Simplify and abstract.
Acast is a global podcast hosting, distribution, and monetisation platform. With Acast, you get access to the easiest content management system, the most advanced analytics, and the largest international podcast marketplace in the world. This was actually Vidico’s second project for Acast! You can view our first project (an explainer video), here.
Our walkthrough video utilised a mix of product screenshots, motion graphics, and animation, where we used the following principles when developing the video:
1) 150 words of narrated content per 60-seconds.
We just keep coming back to this ratio as the go-to that dictates our pacing for these kinds of videos.
2) Simplify and abstract the UI in areas with lots of dialogue.
The viewer can only focus on so much. We’ve found that even with really well designed software products, its important to strip back some of the on-screen elements when they’re in motion. Viewers simply don’t have the time to take in every single detail of your app.