Stuck trying to brainstorm fresh ideas for your next corporate video campaign? I get it—coming up with unique and engaging concepts can feel like a daunting task.
Corporate videos often risk blending into the crowd, lacking the punch needed to captivate audiences and convey a brand’s story effectively.
At Vidico, I’ve led over 850 video projects for brands like Spotify and TikTok, learning firsthand what makes a corporate video stand out and resonate.
That’s why I’ve compiled a list of 10 inspiring corporate video examples, each offering a unique approach to storytelling and engagement.
Ready to elevate your next campaign? Dive into these examples and discover strategies to make your brand’s message stand out.
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10 Best Corporate Video Examples For Your Company
1. Square Retail
What Makes It Stand Out: The Square Retail video by Vidico is an excellent corporate video example that educates sellers about Square’s new channel integrations. This powerful video communicates the ease of selling across multiple social channels without the hassle of opening recent locations.
Their corporate video example shows sellers can use online media to find all their options and easily reach more customers. The explainer video focuses on the difficulties many small business owners face when expanding their operations across multiple channels.
It then discusses how Square makes this process easier and more streamlined, showing off features like automated inventory management, order fulfillment, and built-in customer support. The images show how businesses can quickly get more customers with little work and how reliable Square’s platform is.
“The quality of the output was impressive.” – Quentin Jayat, Head of User Experience, Ocado Technology
Overall, the Square Retail video by Vidico is a great example of a corporate video. It has a clear message and beautiful pictures that help get the point across. Its seamless integration with existing platforms makes it easy for businesses to expand their operations without incurring additional costs or disruptions in service.
2. Spotify Podcasts
What Makes It Stand Out:
It is one of the best corporate video examples due to its vibrant visuals and sleek transitions. Vidico worked with Spotify to create a live-action brand video to showcase the power of their podcast platform. The brand identity was based on stylized settings, colored backgrounds, and key transitions.
The creative message highlighted the two-sided nature of Spotify and Podcast Shorts – the creation and listening environments – featuring clean and minimal aesthetics. The smooth transitions between the two environments effectively conveyed an emotional story rooted in creativity and exploration.
“By handling production in-house, we ensure quality while significantly reducing costs. Our 10x approach—delivering multiple versions of the same video with different openers—helps brands test what resonates best with their audience. This not only optimizes performance but also de-risks video investment, giving clients more flexibility and value. It’s a strategy that makes high-quality corporate video production accessible, even on tighter budgets.”
— Michael Pirone, CoFounder, Vidico
With bright colors and dreamy landscapes, it captured moments of inspiration that encouraged viewers to explore their podcasting journeys. This unique approach allowed for multiple interpretations of a typical corporate video, setting new standards for how an organization can grab an audience’s attention.
3. Vimeo Enterprise
What Makes It Stand Out:
Vimeo Enterprise worked with Vidico and offered great corporate video examples that help large companies reach their audience effectively. Its powerful features let you make dynamic and exciting videos, which can help your marketing campaigns succeed.
For instance, Vimeo Enterprise enables users to showcase their products and services with stunning visuals backed by impactful audio. It also gives companies advanced analytics and insights to see how well their videos are doing and make necessary changes.
Moreover, Vimeo Enterprise also supports live streaming and virtual events, which make engaging customers in real-time easy. Vimeo Enterprise’s robust video tools ensure businesses can create high-quality branded content that resonates with viewers.
Check out our list of the top corporate video production companies here.
4. Easy Agile
What Makes It Stand Out:
Easy Agile is a company that creates agile software development tools for teams, helping them build customer success. They partnered with Vidico to produce a series of versatile brand animations as a core promotional video.
The animations were upbeat, catchy, and educational; they communicated the key messages clearly without overwhelming the audience – perfect for playing at conferences or on different channels.
This was achieved by balancing details and information while keeping the visuals simple and elegant. The Easy Agile brand is a good demonstration of how powerful visuals can convey crucial information and keep viewers interested in a business video.
The animation incorporated thought-provoking visuals that spoke to their target customers in an entertaining yet educational manner. Easy Agile used this corporate explainer video to create greater awareness about its product offerings and thus increase its customer base significantly.
5. Crazy Domains
What Makes It Stand Out:
Crazy Domains worked with Vidico to create a series of the best corporate videos that introduce their cutting-edge domain registration services. This explainer video conveys the company’s commitment to providing its customers with reliable, easy-to-use solutions for registering domains and managing websites.
Their corporate video starts with an introduction to Crazy Domains and its mission before transitioning into a section of the video dedicated to highlighting the new features and benefits of its product or service. With eye-catching and vibrant visuals, this corporate video content conveys the company’s value proposition simply yet effectively.
Emphasizing viewers’ experience and satisfaction effectively communicates Crazy Domains’ commitment to delivering top-notch service at an affordable price. This corporate video is a perfect example of communicating a brand’s unique offerings effectively and engaging viewers.
6. Superside
What Makes It Stand Out:
Superside is a marketing tool that works with Vidico to showcase business videos. This team created two business videos that solve innovative and frequent pain concerns. The marketing videos are visually beautiful, informative, and on-brand, communicating key messages swiftly.
They satisfy business needs and present exciting stories about the company’s goals and beliefs. Superside and Vidico production company designed corporate videos that appeal to present and new clients.
Both firms make simple, intriguing videos in these clips. They offer an innovative visual communication technique expressing volumes about the brand image.
7. Comfort Works
What Makes It Stand Out:
Comfort Works’ emotive-commercial brand video established the benchmark for corporate video. Produced with Vidico, the high-quality video displays their best-selling couch covers to the sound of ‘Designing Change.’ They seamlessly transitioned between couch covers using unique camera methods to show this.
A Vidico project manager oversaw idea and scripting, storyboarding, commercial production, and UI development. The clip illustrates Comfortwork’s commitment to motivating clients to update their home decor.
As a top corporate film, Comfortwork’s success shows how strategic marketing, mission statement, artistic vision, and technological ability can produce emotionally engaging material.
8. Upfluence
What Makes It Stand Out:
Upfluence, an influencer platform, worked with Vidico to produce their Brand Video. Using studio backgrounds and set designs, a range of abstract settings were created to showcase why Upfluence’s services work in the era of social commerce. The company video was composed of animation, UI screens, text, and live-action elements to tell the overarching story.
Through this approach, audiences were able to understand better how Upfluence can help brands identify and manage influencers at scale to generate more sales. Storytelling tactics, as seen in this corporate film, can be utilized to create material that will stick with viewers.
With attention-grabbing visuals and clever scripting, the Upfluence video effectively communicated the brand’s core message and demonstrated its value proposition. This is a superb illustration of how attention-grabbing business videos should be made. Engage potential customers and boost brand visibility.
9. Koala
What Makes It Stand Out:
Never Uncomfortable by Koala is one of the best corporate videos. Vidico’s production team worked closely with Koala to create a fun and company video that was awarded a Platinum Muse Award. The commercial featured several UI animations, adding an extra entertainment layer.
It was distributed full-length on YouTube Pre-Roll Ads and in shorter cut-downs on Facebook and Instagram. Vidico carefully handled the storyboarding, concept, scripting, and production. All the hard work paid off, as the commercial won multiple awards for its creativity and outstanding quality.
A dedicated project manager oversaw every step, ensuring everything went smoothly. Koala’s corporate video is one of the best examples and shows how powerful a great corporate training video can be when created with passion and dedication.
10. The Oodie
What Makes It Stand Out:
Vidico worked closely with The Oodie to create a fun video that educates viewers on the product’s benefits. The short video features a voice-over by the main character, Dr. Pupstein, who emphasizes Oodie’s superiority.
Additionally, 3D visuals are integrated throughout to illustrate the quality of Oodie’s makeup and add to the scientific theme. Throughout the video, viewers are entertained by motion graphics and UI animations created by Vidicowork’s production team.
Furthermore, the Vidico video crew and dedicated project manager ensured that all elements were carefully crafted together for a compelling brand story. This interesting corporate video offers an entertaining education about The Oodie, making it one of the latest corporate video examples.
What is Corporate Video?
Corporate videos are video content companies create to raise awareness of their brand, company, or products and promote them. They usually give an overview of the business as a whole instead of going into detail about each product or service.
Corporate videos often combine talking heads, visuals, animations, background music, and narration to create a powerful message that sticks with viewers. These training videos are also often used for recruiting campaigns, covering corporate events, communicating with employees, and launching new products.
Corporate Videos: Why Are They Necessary?
Corporate videos are needed for many reasons around the world. They provide a compelling message across the business to get your company noticed and remembered by potential customers, as well as a way to share your company’s values. Corporate videos can also help build trust and credibility with viewers, making them more comfortable buying from you.
Corporate videos can also help build a sense of community, and This is a fantastic method for brands to reach their customers. Corporate videos are an excellent way for businesses that want to reach more people to show off their products or services creatively and interestingly.
Also read: How Does Mobile Video Advertising Work?
Tips to Create Successful Corporate Videos
- Set Clear Goals: Define your video’s objectives.
- Know Your Audience: Tailor your message to resonate with them.
- Craft Compelling Story: Engage viewers with a captivating narrative.
- Keep it Concise: Deliver your message succinctly.
- Maintain Brand Consistency: Align with your brand’s identity.
- Include Strong CTA: Prompt viewers to take action.
- Focus on Quality: Invest in high production standards.
- Optimize for Platforms: Tailor video format for different channels.
- Promote Widely: Share across multiple marketing channels.
- Analyze Results: Measure and refine based on data.
The Impact of Corporate Videos on Business
View Count
- On average, videos on social media receive around 100 million hours of watch time daily. (Source: Social Media Today)
- YouTube reports that mobile video consumption rises by 100% every year. (Source: HubSpot)
Watch Time
- According to Wistia, videos up to 2 minutes long get the most engagement, with an average retention rate of 53%.
- For longer videos (up to 30 minutes), the average retention rate drops to around 10%.
Engagement Rate
- Social media videos generate 1200% more shares than text and image content combined. (Source: G2 Crowd)
- Posts with videos on LinkedIn have five times more engagement than other types of content. (Source: LinkedIn)
Conversion Rate
- Including a video on a landing page can increase conversion rates by up to 80%. (Source: Unbounce)
- Product videos can increase purchases by 144%. (Source: Neil Patel)
Brand Sentiment
- 90% of customers say that product videos help them make purchasing decisions. (Source: Forbes)
- 85% of consumers want to see more video content from brands. (Source: HubSpot)
Return on Investment (ROI)
- Companies that use video marketing grow revenue 49% faster than those that don’t. (Source: HubSpot)
- 83% of marketers say video is a useful tool for a good ROI. (Source: HubSpot)
FAQs
How long should a corporate video be?
Generally, shorter corporate video ads (around 1-2 minutes) work well for promotional content, while longer demo videos (3-5 minutes or more) are suitable for in-depth explanations or training. The ideal length of a corporate video depends on its purpose, marketing strategy, and platform.
Since different organizations and business leaders widely use testimonial videos and TV commercials as part of the company’s marketing strategy, they build brand awareness at the very end.
What are some common mistakes to avoid when creating a corporate video?
Common mistakes to avoid include poor video footage quality, video style, unclear messaging, excessive length, lack of storytelling, neglecting the target audience, and not optimizing for various platforms and devices.
Your corporate video should showcase the company’s services, employee benefits, company profile, and company culture that will easily connect with new employees or attract new talent. Adding music or sound effects that are too loud can ruin your corporate video on a blog post.
Should I get an expert to make the best corporate videos?
Yes, hiring an expert in corporate video production is highly recommended. Experienced professionals can help you with concept development, scriptwriting, high-quality production, and post-production editing. They also have the skills and equipment to create engaging and effective corporate videos.
Vidico is a reputable video production agency known for creating compelling corporate videos. We specialize in helping businesses tell their stories through video content, from corporate video shoots to editing.
Our team of experts can work with you to produce high-quality onboarding videos, customer testimonial videos, and other types of explainer videos tailored to your specific needs and objectives.
How do you make a compelling corporate video?
To make your own corporate video, define your goals and understand your target audience. Craft a compelling story with a clear and engaging script, plan engaging visuals, and maintain high production quality.
Keep the video clips concise, evoke emotions, and incorporate branding elements. Remember to include a solid call to action, optimize for different platforms and search engines, and measure success to your own video clips.
Wrap Up
Companies are increasingly turning to corporate video production to boost awareness and achieve their goals, and this trend is not limited to product video marketing departments.
These corporate video examples demonstrate the power of video marketing, creative vision, and technical expertise in creating engaging and emotionally resonant content. By combining storytelling techniques with attention-grabbing visuals, videos can be a powerful tool for effectively communicating a brand’s message and illustrating its value propositions.
Together, they show how effectively corporate and industrial videos capture audience attention and boost brand awareness. With our video production company, brands have a greater chance of producing outstanding work that will have a positive impact. Use our VidiFit Quiz for your next project, or Contact Us To Get Started!
