From pain point to UGC test engine

Skymesh

Skymesh brings reliable internet to rural and regional Australia, with strong coverage, stability, and local support. We built a UGC testing system with 10 unique videos and 3 hook options per video, so Skymesh can learn what resonates across platforms while keeping every clip personal and relatable.

Michael Pirone
UGC is a test engine and trust layer in one, it lets you ship fast, learn what hooks, and build credibility at the same time, making it the perfect layer on top of a broader content engine.”
Michael Pirone
Founder
The Ask

The Ask

Skymesh needed content that:

• Feels like a real recommendation, not a telecom ad

• Speaks directly to rural realities.

• Handles the biggest switching triggers quickly

• Creates enough variation to test across Meta, YouTube, TikTok, and landing pages without creative fatigue

The Idea

The Idea

  • Turn real customer moments into short proof stories.
  • We anchored each video on one clear reason people switch.
  • Kept the language simple and personal.
  • The goal was not to explain technology.
  • The goal was to make prospects feel understood fast, then make the decision feel safe.
The System we built

The System we built

  • UGC Suite
  • 10 UGC videos, each focused on one clear customer problem
  • 3 hook options per video, so Skymesh can swap openings by platform and audience
  • Hook System built around real triggers: moving, bill shock, slow or unreliable speeds, rural coverage gaps
  • Cutdowns and alternate endings for different lengths, CTAs, and placements
Results

Results

•A reusable library of UGC videos built for cross platform distribution

• Hook variations that unlock consistent testing and creative learning

• Short, outcome first storytelling that reduces drop off and improves clarity

• A content style that builds trust with regional audiences because it feels human and specific

Need a video?

Vidico provides marketing performance
where you need it most.

Process walkthrough + Q&A.
Typically takes 15 minutes

Get a high‑level estimation of how much it would cost to produce a video.

Image

Put us to the test for free 🎁

Get a bespoke Creative Intelligence Report for your brand in under 48 hours.

New to Vidico? Put us to the test for free 🎁

Get a bespoke Creative Intelligence Report for your brand in under 48 hours. No catch. No obligation. Just $2,500 worth of competitive intelligence, free. Limited spots.