How do we sound?
Stunning visuals aside, a huge focus for this project was tone of voice. We went through multiple iterations of the pacing, tone and character of voice throughout the process.
Our tests have always revealed an overwhelming preference for a voice which sounds natural, honest and relaxed. Achieving this result is harder than it looks… with most VO artists defaulting to the confident, hard-sell that’s become synonymous with radio ads.
Our thoughts were in the exact opposite direction — Acast is a leading podcast platform, and we needed the right voice for this project to really take off.
It was clear at the illustration stage that a truly awesome style was being produced. In addition to the flagship explainer video, we then had the idea to re-use some of the assets from the video to create a secondary video: a simplified UI walkthrough.
Whereas the use of the first video was more concerned with promotional intent, this second video would be more centred around smooth onboarding, and retention through clarity and transparency as we provided visibility to the platform under the hood.
The two videos side by side were delivered in 5-weeks of production time, and also produced 18-frames of illustrated collateral that Acast can now use throughout the rest of their marketing channels.
One of our favourite projects of 2019, without a doubt.
Acast ❤️'s Vidico
Acast is out to provide podcast creatives with the tools they need to grow their channel and reach their audiences. Vidico is 100% supportive of podcasting as a medium, and is intent on helping Acast succeed in their mission.