Video Content

12 Best B2B Explainer Videos That Actually Work (2024)

Laura Chaves
December 21, 2023

B2B explainer videos combine the art of storytelling with the science of visual communication to deliver key messages in a compelling and easily digestible format.

Whether you aim to introduce a new software platform or demonstrate the functionality of a sophisticated industrial machine, these videos serve as a versatile and persuasive medium for B2B companies across various industries.

Here are some of the best B2B explainer videos that have emerged as an indispensable tool for capturing and retaining the interest of decision-makers and influencers within organizations.


    Top 12 B2B Explainer Videos You Need To Watch Now

    1. Gowod x Vidico Animated Video

    Average Pricing: Starts at $5000

    Target Industries: SaaS, Industrial, Finance, E-commerce & Retail, Non-Profit, Seed Startups, Series Startups, and more

    Collaborated With: Gowod, Freshbooks, EasyAgile, Spotify, Vimeo

    What Makes It Stand Out: The explainer video of Gowod, in partnership with Vidico [1], stands out due to its effective use of animation, clear and concise messaging, a strong value proposition, and a well-placed call to action.

    The video utilizes animation to its advantage, visually narrating the process and benefits of the affiliate program.

    Within less than one minute, the animated explainer video showcases the direct financial benefits to the target audience, which appeals to their entrepreneurial spirit and incentivizes them to join the program.

    Elevate your B2B [2] marketing strategy with the persuasive influence of the best explainer videos. Use our VidiFit Quiz for free, and let’s craft your B2B explainer video that engages, educates, and converts.

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    2. Nutrislice x Vidico Explainer Video

    Average Pricing: Starts at $5000

    Target Industries: SaaS, Industrial, Finance, E-commerce & Retail, Non-Profit, Seed Startups, Series Startups, and more

    Collaborated With: Gowod, Freshbooks, EasyAgile, Spotify, Vimeo

    What Makes It Stand Out: The Nutrislice B2B product explainer video stands out due to its humorous and bold tone, concise format, problem-solving presentation, visually appealing style, and comedic storytelling.

    The humorous and bold tone sets a unique and engaging atmosphere for the target audience. It is another video marketing strategy you can apply to your upcoming video explainers.

    3. Tatari

    Target Industries: Advertising, IT

    Collaborated With: Brands, Agencies, Publishers

    What Makes It Stand Out: Tatari offers a data-driven platform designed to assist business owners in measuring and acquiring ads across both streaming and linear TV.

    This animated video is a testament to the power of experience and effective communication with clients. It simplifies complex concepts and technical terms.

    4. Google Drive

    Target Industries: Cloud Storage, E-commerce, Established & Startup Businesses

    Collaborated With: Google

    What Makes It Stand Out: In this era of remote work, cloud solutions like Google Drive have become commonplace and require no formal introduction.

    However, if we rewind the clock by a mere decade, the concept of cloud storage was shrouded in confusion and abstraction.

    Now, with the help of animated explainer videos like this, complex concepts are simplified, made more understandable, and pain points demystified.

    5. Ruby

    Target Industries: E-commerce

    Collaborated With: Personal, Small & Big Enterprises

    What Makes It Stand Out: Can an explainer video about a virtual receptionist and chat service be a delightful viewing experience? Absolutely!

    Every frame in this explainer video exudes vibrant enthusiasm, effortlessly captivating the audience’s attention.

    This approach leaves a positive impression on the viewer, as every business owner would relish seeing content and engaged staff effectively communicating with their clients.

    6. Hootsuite

    Target Industries: AI, Social Media Analytics

    Collaborated With: IKEA, World Health Organization

    What Makes It Stand Out: Hootsuite, a comprehensive social media management platform, allows users to plan and schedule content, analyze content performance, enhance content visibility, and more.

    Identifying your target audience beforehand is crucial to crafting a video tailored to their preferences and needs.

    Hootsuite’s target audience comprises individuals who actively engage with social platforms, not just for personal purposes but also for business growth.

    The message is conveyed with more significant impact and effectiveness by selecting vibrant brand colors and showcasing the array of available social media tools.

    7. Slack

    Target Industries: Security, Apps, Intergrations

    Collaborated With: Box, IBM, OpenAI

    What Makes It Stand Out: Slack, a workplace communication tool, revolutionizes internal company communication by replacing traditional email systems.

    It exemplifies effective B2B explainer video tactics, including originality, immediate viewer engagement, sustained attention, and brand familiarity.

    8. AZA

    Target Industries: Retail, Sales

    Collaborated With: Established Enterprise, Personal

    What Makes It Stand Out: AZA is a two-way matching system that facilitates sellers’ connections with buyers and vice versa.

    In this B2B explainer video, if your business aligns with either of the two roles outlined, watching it not only imparts a clear understanding of the platform’s concept but also serves as a source of motivation to engage with it actively.

    The B2B explainer video is a prime illustration, underscoring that an explainer video need not be dull or straightforward.

    Instead, it can be an inspiring and persuasive tool, encouraging viewers to take the desired actions effectively demonstrating the power of visual storytelling in B2B marketing.

    9. Mailchimp

    Target Industries: Automation, Email Marketing

    Collaborated With: Undisclosed

    What Makes It Stand Out: Explainer videos crafted for MailChimp consistently exhibit a level of artistry that leaves a lasting impression.

    When observing the B2B explainer video, the engaging visuals serve as a conduit, enabling viewers to absorb information with enhanced clarity and depth.

    The result is a compelling demonstration of how well-designed graphics can elevate the overall viewer experience and effectiveness of B2B efforts.

    10. Webflow Animated Videos

    Target Industries: CMS, E-commerce, Designer

    Collaborated With: Freelancers, Agencies, Startups

    What Makes It Stand Out: This Webflow video effectively simplifies the explanation of this B2B service, rendering it accessible for sales companies seeking to comprehend the advantages of adopting the platform.

    Additionally, it is a notable illustration of how minimal colors and strategic branding can be harnessed to craft visually striking visuals that enhance the overall impact and appeal of the content.

    11. Etsy

    Target Industries: E-commerce

    Collaborated With: Undisclosed

    What Makes It Stand Out: Etsy, a renowned online marketplace, has crafted a visually captivating video presentation.

    In this carefully produced animated video, Etsy showcases its products and paints a vivid tapestry of its unique and diverse offerings.

    It effectively spotlights the extensive array of products accessible on the Etsy platform, drawing in the viewer’s attention and celebrating the vibrant and creative community that thrives within the platform.

    12. Ahrefs

    Target Industries: SaaS, SEO

    Collaborated With: Undisclosed

    What Makes It Stand Out: The B2B explainer video created by Ahrefs employs a visually captivating and dynamically animated style to effectively communicate the features and advantages of Ahrefs’ suite of SEO tools.

    It is an excellent example that conveys complex ideas through clear and concise messaging.

    This explainer video is valuable for users looking to elevate their SEO strategies using Ahrefs. Its vibrant visuals and informative content make it an engaging and educational resource.

    When To Use B2B Animated Explainer Videos

    B2B explainer videos are most effective when a business wants to simplify complex concepts, introduce new products or services, demonstrate how solutions solve specific problems or engage and educate their target audience.

    They are valuable in various scenarios, such as product launches, onboarding processes, sales presentations, and email marketing campaigns.

    B2B explainer videos help businesses convey their value proposition, build brand authority, and drive conversions by delivering concise and engaging messages that resonate with their viewers, making them an essential tool in modern B2B marketing strategies.

    Find an estimate for your video project in minutes.
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    Why Work With Vidico

    Proven Track Record

    With over 1,200 successful video campaigns and 600+ product launches resulting in more than 1.4 billion views, our expertise is your advantage. We’ve partnered with over 20 unicorns and Fortune 200 clients, specializing in elevating tech, SaaS, and startups.

    Creative Professionals

    Vidico’s creative and professional team ensures precision and innovation. We are known for our engaging video content, compelling storytelling, engaging narration, and strong call to action.

    From market research of the sales team to post-production, our team will keep you in the loop.

    Commitment to Excellence

    Vidico is unwavering in its pursuit of excellence and consistently delivers results. Our B2B [3] explainer videos can be the marketing funnel you can use to reach potential customers in the digital space and online world.

    Our production team can help SaaS companies grab audience attention by using engaging animation videos with impressive visuals, sound design, or a professional voiceover.

    Engagement & Conversions

    Vidico’s videos stand out in the digital landscape, driving engagement and conversions effectively.

    Using innovative ways, we can turn complex information into a clear message that will increase audience engagement, grab viewers’ attention, and increase conversions.


    What does B2B mean in marketing?

    In marketing, B2B stands for “Business to Business.” It refers to exchanging products, services, or information between businesses rather than between a business and individual consumers (B2C).

    B2B marketing strategies are tailored to other businesses’ needs, preferences, and decision-making processes. Drive more sales and let your brand message reach the clients using marketing videos with ideal length.

    How much does it cost to make B2B explainer videos?

    On average, a primary 1-2 minute B2B explainer video can cost between $5,000 to $10,000, while more intricate and high-quality productions may range $50,000 or more.

    The cost of creating videos can vary widely based on factors such as video length, compelling story, complexity, animation style, and production quality.

    To give you a transparent and upfront pricing of your animation and live-action videos, you can use our VidiFit Quiz for free!

    Do you need a professional to create B2B explainer videos?

    Yes, engaging a professional to create explainer videos is highly recommended. Professionals bring expertise in scriptwriting, visual design, animation, and production, ensuring that the video effectively communicates your message and engages your audience.

    They can also provide insights into the latest industry trends and best practices, resulting in a high-quality video that reflects positively on your brand.

    If you want impressive animated explainers, feel free to reach out and take the first step using our VidiFit Quiz.

    Final Thoughts

    B2B [4] explainer videos have emerged as indispensable tools in modern business marketing. These videos simplify complex ideas, highlight product key features, and engage target audiences effectively.

    By leveraging visual storytelling, clear messaging, and strategic branding, B2B videos can enhance brand visibility, build trust, and drive conversions.

    Ready to unlock the potential of B2B videos for your business? Use our VidiFit Quiz to create compelling and impactful video content to captivate your audience and drive results!


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