter as their asset libraries and scalable design systems mature. This compounding value is what makes Vidico stand out among other Superside alternatives in the market.
Which Approach Fits Your Needs?
When a Talent Marketplace Makes Sense
- You need simple graphic design services with quick turnarounds
- You have a strong strategy and just need execution
- Your design needs stay pretty much the same
- You have team members who can manage creative work
- You mainly need standard marketing assets
- Your brand is already well-established
- You primarily need unlimited design without strategic input
When a Systems-Based Approach Works Better
- You need both video and graphic design at scale
- You want consistent creative across channels, including social media
- You want to maximize ROI over time without compromising quality
- You want a design partner, not just someone to make assets or provide unlimited graphic design services
- You’re growing into new markets or scaling your marketing
- Your creative needs include complex elements like motion graphics
- You need a custom logo design or web design that reflects your brand strategy
Real Results: Systems vs. Talent
When TikTok needed to scale for a global product launch, they considered both approaches. The talent marketplace offered quick access to designers, but our systems approach provided something more valuable: a scalable design system that worked across their social media campaigns.
With Vidico’s asset bank method, TikTok:
- Made 40% more creative assets with the same budget
- Maintained perfect brand consistency
- Cut production time by 35%
- Created a reusable system for future campaigns
- Scaled across multiple markets without additional costs
The difference wasn’t just in how good each asset looked—it was in the growing value of the system we built. Each project made the next one faster and better, creating efficiencies that no other design service could match.
Square had similar results when they needed to create both web design assets and video content for a major launch. Their marketing team was struggling with juggling multiple vendors when they switched to our all-in-one solution. The result was better creative that took less time to produce and maintained perfect consistency across all channels.
Check our case study on how Square produced 200 video and design assets monthly with our systems-based approach.
Why Companies Choose Vidico
When comparing Vidico to other Superside alternatives like Design Pickle or similar unlimited design services, companies consistently mention these advantages:
- Comprehensive Skill Set: Unlike most design service platforms that focus only on static design, our creative team delivers everything from custom logo design to motion graphics and video.
- Strategic Partnership: We don’t just execute design requests—we function as a true design partner who understands your business goals.
- Efficiency Through Systems: Our scalable design approach means you get more value from your budget without compromising quality.
- Both Video and Design: Most unlimited design services can’t handle video production, forcing you to manage multiple vendors.
- Long-term Value: The asset banks we build continue delivering value long after the initial project is complete.
The best Superside alternatives don’t just offer unlimited revisions and quick turnarounds—they fundamentally change how efficiently you can produce creative content at scale.
Frequently Asked Questions
How do their pricing models differ?
Both offer subscriptions with a flat monthly fee, but Superside gives you access to unlimited design requests, while Vidico’s includes both video and design plus an asset bank that makes future projects faster and more cost-effective.
Can both handle custom logo design and web design?
Yes, but differently. Superside creates logo design through their network, while Vidico develops it as part of a larger brand system. For web design, Vidico offers web development solutions while most design service platforms focus on visual elements only.
Which is better for social media content?
Superside works for high volumes of similar social media graphics. Vidico is better for comprehensive social media content including motion graphics and video that maintains brand consistency across platforms.
Which is better for companies with budget constraints?
Vidico often provides better long-term value for companies with budget constraints because the systems approach means each dollar invested builds on previous work, creating more assets per dollar over time.
Do I need an in-house team to work with these services?
Superside typically requires more guidance from your in-house team to maintain direction. Vidico can function more independently, with a dedicated project manager handling both strategy and execution.
What’s the difference in design process between the two?
Superside’s process focuses on individual design requests with unlimited revisions until you’re satisfied. Vidico builds a systematic approach where each project improves the efficiency of future work through our asset bank methodology.
Conclusion
Vidico offers significant advantages for tech companies scaling their marketing. While Superside provides valuable design services, Vidico delivers more comprehensive value. When comparing the best Superside alternatives, consider whether you want just unlimited design or a comprehensive solution including motion graphics and ongoing design support.
For established brands looking to scale their creative output without compromising quality, Vidico’s systems-based approach solves problems that no talent marketplace can address.
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