Stunning visuals aside, a huge focus for this project was tone of voice. We went through multiple iterations of the pacing, tone and character of voice throughout the process.
Our tests have always revealed an overwhelming preference for a voice which sounds natural, honest and relaxed. Achieving this result is harder than it looks… with most VO artists defaulting to the confident, hard-sell that’s become synonymous with radio ads.
Our thoughts were in the exact opposite direction — Acast is a leading podcast platform, and we needed the right voice for this project to really take off.