From meltdown to 67 million views.

NinjaOne

A cinematic meltdown where everything breaks except NinjaOne. We show real chaos, then the calm control that NinjaOne brings. 67 Million views and leads in the thousands.

Watch our video for NinjaOne

An extension of our team, Vidico turned a basic premise into a cinematic story that boosted awareness, drove thousands of leads, and earned a sequel.

David Bach

Sr. Director, Brand + Design

The Ask

Turn a simple customer truth, “without NinjaOne my job would be miserable,” into a standout brand platform. Pair bold creative with performance ready deliverables to lift awareness, drive high quality demand, and give marketing a scalable story across paid, social, OOH, webinars, email, and site.

Make IT misery the clear enemy and NinjaOne the cure
Grow qualified leads without sacrificing craft
Build a modular story for fast cutdowns, hook tests, and repurposing

The Results

66.6 million views
1.42 million clicks
321 million impressions
2.4 % click through rate on Facebook
20% year over year increase in branded search over the last three months
Campaign extended into OOH, a webinar series, and social programs, reinforcing recall and reach

The Idea

Contrast that delivers catharsis, chaos versus control
Character point of view, from overrun IT lead to calm with automation
Product drives the plot and resolves the conflict on screen
One narrative world that scales to cutdowns, hooks, OOH, webinars, and social
Name the pain, IT misery
Show the relief, calm operations and zero drama recoveries
Keep it artful with cinematic lighting, sound design, and pacing

Collaboration

NinjaOne brought a clear and gutsy premise. We built trust early with open workshops, fast iteration, and shared goals. Feedback loops were tight, approvals moved quickly, and creative decisions stayed grounded in performance. The result was a true one team rhythm where strategy, craft, and delivery lined up to create a cinematic platform and a performance ready asset library.