When Beautiful.ai needed to transform from a simple presentation tool to a comprehensive design platform, their rebranding video didn’t just showcase new features—it redefined their entire market position. That’s the power of strategic rebranding videos done right.
Most companies treat rebranding as a design refresh, but the brands that truly succeed understand it’s about systematic storytelling that transforms market perception. After helping companies like Beautiful.ai and working with brands across 1,200+ campaigns, we’ve seen how the right rebranding video can shift entire business trajectories in 60 seconds or less.
We’ve curated the most compelling rebranding videos that demonstrate this strategic approach—each one showing how smart brands use video to reinvent themselves while maintaining what made them great in the first place.
Content
Top 10 Most Effective Rebrand Videos Worth Watching
1. Beautiful.ai
Average Pricing: Starts at $5000
Target Industries: Seed Startups, Series Startups, SaaS, Non-Profit, Industrial, Financial Services, E-commerce & Retail, Established Enterprise, and more
Collaborated With: Beautiful.ai, Spotify, Freshbooks, Airtable, EasyAgile, Uber, Vimeo, Square, Digital Ocean, and more
What Makes It Stand Out: The Beautiful.ai x Vidico [1] stands out due to its innovative approach, visually appealing isometric animation, alignment with the effort, and the potential contribution of background music and technical excellence.
Opting for isometric animation and emphasizing simplified product UI and typography over traditional narration or voiceover adds a fresh and engaging element to the brand video, making it visually appealing and easy to follow.
Download our 10x Creative Process to see how we build systematic rebranding frameworks →
2. Uber
Target Industries: Logistics, Transportation, Vehicle Manufacturers, Established Enterprises, Freight
Collaborated With: Digital Ocean, Vehicle Owners, General Public
What Makes It Stand Out: Uber successfully guides viewers through a multifaceted brand positioning story using data and imagination.
The brand manages to make the seemingly abstract concepts tangible, all while weaving a captivating narrative in front of your eyes.
This ability to transition from the cosmic to the concrete while maintaining a cohesive brand message makes it a noteworthy and engaging piece of visual storytelling.
3. Intel
Target Industries: Computer Hardware, Automation Service, AI, Semiconductors
Collaborated With: Government, Fortune 500
What Makes It Stand Out: Intel, a technology giant renowned for its innovations, has unveiled a great and captivating positioning update to introduce its fresh and modernized image, complete with a new logo for branding.
In 60 seconds, the brand story presents a new look but also reaffirms the enduring bond between the brand and its loyal consumers, setting the stage for an exciting future in technology.
4. Asana
Target Industries: Project Management, Enterprises, Startups Service
Collaborated With: Google, Zoom, MS Teams, Gmail, Vimeo
What Makes It Stand Out: For devoted brand users, the positioning update was delightful and eagerly embraced.
It introduced a quirky, magical, technicolorful, and captivating new identity that proved undeniably effective.
In its transformation, the brand had discovered its inner narwhal and was unapologetically flaunting its unique character to the world.
See how we help brands build systematic rebranding strategies →
5. Burger King
Target Industries: Food
Collaborated With: General Public
What Makes It Stand Out: In 2021, the brand made headlines by significantly transforming its visual identity.
They use fresh and distinctive font for their name, eye-catching designs on their burger wrappers, and vibrant imagery and animations that embody their brand ethos.
The brand used a visual overhaul with an energetic and upbeat soundtrack carefully chosen to capture the attention of a younger audience.
6. Airbnb
Target Industries: Leisure, Properties, Real Estate
Collaborated With: Property Owners & General Public
What Makes It Stand Out: Airbnb’s brand goes beyond offering accommodations. The brand improvement has reached the target community using the right data, software, and app.
It serves as a beacon for fostering connections and restoring the sense of belonging around the globe, where personal and meaningful experiences take precedence over mass-produced, impersonal ones.
7. Deloitte
Target Industries: Finance, Health, Government
Collaborated With: Google, Workday, Oracle
What Makes It Stand Out: This significant update comes after 13 years since their last major brand story overhaul.
It serves as a magical testament to their ongoing dedication to what truly matters – meaningfully influencing customers, services, employees, and society.
8. Google Workplace
Target Industries: IT, E-commerce Service, AI Software
Collaborated With: General Public
What Makes It Stand Out: With a style that is fun, distinctive, and unmistakable, the update on branding effectively communicates that Google’s products are intrinsically interconnected.
In essence, the updated branding serves as a powerful statement of the brand to unity and coherence across its diverse software range, ultimately reinforcing its strong presence and identity in the digital landscape.
9. Grubhub
Target Industries: Food Delivery
Collaborated With: General Public
What Makes It Stand Out: Featuring a delightful array of emojis, cleverly dubbed “mmmojis,” along with a new logo, typeface, iconography, and a captivating short video, the brand demonstrates a voracious appetite for remarkable branding updates.
This fresh and innovative approach captures attention and reiterates the commitment of the brand to enhancing the dining experience and making mealtime choices more engaging and enjoyable.
10. Visa
Target Industries: Finance Service
Collaborated With: Confidential
What Makes It Stand Out: Visa has recently introduced a dynamic positioning update that transcends the confines of a mere aesthetic makeover.
This transformation signifies a pivotal shift from being perceived solely as a credit card company to evolving into a multifaceted commerce powerhouse.
Rebrand vs Brand Launch
A rebrand involves significantly changing an existing brand’s identity, mission, vision, story, or image. It aims to revitalize or reshape the brand’s perception.
In contrast, a branding launch introduces an entirely new brand, logo, app, software, or product. The new branding is about establishing a brand’s presence and identity from scratch.
Check out these case studies:
Why Work With Vidico
Transparent Pricing
Vidico stands out for its commitment to transparent pricing, so you are at the right place.
Clients can trust that the cost of their projects will be fully disclosed, eliminating ambiguity and enabling informed decision-making. This transparency fosters trust and confidence in Vidico’s services.
If you want transparent and upfront pricing, you are at the right place. Feel free to use or set a meeting with us.
Exceptional Quality
Save time and effort. Vidico consistently delivers exceptional quality apps and software clips.
Our team of seasoned professionals possesses the expertise to craft engaging, visually stunning positioning updates.
These clips can significantly impact the community- you can bring forward your brand’s mission, inspire, and resonate with the audience.
Skilled Professionals
Vidico’s team comprises highly skilled professionals who are masters of their craft. Wherever your place is, from creative vision to technical execution, our experts bring their A-game to every project.
Clients benefit from the creativity, dedication, and proficiency that our professionals consistently demonstrate.
Browse our portfolio to see systematic brand transformations →
FAQs
What is the primary purpose of rebranding videos?
Its purpose is to redefine the brand or software’s image, messaging, logo, or identity. It is a powerful tool to convey change, engage audiences, and revitalize a brand’s presence in the market.
It can transform your brand and convey the updated story, place, mission, or message of businesses most effectively.
When should you consider rebranding?
Rebranding should be considered when a brand’s image no longer resonates with its goals, values, or target audience. Changes in market dynamics, business strategies, or the need for a fresh appeal often necessitate updates in the community.
Also, a rebrand video should be considered if you want to maintain the brand but have plans or evolution in services, logo, typeface, or mission.
What is the primary purpose of rebranding videos?
Rebranding videos redefine a brand’s image, messaging, or identity while maintaining valuable brand equity. They’re powerful tools to convey strategic change, engage audiences, and revitalize market presence through systematic storytelling that transforms perception.
When should you consider rebranding?
Consider rebranding when your brand image no longer resonates with goals, values, or target audience. Market dynamics changes, business strategy evolution, or need for fresh appeal often necessitate strategic brand updates that systematic video can effectively communicate.
How do you introduce a rebranding video effectively?
Craft compelling narratives explaining rebranding reasons, benefits, and alignment with core values. Employ well-planned launch strategies including social media teasers and email campaigns. Strategic rebranding videos should balance heritage with innovation to maintain brand equity while driving transformation.
What makes rebranding videos successful?
Successful rebranding videos combine systematic storytelling with strategic visual design that maintains brand recognition while introducing evolution. They focus on benefits to customers rather than just aesthetic changes, creating emotional connection to the brand’s new direction.
How long should a rebranding video be?
Most effective rebranding videos range from 60-90 seconds—long enough to tell a compelling transformation story but short enough to maintain engagement. The key is systematic message architecture that maximizes impact within optimal attention spans.
What’s the difference between rebranding and brand refresh?
Rebranding involves fundamental changes to brand identity, positioning, or values, while brand refresh updates visual elements without changing core brand essence. Strategic rebranding videos communicate deeper transformation, whereas refresh videos highlight updated aesthetics.
How do you create a compelling brand story for rebranding videos?
A compelling brand story connects the company’s evolution with customer benefits, showing how the rebrand serves the target audience better. The most effective approach presents a multifaceted brand positioning story that demonstrates growth while honoring the brand’s original essence.
What elements should a rebranding video include beyond a new logo?
A successful rebranding video should present the new brand identity comprehensively, including updated mission and vision statements, fresh visual style, and clear direction for the future. The goal is to create a lasting impression that helps viewers understand the company’s evolution.
How does rebranding differ from a brand launch for established companies?
While a brand launch introduces something entirely new to the market, rebranding transforms an existing company’s image and values. For example, when a credit card company evolves to serve digital platforms, they’re repositioning rather than starting fresh like Airbnb’s brand transformation from simple service to global movement.
What role does animation play in modern rebranding campaigns?
Animation allows companies to present their transformation story in engaging ways, especially when explaining complex technology or software evolution. It helps set the stage for the new direction while making abstract concepts accessible to employees, customers, and the broader world.
How do you ensure rebranding videos avoid looking mass produced?
Focus on authentic storytelling that reflects your company’s unique journey and commitment to specific values. Each project should featuring distinctive style elements that connect with your audience rather than generic approaches. Think of how companies unveil their “inner narwhal”—that unique essence that sets them apart.
What makes rebranding videos a powerful tool for business transformation?
Rebranding videos create emotional connections that help society understand a company’s evolution beyond surface changes like burger wrappers or logo updates. They present a comprehensive message about the organization’s growth, from updated services to fresh ideas that will shape the globe and guide future efforts using strategic data and visual storytelling that resonates with clients worldwide.
How do you introduce this kind of video?
To introduce it effectively, craft a compelling narrative that explains the reasons for the update, its relevant benefits, evolution, and alignment with core values.
To maximize impact, employ a well-planned launch strategy, including teasers on a right place such as social media and email campaigns.
It can help transform your positioning in the business community and be a fun way to show off new updates or improvements to your businesses.
Let’s turn imagination into reality and inspire people around the globe with your positioning update.
In Conclusion
These videos are dynamic and transformative tools in the future of marketing and brand management.
Instead of branding new businesses, it serves as a great and powerful catalyst for change, enabling brands to evolve, engage audiences, and adapt to the shifting landscape of consumer expectations [2].
Through visual storytelling and strategic messaging, positioning updates breathe new life into brands, fostering connection and relevance in an ever-evolving market.
Ready to transform your brand perception with strategic rebranding video? Let’s discuss your brand evolution goals and create a rebranding strategy that drives measurable business results.
Book a free strategy session to explore systematic rebranding for your brand →
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/
