Video Content

15 Best Animated Product Videos to Showcase Your Brand (2024)

Laura Chaves
December 1, 2023

In today’s fast-paced digital landscape, capturing the attention of target customers and effectively conveying the benefits of your products or services is more critical than ever.

Animated product videos have emerged as a powerful tool in businesses looking to engage, inform, and persuade their target audience.

To inspire and guide you in creating outstanding animated product videos, we’ve curated a list of some of the best examples in the industry.

These video examples exemplify creativity, storytelling, and the ability to captivate clients, ultimately leading to increased brand recognition and sales.

Ready to showcase your product in style? Try our VidiFit Quiz for a free consultation.


    Top 15 Product Animation Examples

    1. Nutrislice – Animated product video

    Average Pricing: Starts at $5000

    Target Industries: Startup, SaaS, E-commerce, Established Enterprise, Retail, Non-Profit, Financial Services

    Collaborated With: Spotify, Bailey Nelson, Airtable, Square, Upfluence, BotCentral

    What Makes It Stand Out: In a 30-second animated product video, we [1] successfully launched a relatable narrative with impressive animation style and sound design.

    The cool animation and emotion of the animated product video are impressive. The video shows how to communicate various pain points and solutions, focusing on marketing goals like awareness, branding, and engagement.

    Transform your product’s story with our expert animation services. In 90 seconds, VidiFit Quiz can give you the right type of video and clear pricing.

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    2. Freighty – Animated explainer video

    Average Pricing: Starts at $5000

    Target Industries: Startup, SaaS, E-commerce, Established Enterprise, Retail, Non-Profit, Financial Services

    Collaborated With: Spotify, Bailey Nelson, Airtable, Square, Upfluence, BotCentral

    What Makes It Stand Out: This explainer video for Freighty, a company operating in the insurance and SaaS industry, stands out for its explicit and informative content.

    The video effectively communicates the core message that Freighty is revolutionizing how insurance is purchased for products.

    Instead of live-action videos, 2D animation, created with Illustrator and Adobe AfterEffects, adds a visually appealing and engaging element to the video.

    By introducing its product features and explaining its benefits, Freighty aims to capture the attention of its target audience and make them more familiar with their brand and offerings.

    3. Spotify – Animated explainer video

    Target Industries: Music, General Public, E-commerce

    Collaborated With: General Public

    What Makes It Stand Out: The Spotify animated explainer video is one of the best animated sales videos in the industry today.

    Spotify Animated Explainer Video stands out due to its engaging content, creative animation, potential impact on clients, effective use of sound, transparency, clarity in messaging, and visual storytelling to drive home its message.

    4. ZocDoc – Animated product video

    Target Industries: Healthcare and Medical Field

    Collaborated With: General Public

    What Makes It Stand Out: This short video takes a creative and engaging approach to explain the benefits of using ZocDoc for booking medical appointments.

    Incorporating rhyming narration and catchy music adds a unique and memorable element to the message.

    Despite its fun and creative elements, the video delivers a clear, concise message and story through the phone screen. It quickly communicates that ZocDoc offers easy online booking, making it convenient for patients.

    5. Google Pixel 4 – Motion graphic product video

    Target Industries: Technology, Consumers, E-commerce, Retail

    Collaborated With: General Public

    What Makes It Stand Out: The motion graphic explainer video leverages Google’s brand colors and graphics to create a visually appealing and modern design.

    It effectively introduces the Google Pixel 4 as a new model, enticing viewers with its new service and contemporary design. It sets the stage for viewers’ expectations from this latest addition to the Google Pixel lineup.

    The smooth transitions between scenes create a seamless viewing experience. This attention to detail enhances the overall quality of the animation and keeps viewers engaged.

    6. Ahrefs – Animated product video

    Target Industries: Business, Established Enterprise, Individuals, E-commerce

    Collaborated With: Undisclosed, General Public

    What Makes It Stand Out: A well-executed voiceover can make complex concepts more understandable to viewers. The animated video has a good voiceover, essential for conveying information clearly and engagingly.

    This 90-second video ensures that it conveys the necessary information without overwhelming the target clients. It provides detailed descriptions of each primary SEO tool offered by Ahrefs, making it clear how each tool can benefit users.

    7. Adobe – Motion graphic video

    Target Industries: Financial, Healthcare, Retail, B2B

    Collaborated With: General Public,

    What Makes It Stand Out: In less than 90 seconds, the animated video demonstrates conceptual creativity by addressing the needs and desires of CMOs in a unique and engaging way.

    It frames Adobe’s [2] solution as something every CMO wants and needs, even if they might not explicitly admit it. This creative approach captures viewers’ attention and sparks their interest.

    A clear explanation helps potential users understand the platform’s purpose and offerings.

    The minimalistic design and style of the animated demo video contribute to its overall effectiveness. It avoids unnecessary distractions, focusing on the core message and visual elements that support it.

    8. Google Assistant – Animated explainer video

    Target Industries: Technology, Schools, Enterprise, Business

    Collaborated With: Undisclosed

    What Makes It Stand Out: The Google Assistant video excels in several aspects, making it a standout piece within the industry.

    The video effectively communicates Google Assistant’s commitment to privacy and security. It outlines how the device activates and securely sends requests to Google.

    Animation is used creatively to represent the concepts being discussed visually. The video uses animation to complement the voiceover, making the information engaging and easy to follow.

    9. Canon – Product animation video

    Target Industries: Industrial Imaging Solutions

    Collaborated With: General Public

    What Makes It Stand Out: The videos strongly emphasize highlighting the Canon office devices as the hero of the office.

    This focus on the product helps potential buyers envision how these solutions could benefit their offices, making the videos relatable and practical.

    The use of 3D animation is a standout feature. It allows for a dynamic and engaging presentation of the products, offering viewers a comprehensive view of the devices from various angles.

    10. Unilever Whiteboard – Product animation video

    Target Industries: Healthcare, Retail, Established Enterprise, E-commerce

    Collaborated With: General Public

    What Makes It Stand Out: Imagine understanding an animated product demo video in 41 seconds- surprising, isn’t it? It combines visuals with music to maintain viewer interest and create an enjoyable viewing experience.

    Storytelling is a powerful tool in marketing, and this video uses it to create a narrative that resonates with the target audience.

    Whiteboard animation relies on custom illustrations and animated characters to convey the message. They make the content visually appealing and relatable, enhancing viewer engagement.

    11. Duolingo – Animated demo video

    Target Industries:

    Collaborated With:

    What Makes It Stand Out: The DuoLingo animated demo video is noteworthy within the industry because it is one of the best-animated product video examples that effectively reinforces brand identity.

    The video provides a comprehensive demonstration of the app’s functionality. It showcases various use cases, including studying languages and engaging in games.

    By using animation, the video brings the app’s service to life in a visually engaging manner. Clients can watch it, and you can build brand awareness using this type of video.

    12. IBM – Animated product video

    Target Industries: Automotive, Defense, Federal

    Collaborated With: Confidential

    What Makes It Stand Out: IBM’s Animated Product Video stands out for its innovative use of a sci-fi concept, modern storytelling, audience engagement, cinematic camera techniques, playful sci-fi tones, and the effective communication of an analytics advantage.

    This creative approach adds an element of intrigue and captivation, making viewers curious about the content and the product being presented. It is a great example of how animated explainer videos should be.

    13. Starbucks – Product animation video

    Target Industries: Food & Services

    Collaborated With: General Public

    What Makes It Stand Out: The Starbucks video employs animation, stop motion, and storytelling to engage the audience and provide insight into why Starbucks blends its coffee.

    The video emphasizes the significance of storytelling in marketing. It acknowledges that visuals alone are insufficient in the competitive marketing world.

    Instead, it highlights the need for narratives that engage, entertain, and evoke the right emotion.

    Unlike other product animation videos, it has a clear call to action that encourages viewers to learn more about coffee masters’ different approaches to creating blends.

    14. – Animated video

    Target Industries: General Public, Individual, Corporate, Education

    Collaborated With: Undisclosed

    What Makes It Stand Out: The created a practical and concise 30-second video that showcases the platform’s features and benefits in a stripped-back and visually appealing manner.

    The video communicates the core features of, such as the availability of professionally designed resume templates and the ease of use.

    In addition, the product demo video created for the software employs simplified visuals. They use shapes and colors to represent text, making it universally accessible and understandable.

    15. McDonald – 2D animated product video

    Target Industries: Food & Services

    Collaborated With: Undisclosed

    What Makes It Stand Out: You can turn complex ideas into short animated videos and showcase physical products as short as 30 seconds.

    McDonald’s 2D Animated Product Video is noteworthy for its effective use of 2D animation to convey a clear message about its Happy Meal Books program.

    The company [3] uses animation to explain how customers can feed their imagination and bring the fun and love of reading into their world through the phone screen.

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    Do Animated Product Videos Work?

    • Animated product videos are highly effective marketing tools because they engage audiences with captivating visuals and storytelling.
    • They are crucial in boosting brand recognition and improving product understanding among potential customers.
    • Animated demo videos enhance conversion rates and drive sales, making them a valuable asset for company businesses.
    • Their versatility makes them suitable for various industries and audiences, making them adaptable to marketing campaigns.
    • Animated product videos can evoke emotions and leave a lasting impact on the viewer.
    • They have become integral to modern marketing strategies, effectively showcasing product features, benefits, and value propositions.

    Overall, animated product videos enhance the user experience and engagement, making them a valuable tool for businesses aiming to reach their target audience.

    Why Choose Vidico for Animated Videos

    Transparent Cost

    Vidico’s transparent cost approach means clients can expect clear, honest pricing for their video production needs.

    There are no hidden fees or surprises, enabling businesses to budget effectively and make informed decisions about their video projects.

    If you want upfront and transparent pricing, you can use our VidiFit Quiz for free! In just 90 seconds, we can present the transparent cost of your videos and explain the video length that suits your new product.

    Exquisite Quality

    Vidico prides itself on delivering video content of the highest quality.

    Our commitment to excellence shines through in every project, ensuring that clients receive visually stunning videos that meet their objectives and captivate their clients.

    Team of Experts

    Vidico boasts a team of experienced and skilled experts in video production.

    Our professionals bring creativity, technical expertise, and industry knowledge to each project, collaborating closely with clients to transform ideas into compelling video content.

    Looking for skilled animators to highlight your product? Try our VidiFit Quiz and get a clear pricing in just 90 seconds!


    What is a product animation video?

    A product animation video is a marketing tool that uses animated visuals, typically 2D or 3D graphics, to showcase a product’s features, benefits, and functionality.

    Instead of using live footage or live-action videos, you can use animation videos to build brand awareness, introduce your product, and explain how your solution, software, or application works.

    It employs animation techniques to convey information and engage the target clients effectively.

    Why are animated product videos good for marketing?

    Animated product videos are advantageous for marketing because they captivate and inform audiences [4]. They simplify complex product details, making them more accessible and appealing.

    These videos enhance brand visibility, boost product understanding, and often lead to increased conversion rates in your business.

    Also, you can customize characters’ bodies and images that can be limited in live-action videos.

    What is the purpose of a product video?

    A product video’s primary purpose is to communicate a product’s value proposition effectively. It aims to showcase the product’s features, benefits, and use cases to potential customers.

    Instead of using simple videos or images to promote your company and product, product videos engage and educate the audience, ultimately driving interest and sales in your business.

    In Conclusion

    The video examples showcased here demonstrate the power of this medium in conveying information, engaging audiences, and enhancing brand messaging.

    From Spotify’s informative stance to Google Assistant’s privacy assurance, these examples highlight the versatility and impact of animated product videos.

    Whether you’re looking to introduce a new product, explain its features, or tell a captivating brand story, our team of experts is ready to bring your vision to life.

    Elevate the marketing strategy of our business with animated product videos that leave a lasting impression. Try our VidiFit Quiz or contact us today!


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