Video Content

15 Best 30-Second Explainer Videos You Need To Watch (2024)

Laura Chaves
December 21, 2023

We all know how tough it can be to grab and keep your audience’s attention in today’s fast-moving digital scene. That’s exactly why the 30-second explainer video has become such a game-changer for businesses, educators, and creative minds alike.

Think of these little gems as your secret weapon for breaking down complex ideas, launching new products, or unpacking those tricky concepts in a way that sticks. They’re not just videos; they’re your opportunity to connect and resonate with your audience.

Ready to see what we mean? Let’s dive into some of the best 30-second explainer videos out there. These are more than just examples; they’re your inspiration to make a real impact in our world where attention is precious.

Content

    Top 15 Amazing 30-Second Explainer Videos To Inspire You

    1. JCU Data Science x Vidico Animated Explainer Video

    Average Pricing: Starts at $5000

    Target Industries: SaaS, Industrial, Finance, Series Startups, E-commerce & Retail

    Collaborated With: JCU Data Science, AllTrails, Vimeo, Square, Digital Ocean

    What Makes It Stand Out: JCU Data Science’s 30-second video delivers its brand awareness message through compelling content, advanced animation, and a tailored approach that resonates with its intended audience.

    Our [1] animation is smooth and well-coordinated, making it easier for any viewer to absorb the presented information, even if the final video is 30 seconds long.

    Ready to make your brand stand out within 30 seconds? Take the first step by answering our get an estimate questionnaire: VidiFit Quiz.

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    2. Allotrac x Vidico

    Average Pricing: Starts at $5000

    Target Industries: SaaS, Industrial, Finance, Series Startups, E-commerce & Retail

    Collaborated With: JCU Data Science, AllTrails, Vimeo, Square, Digital Ocean

    What Makes It Stand Out: Allotrac’s explainer video is a remarkable example of a conversion-focused marketing tool in the IT and SaaS industry.

    In 30 seconds, the studio-recorded voiceover ensures that every word in the explainer video contributes to the message’s clarity and persuasiveness.

    The targeted approach effectively conveys a specific benefit and production quality, making it easier for the audience to grasp and remember.

    3. Chevy: Call Me Out

    Target Industries: Transportation, Logistics, Automation, Automotive

    Collaborated With: Undisclosed

    What Makes It Stand Out: The 30-second video featuring Mike Tompkins captures the viewer’s attention through several vital elements, showcasing a brilliant combination of celebrity endorsement and engaging storytelling.

    The level of detail in the animation contributes to the video’s overall appeal. The combination of visually stunning animation and a concise story showcases the potential for creating videos that inform and captivate the audience.

    4. Gravity Forms

    Watch here: https://drive.google.com/file/d/1fx8UW5D_gnSyTKnRpQtuh1-EecvFrXTe/view?t=1

    Target Industries:

    Collaborated With:

    What Makes It Stand Out: The explainer video Gravity Forms is a fantastic example of effectively engaging viewers while conveying important information about a product or service.

    The video utilizes dynamic animations to keep the attention of the viewers. The script [2], strong call-to-action, and storytelling technique keep the audience engaged and invested in the message in half a minute.

    5. Varpet App

    Target Industries: E-commerce, Education, Personal

    Collaborated With: Unicef, Airbnb, Nike

    What Makes It Stand Out: Visual engagement is crucial for app promotion and since people can be lazy reading all the specifications, a 30-second app can be your best friend.

    The Carpet app video is a prime example of creating one video that informs, engages, and persuades viewers to take action. It greatly helps the business explain its services most effectively.

    6. Fusebox

    Target Industries: SaaS

    Collaborated With: Huawei, ABB

    What Makes It Stand Out: Animated explainer videos have a versatile and universal appeal that companies of various personalities and images can harness.

    The Fusebox Energy 30-second video is a concise and informative piece that effectively communicates the high-value proposition of their software solution.

    7. Neat Streets

    Target Industries: Government, Education

    Collaborated With: Confidential

    What Makes It Stand Out: The Neat Streets’ first video is a prime example of how to create a highly effective video on a budget.

    It doesn’t overwhelm viewers with unnecessary complexity, making it easy for them to understand how the service works.

    A high-converting script is a sales funnel that can help you gather more customers and increase the conversion rate of your company.

    Despite its low one-time fee production cost, the video effectively communicates the app’s value proposition and catches the audience’s interest.

    8. Vision Care Made Easy

    Target Industries: Health

    Collaborated With: Confidential

    What Makes It Stand Out: Warby Parker’s 30-second explainer video for their Virtual Vision Test app is an excellent example of how live-action videos can effectively communicate concisely and in a relatable way.

    The video’s script is refreshingly simple, presenting the critical information concisely.

    9. Axon Terminal

    Target Industries: Logistics

    Collaborated With: Undisclosed

    What Makes It Stand Out: The 30-second video from Axon Terminal with impressive music is spot on.

    Social media platforms like Facebook and YouTube use videos for online advertising since people use it all the time.

    Music and animation play a vital role in creating a memorable and persuasive brand experience, even in cases where the viewer may not directly benefit from the advertised product or service.

    10. All Trails Pro x Vidico

    Average Pricing: Starts at $5000

    Target Industries: SaaS, Industrial, Finance, Series Startups, E-commerce & Retail

    Collaborated With: JCU Data Science, AllTrails, Vimeo, Square, Digital Ocean

    What Makes It Stand Out: The AllTrails Pro animated explainer video is an excellent example of how to market a product.

    With its impressive animation and voiceover artists, the inclusivity resonates with a broad audience and fosters a sense of reliability.

    11. PomVom

    Watch here: https://drive.google.com/file/d/1YOrbpVZC3SV0-zvzDDw2qHA02VRMXeCy/view

    Target Industries: IT, Digital Platform

    Collaborated With: Lego Land, Safari Park

    What Makes It Stand Out: Compelling 30-second videos that deliver a brief message is crucial in today’s fast-paced digital landscape.

    The video presents its core message concisely, which helps increase website’s conversion rate.

    Since the cartoon animation and script maintained concise and focused content, it respected the viewer’s time and maximized engagement.

    12. Coind

    Target Industries: Finance, Education

    Collaborated With: Confidential

    What Makes It Stand Out: Coind’s approach in their video stands out for its willingness to break away from industry conventions.

    It is an inspirational example of how companies can abandon conventional styles to capture and engage users.

    13. Creattie

    Target Industries: Small Businesses, Established Enterprise

    Collaborated With: Undisclosed

    What Makes It Stand Out: Creattie’s 30-second explainer video delivers a message that resonates with its target audience while effectively showcasing the platform’s features and customization capabilities.

    Its comprehensive information, visual clarity, and straightforward call to action make it a standout marketing tool for creative professionals.

    14. Introducing Mojo

    Target Industries: AI

    Collaborated With: Undisclosed

    What Makes It Stand Out: The Trace Solutions’ 30-second video without a voiceover is a remarkable example of how simplicity, creative execution, and synchronization can make a powerful impact.

    Instead of relying on a voiceover, it utilizes animated text that appears and disappears in sync with the music’s beat.

    15. Noom

    Target Industries: Lifestyle

    Collaborated With: General Public

    What Makes It Stand Out: Noom’s 30-second video excels in its fusion of animation styles, effective branding, and character-driven narrative.

    It creates a visually striking and emotionally engaging advertisement that resonates with viewers and motivates them to take action, exemplifying the power of creative storytelling in marketing.

    When To Use 30-Sec Explainer Videos

    30-second explainers are an ideal choice when conciseness and clarity are paramount. Use them to quickly convey concise messages, introduce a product or service, or capture viewers’ attention in a fast-paced digital environment.

    These animated videos are effective for social media and your website landing page. When providing a brief but impactful introduction, engaging your audience swiftly, or delivering a concise marketing pitch, 30-second explainer videos are the go-to choice.

    Find an estimate for your video project in minutes.
    With our new VidiFit quiz you can find the right type of video to meet your marketing goals along with a high-level estimation on how much it would cost to produce it.
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    Why Work With Vidico

    Expertise

    Vidico boasts a team of experts in video production and marketing. Collaborating with us means tapping into their wealth of knowledge and experience to create highly effective and quality videos.

    Creative Excellence

    Vidico is known for its creative prowess. Partnering with us ensures access to innovative and imaginative video concepts that set your brand apart.

    Customization on Animation Style

    Vidico understands the importance of tailored solutions. We work closely with clients to create custom animation and video content that aligns with unique goals and brand identity.

    Proven Results

    With a track record of delivering impactful videos, we provide a proven avenue for big brands to achieve marketing objectives: brand awareness stage, lower bounce rate, improved SEO ranking, lead generation, or conversions.

    Collaborative Approach

    Vidico values collaboration and maintains open communication throughout production, ensuring your vision is realized while benefitting from their professional insights.

    Our company will take care of the first draft and keep you in the loop of the whole process of your project.

    FAQs

    How much does it cost to create a 30-second explainer video?

    The cost of producing a 30-second explainer video ranges from $5,000 to $10,000 or more, and it varies widely depending on factors like complexity, custom animation style [3], scriptwriting, and voiceover talent.

    Instead of creating a longer video, try using a short video with the same main goal. Use high-converting script, attention-worthy sound effects, and smooth transitions.

    If you want upfront and transparent pricing with project details, you can use our VidiFit Quiz for a free estimate.

    How many words are in a 30-second script?

    A 30-second script typically contains approximately 75 words. This specific word count is strategically chosen to balance delivering a concise topic and staying within the constraints of short video duration.

    Explain your business idea or services in 30 seconds. In this brief span, the script must efficiently convey essential information, whether introducing a product, explaining a concept, or delivering a compelling call to action.

    How long will it take you to create a 30-second explainer video?

    It might take anywhere from a few weeks to a couple of months on average.

    The timeline for creating a 30-second explainer video can vary depending on several factors, including complexity, animation style, script creation, revisions, and production workload.

    Create impact in 30 seconds. Use our VidiFit Quiz for free!

    Key Takeaways

    The showcased 30-second explainers efficiently convey messages, engage audiences, and drive desired actions within a limited timeframe.

    From creative animation styles to compelling narratives, every video [4] offers valuable insights into the power of brief video content.

    Ready to craft your own compelling 30-second explainer video? Let Vidico help you bring your vision to life. Use our VidiFit Quiz for a free estimate!

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://www.britannica.com/art/script-literature#:~:text=script%2C%20in%20motion%20pictures%2C%20the,and%20implication%20is%20explicitly%20stated.
    3. https://www.sciencedirect.com/book/9780240520544/character-animation
    4. https://www.merriam-webster.com/dictionary/video
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