Coming up with a standout idea for your next corporate video can feel like spinning your wheels. For Marketing Directors at tech companies, the challenge is clear: you want something original that drives results—but everything starts sounding the same.
We’ve seen it too: well-intentioned campaigns that fall flat because they look, feel, and sound like everyone else. After producing 850+ videos for brands like Spotify, Square, and TikTok, we’ve learned what actually moves the needle. The key? Smart storytelling, not just slick visuals.
That’s why we’ve compiled these 10 corporate video ideas that break the mold, each with a practical takeaway you can apply to your next campaign.
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10 Best Corporate Video Examples For Your Company
1. Square Retail
What Makes It Stand Out: The Square Retail video is an excellent example of an explainer that educates sellers about multi-channel integrations. Instead of overwhelming viewers with features, it focuses on solving a specific pain point: the complexity of expanding across multiple sales channels.
The video communicates how Square makes this process easier and more streamlined, highlighting key features like automated inventory management, order fulfillment, and built-in customer support. The visuals show how businesses can quickly acquire new customers with minimal effort.
Key Takeaway: When showcasing complex products, focus on the problem your solution solves rather than listing features. Square’s video works because it addresses a real challenge small business owners face, then positions the product as the solution.
When Square Retail needed to showcase its multi-channel selling features, they turned to Vidico. We produced a clean, modern explainer video that simplified complex retail workflows. By focusing on real challenges small business owners face, we told a relatable story of growth without added complexity.
The result? A polished, scalable asset that helps Square Retail educate and convert sellers faster—all without overwhelming the viewer with technical details.
2. Spotify Podcasts
What Makes It Stand Out: When Spotify needed to showcase their podcast platform, we didn’t just highlight features. We created an emotional connection using stylized settings, vibrant colors, and seamless transitions that moved viewers between creation and listening environments.
The key wasn’t throwing more designers at the problem. Instead, our systems-based approach created a flexible template that Spotify could adapt across multiple campaigns, extending the life and value of the initial creative investment.
The campaign generated a 32% increase in podcast creator signups within the first month of launch. By focusing on moments of inspiration rather than technical features, we helped Spotify connect emotionally with creative audiences, translating into measurable platform growth.
Key Takeaway: Emotional storytelling outperforms feature-focused content, especially when targeting creative audiences. By creating a flexible template system rather than a one-off video, Spotify maximized their creative investment across multiple campaigns.
3. Vimeo Enterprise
What Makes It Stand Out: Vimeo Enterprise worked with Vidico and offered great corporate video examples that help large companies reach their audience effectively. Its powerful features let you make dynamic and exciting videos, which can help your marketing campaigns succeed.
The Vimeo Enterprise videos showcase how the platform enables users to present their products and services with stunning visuals and impactful audio. They also highlight the advanced analytics and insights that help companies measure performance and optimize their video strategy.
Key Takeaway: When marketing to enterprises, focus on business outcomes and ROI rather than just features. Vimeo’s videos work because they connect platform capabilities directly to business results that decision-makers care about.
Check out our list of the top corporate video production companies here.
4. Easy Agile
What Makes It Stand Out:
What Makes It Stand Out: Easy Agile partnered with Vidico to produce a series of versatile brand animations as their core promotional videos. The animations are upbeat, catchy, and educational—communicating key messages clearly without overwhelming the audience.
This balance was achieved by carefully managing information density while keeping the visuals simple and elegant. The Easy Agile brand is a good demonstration of how powerful visuals can convey crucial information and keep viewers interested in a business video.
Key Takeaway: Animation can simplify complex concepts while maintaining engagement. By creating versatile assets that work across multiple channels (conferences, social, website), Easy Agile maximized the value of their video investment.
Case Study: How Airtable Streamlined Product Education
Airtable needed a set of product tour videos that could also serve as templates for their team’s future projects. Our systems-based approach delivered:
- Five product walkthrough videos with clear UI abstraction
- Consistent brand identity while maintaining a fresh, modern look
- Reusable template system for their team’s ongoing needs
“Research was key when approaching a project for such a bespoke company. We reviewed previous brand videos and assets, as well as current brand guidelines to ensure the video remained bespoke yet closely branded.” – Erin Dayley, Animation Producer
5. Crazy Domains
What Makes It Stand Out: Crazy Domains worked with Vidico to create a series of videos that introduce their domain registration services. Rather than relying on technical jargon, the videos convey the company’s commitment to providing reliable, easy-to-use solutions through vibrant visuals and clear messaging.
The videos start with an introduction to Crazy Domains and its mission before transitioning into sections highlighting new features and benefits. This approach effectively communicates the company’s value proposition in a way that resonates with viewers.
Key Takeaway: Clear, vibrant visuals combined with straightforward messaging help viewers grasp your value proposition quickly. Crazy Domains’ videos succeed by maintaining visual excitement while delivering a clear message about reliability and ease of use.
6. Superside
What Makes It Stand Out: Superside partnered with Vidico to create business videos that address innovative solutions to common pain points. The videos are visually beautiful, informative, and on-brand, communicating key messages efficiently.
Both companies excel at creating videos that are simple yet intriguing. They offer an innovative visual communication approach that expresses volumes about the brand image while maintaining audience engagement.
Key Takeaway: Visual simplicity can enhance message clarity. By focusing on solving specific pain points rather than showcasing every feature, Superside’s videos create immediate relevance for viewers.
7. Comfort Works
What Makes It Stand Out: Comfort Works’ emotive-commercial brand video set a high standard for corporate video. Produced with Vidico, the high-quality video displays their best-selling couch covers to the sound of ‘Designing Change.’
The production team used unique camera techniques to seamlessly transition between different couch covers, creating a visually striking effect. A Vidico project manager oversaw idea and scripting, storyboarding, commercial production, and UI development.
Key Takeaway: Technical innovation in filming can elevate seemingly simple products. Comfort Works transformed a basic product showcase into an emotionally engaging brand story using creative transitions and high-quality production values.
8. Upfluence
What Makes It Stand Out: Upfluence, an influencer platform, worked with Vidico to produce their Brand Video. Using studio backgrounds and set designs, we created a range of abstract settings to showcase why Upfluence’s services work in the era of social commerce.
The company video combines animation, UI screens, text, and live-action elements to tell a cohesive story. Through this integrated approach, audiences better understand how Upfluence helps brands identify and manage influencers at scale to generate more sales.
Key Takeaway: Mixed media approaches can make technical solutions more engaging. By combining different visual elements (animation, UI, live action), Upfluence created a dynamic video that maintains interest while explaining complex concepts.
9. Koala
What Makes It Stand Out: “Never Uncomfortable” by Koala is an award-winning corporate video produced by Vidico that won a Platinum Muse Award. The commercial features several UI animations that add an extra entertainment layer to the message.
The video was distributed full-length on YouTube Pre-Roll Ads and in shorter cut-downs on Facebook and Instagram, demonstrating the value of creating adaptable assets that work across multiple platforms. Our team handled everything from concept and scripting to storyboarding and production.
Key Takeaway: Planning for multi-platform distribution from the start maximizes efficiency. By creating a core video with planned variations for different channels, Koala stretched their creative budget further while maintaining consistent messaging.
Case Study: How Square Balanced Product and Brand in Video
Square needed to promote their Online Store product following their acquisition of Weebly. Our systems-based approach delivered:
- Upbeat, mixed-media design that balanced product features with market profiles
- Consistent brand identity across animated UI, in-app video, and physical elements
- Framework that showcased core benefits while appealing to multiple verticals
“Square has always been one of the more forward-thinking companies when it comes to video. What we were most impressed by was their willingness to break out of previous creative directions and continue to push the envelope.” – Evan Pirone, Creative Director
10. The Oodie
What Makes It Stand Out: Vidico worked closely with The Oodie to create a fun video that educates viewers on the product’s benefits. The short video features a voice-over by the main character, Dr. Pupstein, who emphasizes Oodie’s superiority through a humorous scientific framing.
3D visuals are integrated throughout to illustrate the quality of Oodie’s materials and reinforce the scientific theme. Throughout the video, viewers are entertained by motion graphics and UI animations created by Vidico’s production team.
Key Takeaway: Humor and character-driven storytelling can transform simple product explanations. By creating a memorable character and framing features within an entertaining narrative, The Oodie created a video that viewers actually want to watch.
Also read: How Does Mobile Video Advertising Work?
Why Most Corporate Videos Fail to Deliver Results
Most marketing teams waste 40% of their creative budget producing videos that fail to convert or get buried in the digital noise. Without a systematic approach to video creation, you’re likely:
- Spending too much on one-off productions that can’t be repurposed
- Missing opportunities to test different creative variants to identify what actually works
- Struggling to maintain brand consistency while scaling video production
- Facing impossible timelines that force quality compromises
Each of these issues doesn’t just waste budget—it directly impacts your customer acquisition costs and campaign performance metrics that leadership is scrutinizing.
After producing 1,200+ videos for brands like Spotify, Square, and TikTok, we’ve learned that the key isn’t just slick visuals or clever scripts. The breakthrough happens when you apply a systems-based approach to creative production—one that maximizes both quality and quantity while delivering measurable business results.
Case Study: How TikTok Scaled Their Video Production
TikTok needed to maintain consistent branding while keeping pace with their fast-moving teams. Our systems-based approach delivered:
- 10x increase in production speed (from 10x to 160x+ creative assets)
- 80+ designs in just 2.5 months for TikTok Publishers
- 40+ creative video assets in multiple formats
“Vidico has been an incredible creative agency partner, and we couldn’t be happier with their work. From graphic design and video production to copywriting, they consistently deliver high-quality results—quickly, reliably, and at a fair price.” – Jennah Blau, Global Head of Publisher Development
Types of Corporate Videos That Actually Perform
1. Marketing Videos
Marketing videos are designed to build brand awareness, spark interest, and drive traffic—whether on social, YouTube, or your homepage. These videos typically focus on communicating your brand’s unique value proposition and establishing your position in the market.
Effective marketing videos combine compelling visuals with strategic messaging that resonates with your target audience. They’re often shorter (30-90 seconds) and designed to capture attention quickly while conveying your core message.
2. Animated Corporate Videos
Animated videos are great for simplifying complex products or services. We use motion graphics and 2D/3D animation to explain what you do—fast, clearly, and beautifully.
The visual flexibility of animation allows you to showcase concepts that would be difficult or impossible to film, making it ideal for abstract services, software products, or complex processes. Animation also ages better than live action and can be more easily updated as your offering evolves.
Also read: How Does Mobile Video Advertising Work?
3. Customer Testimonials
Nothing builds trust like social proof. Real customer experiences, professionally captured, give your brand authenticity and credibility where it counts.
The most effective testimonial videos focus on the customer’s journey and results rather than just praising your company. By highlighting specific challenges, solutions, and outcomes, you create a story that potential customers can see themselves in.
4. Employee Interviews
Want to attract top talent or showcase company culture? Employee spotlights humanize your brand and make your existing team members the heroes of your story.
These videos work best when they balance professional insights with personal touches that reveal your company’s values and working environment. Rather than scripting these tightly, creating a comfortable interview environment often yields more authentic and compelling content.
5. Company Values Videos / Employee Onboarding Videos
These videos go deeper than the “what” and focus on the “why.” Use them to reinforce mission, vision, and purpose—both internally and externally.
Values videos are powerful tools for aligning your team and attracting like-minded customers and employees. The most effective ones go beyond stating values to showing them in action through concrete examples and stories.
Talk to our video experts about your corporate video needs →
6. Explainer Videos
Explainer videos break down your product, process, or service in under 90 seconds—boosting clarity, brand recognition, audience engagement, and conversions.
A well-crafted explainer follows a clear structure: identify a problem, introduce your solution, explain how it works, and end with a compelling call to action. This format works because it focuses on the viewer’s needs first, then positions your offering as the answer.
Tips to Create Successful Corporate Videos
- Set Clear Goals: Define your video’s objectives.
- Know Your Audience: Tailor your message to resonate with them.
- Craft Compelling Story: Engage viewers with a captivating narrative.
- Keep it Concise: Deliver your message succinctly.
- Maintain Brand Consistency: Align with your brand’s identity.
- Optimize for Social Media Platforms: Tailor company video format for different channels.
- Promote Widely: Share across multiple marketing channels.
- Analyze Results: Measure and refine based on data.
Book a free consultation to elevate your corporate video strategy →
The Impact of Corporate Videos on Business
View Count on Video Content
- On average, videos on social media receive around 100 million hours of watch time daily. (Source: Social Media Today)
- YouTube reports that watching videos using mobile phones rises by 100% every year. (Source: HubSpot)
Watch Time
- According to Wistia, videos up to 2 minutes long get the most engagement, with an average retention rate of 53%.
- For longer videos (up to 30 minutes), the average retention rate drops to around 10%.
Engagement Rate
- Social media videos generate 1200% more shares than text and image content combined. (Source: G2 Crowd)
- Posts with videos on LinkedIn have five times more engagement than other types of content. (Source: LinkedIn)
Conversion Rate
- Including a video on a landing page can increase conversion rates by up to 80%. (Source: Unbounce)
- Product videos can increase purchases by 144%. (Source: Neil Patel)
Brand Story Sentiment
- 90% of customers say that product videos help them make purchasing decisions. (Source: Forbes)
- 85% of consumers want to see more video content from brands. (Source: HubSpot)
Return on Investment (ROI)
- Companies that use video marketing grow revenue 49% faster than those that don’t. (Source: HubSpot)
- 83% of marketers say company video is a useful tool for a good ROI. (Source: HubSpot)
FAQs
How long should a corporate video be?
Generally, shorter corporate video ads (around 1-2 minutes) work well for promotional content, while longer demo videos (3-5 minutes or more) are suitable for in-depth explanations or training. The ideal length of a corporate video depends on its purpose, marketing strategy, and platform.
Since different organizations and business leaders widely use testimonial videos and TV commercials as part of the company’s marketing strategy, they build brand awareness at the very end.
What are some common mistakes to avoid when creating a corporate video?
Common mistakes to avoid include poor video footage quality, company video style, unclear messaging, excessive length, lack of storytelling, neglecting the target audience, and not optimizing for various platforms and devices.
Your corporate video should showcase the company’s services, employee benefits, company profile, and company culture that will easily connect with new employees or attract new hires. Adding music or sound effects that are too loud can ruin your corporate video on a blog post.
Should I get an expert to make the best corporate videos?
Yes, hiring an expert in corporate video production is highly recommended. Experienced professionals can help you with concept development, scriptwriting, high-quality production, and post-production editing. They also have the skills and equipment to create engaging and effective corporate videos.
Vidico is a reputable video production agency known for creating compelling corporate videos. We specialize in helping businesses tell their stories through video content, from corporate video shoots to editing.
Our team of experts can work with you to produce high-quality onboarding videos, customer testimonial videos, and other types of video ideas tailored to your specific needs and objectives.
How do you make a compelling corporate video?
To make your own corporate video, define your goals and understand your target audience. Craft a compelling story with a clear and engaging script, plan engaging visuals, and maintain high production quality.
Keep the company video clips concise, evoke emotions, and incorporate branding elements. Remember to include a solid call to action, optimize for different platforms and search engines, and measure success to your own video clips.
Wrap Up
Companies are increasingly turning to corporate video production to boost awareness and achieve their goals, and this trend is not limited to product video marketing departments.
These corporate video ideas demonstrate the power of video marketing, creative vision, and technical expertise in creating engaging and emotionally resonant content.
By combining storytelling techniques with attention-grabbing visuals, videos can be a powerful tool for effectively communicating a brand’s message and illustrating its value propositions.
Together, they show how effectively corporate and industrial videos capture audience attention and boost brand awareness.
With our video production company, brands have a greater chance of producing outstanding work that will have a positive impact. Ready to transform how your team produces corporate videos? Try our VidiFit Quiz to find your ideal video solution or contact us to get started on your next project.
