It was clear at the illustration stage that a truly awesome style was being produced. In addition to the flagship explainer video, we then had the idea to re-use some of the assets from the video to create a secondary video: a simplified UI walkthrough.
Whereas the use of the first video was more concerned with promotional intent, this second video would be more centred around smooth onboarding, and retention through clarity and transparency as we provided visibility to the platform under the hood.
The two videos side by side were delivered in 5-weeks of production time, and also produced 18-frames of illustrated collateral that Acast can now use throughout the rest of their marketing channels.
One of our favourite projects of 2019, without a doubt.