Think outside the box.
Summer helps student loan borrowers optimize their repayment plans by guiding them through the complex web of repayment options. They then help borrowers enroll in the best plan for their unique financial position, all in less than 10-minutes.
Summer needed a compelling asset to convince Credit Karma they were a perfect choice, so they sent a follow-up survey to users who have successfully secured savings through their product. They prepared a prompt and set of questions to ask the users.
Not all forms of live-action content require an entire cast, crew and script to create an engaging piece. Challenges like this made our team think outside the box from usual production avenues. Instead of directing a shot, we found ourselves directing a real person over zoom.
To make this video cost-efficitent we aimed to reuse some previous frames, screens and potential graphic overlays from the app video we’ve done previously for Summer. You can see it here.