Tech Video Production Services

It depends on a) your type of company and b) the stage that your company is at. As a great example, more abstract and backend concepts are well suited to animation, as there are fewer resource limitations on creating quality vision.

In tech video production, live-action promotional videos incite more emotional aspects, which might be essential to your sales and marketing strategy. However, animation is more enjoyable to watch (as seen on YouTube and Facebook). Do you want to know about the price of our videos? Use our VidiFit Quiz for free!

Vidico’s approach to the production services has always been end-to-end. We love being involved in scripting, concept, storyboarding, telling your company’s story efficiently, and post-production.

We will work in partnership with you. We have all the tools like drones, time-lapse, and cameras to shoot scenes and create videos for your companies. We are a video production agency in Adelaide that you can book for different video services, editing, storyboarding, and more.

For animation and live-action clip production, six to eight weeks, including feedback loops. Pre-production takes up to four of these weeks. Our expertise in creating videos and other services for tech companies guarantees innovative and well-explained content.

Don’t lose your shot in the business industry. Let’s make this happen. You can contact us or use our VidiFit Quiz for a free estimate to start a tech promotional video for your brand.

In recent years, video production has undergone transformative changes with the emergence of several key trends. Virtual reality technology, propelled by major players like Samsung and Google, has revolutionized audience engagement through immersive experiences. 

Cinemagraphs have emerged as a captivating storytelling tool in digital marketing, offering brands new avenues for creativity. As seen on YouTube, aerial videography facilitated by drones has democratized aerial footage production. At the same time, the adoption of 4K technology and the popularity of GoPro cameras continue redefining visual excellence standards in promotional video production.

Effective distribution channels for tech videos include social media platforms, company websites, YouTube channels, email newsletters, webinars, and industry-specific forums and communities.

By strategically sharing videos on any media platform, tech companies can create complete videos that can reach their target audience and maximize brand visibility and audience engagement.

To make tech videos more engaging and informative, focus on creating compelling storytelling, incorporating visuals and graphics to simplify complex concepts, and providing practical demonstrations, data, brand story, and examples.

More importantly, making it more enjoyable by incorporating interactive elements, such as quizzes or power polls, can encourage viewer participation and enhance the viewing experience of any media platform.

Video technology production encompasses a range of tools and techniques used to capture, transmit, and display visual content in various formats for end users. It allows for creating dynamic videos for entertainment, communication, education, marketing, and more.

Video technology enables the recording and playback of moving images, editing and enhancing video, live streaming, video conferencing, virtual reality experiences, and much more. More importantly, video technology facilitates visual media creation, distribution, and consumption across diverse platforms and industries.

A SaaS video is a piece of visual content specifically designed to explain, demonstrate, or promote software-as-a-service products. These videos simplify complex software features, showcase product functionality, address customer pain points, and communicate value propositions in an engaging, easy-to-understand format. SaaS videos come in various forms, including explainer videos, product demos, tutorial content, customer testimonials, and sales enablement assets. They help tech companies reduce time-to-value for users, decrease support tickets, and accelerate the sales cycle by making software concepts more accessible and compelling.

SaaS video editing is the post-production process of assembling, refining, and polishing video content specifically for software-as-a-service products. This specialized editing involves cutting together screen recordings, animation sequences, and live-action footage, then adding motion graphics that highlight UI elements and features, syncing professional voiceovers that explain functionality, incorporating text overlays and callouts for clarity, applying color correction and sound mixing, and ensuring the final product aligns with the brand’s visual identity. SaaS video editing requires technical understanding of software interfaces and user experience principles to create content that effectively demonstrates product value. 

Making a SaaS product video follows a three-stage process. Pre-production includes defining your video goals, like increasing sign-ups or reducing churn, developing creative concepts that resonate with your target users, writing scripts that clearly explain features and benefits, and creating storyboards as visual blueprints. Production involves executing the storyboard through animation, screen recordings, or live-action filming, recording professional voiceovers that match your brand tone, and selecting background music that enhances the viewing experience. Post-production brings everything together through editing that assembles all elements, adding motion graphics and UI animations, sound mixing and color correction, and incorporating feedback rounds to perfect the final video. Take our VidiFit Quiz to get started on your SaaS video project.

Yes, SaaS is absolutely considered part of the technology industry. SaaS stands for Software-as-a-Service, which is a cloud-based software delivery model where applications are hosted by a provider and made available to customers over the internet. It’s a major segment of the tech sector that includes everything from productivity tools and CRM platforms to collaboration software and enterprise solutions. SaaS represents one of the fastest-growing areas of technology, transforming how businesses and consumers access and use software. When creating videos for SaaS companies, understanding this tech context is essential for crafting messaging that resonates with technically savvy audiences. 

The most effective SaaS and tech videos include explainer videos that introduce your software and communicate your value proposition in 60-90 seconds, tutorial and onboarding videos that provide step-by-step guidance to improve user adoption and reduce support tickets, customer testimonial videos that build credibility through real user experiences and social proof, product demo videos that showcase specific features and use cases, and sales enablement videos that equip your team with assets to educate leads and close deals faster. Each video type serves a specific purpose in your customer journey, from awareness and consideration to conversion and retention.

SaaS video production timelines vary based on complexity and video type. A standard 1-3 minute SaaS video typically takes 4-8 weeks from initial kickoff to final delivery. This timeline includes 1-2 weeks for pre-production, including strategy, scripting, and storyboarding, 1-2 weeks for production covering animation, screen recording, or filming plus voiceover recording, and 1-2 weeks for post-production, including editing, motion graphics, sound mixing, and color correction. More complex projects with advanced animation, multiple user scenarios, or extensive UI demonstrations may take 8-12 weeks. Rush timelines are available for urgent product launches. 

Several key factors influence both the cost and timeline of SaaS video production. Animation style complexity plays a major role, with simple 2D animation being faster and more affordable than detailed 3D or custom character animation. Video length directly impacts production time, as longer videos require more scripting, animation, and editing work. The number of feedback and revision rounds affects the schedule. Screen recording complexity depends on how many product features need demonstration. Custom illustration and asset creation versus using templates changes both price and timeline. Live-action filming with actors and locations costs more than pure animation. Voiceover and music licensing requirements also factor in. 

SaaS videos dramatically improve user onboarding and adoption by providing visual, step-by-step guidance that’s easier to follow than text documentation. Tutorial videos reduce the learning curve by demonstrating exactly how to use key features in real-time. They decrease support ticket volume by answering common questions proactively. Onboarding videos accelerate time-to-value by helping new users experience quick wins with your product. They increase feature discovery by showcasing capabilities users might otherwise miss. Video content also improves knowledge retention compared to written instructions, leading to more confident, successful users who are less likely to churn. 

Tech video production requires specialized knowledge and approaches that set it apart from other industries. It demands understanding of complex technical concepts and the ability to simplify them for various audiences from end-users to enterprise decision-makers. Screen recording and UI animation expertise is essential for demonstrating software functionality clearly. Tech videos must balance technical accuracy with engaging storytelling, ensuring credibility with knowledgeable audiences while remaining accessible. The fast-paced nature of technology means content must be created efficiently and designed for easy updates as products evolve. Additionally, tech audiences are sophisticated consumers of video content with high expectations for production quality and authentic messaging.