The videos rolled out for the campaign via an omnichannel approach, utilised by digital paid media, organic social channels, EDM, and out-of-home advertising with the goal of mass brand awareness and reach.
Thankyou is an Australian social enterprise that brings consumers a product choice that exists all-for the end of extreme poverty.
Their latest campaign was used as a means to reconnect with the individuals who make up the core and heart of the brand – the people movement behind Thankyou.
Thankyou approached Vidico with a vision to create a video that not only highlighted the products and brand story but also captured the essence of Thankyou in a relatable and engaging way.
“Vidico’s team worked closely and extremely collaboratively with us to understand our goals for the campaign. Together, we brainstormed creative concepts that would effectively depict the strong human element and people movement at the core of our brand.” — Chantelle Westwood, Marketing Coordinator.
The concept was developed entirely upside-down with the intention to stop the scroll. The campaign creative featured keywords taken from real customer testimonials, overlaid on upside product imagery to convey the unconventionality of the Thankyou brand and how the products are “not your usual” personal care product or story.
The videos rolled out for the campaign via an omnichannel approach, utilised by digital paid media, organic social channels, EDM, and out-of-home advertising with the goal of mass brand awareness and reach.
Thankyou, a company from Melbourne considers quality video content an essential part of its marketing strategy. Vidico is happy to support this fast-growing team on its mission to help create a world where not one person lives in extreme poverty.
This project came full circle within 3 weeks and couldn’t have existed without a powerhouse crew ⚡️
“Vidico had an exceptional ability to work under tight deadlines and deliver high-quality results. They were always willing to go above and beyond to ensure that we were completely satisfied with the final product. Their attention to detail and commitment to excellence were evident in every project aspect.” — Chantelle Westwood, Marketing Coordinator.
The final result was a video campaign that resonated with Thankyou’s audience and effectively communicated the brand message. The video created by Vidico played an integral piece in showcasing Thankyou’s commitment to creating real change through small everyday actions and how every consumer has the power to change stuff.
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