Hoselink and Vidico identified opportunities to create a high-quality brand video to introduce brand proposition and product messaging to a new market (USA); increase conversion of new prospects and generate demand and interest in Hoselink. A series of multiple 30-second TVC's and cut-downs, used across US TV for the first time. A video specifically made for the retractable hose reel product. Hoselink has produced very product-driven TVC's in the past, but never anything for the US audience!