Australian ecommerce brands are drowning in creative fatigue—over 90% of marketing teams report feeling overwhelmed by constant demand for fresh video content. At Vidico, we’ve produced 1,200+ ecommerce video ads for brands like Koala, Temple & Webster, and The Oodie—generating 1.4 billion views.
Here are the best ecommerce video ad examples that show exactly what works.
Key Takeaways
- Landing pages with video see up to 86% higher conversions compared to pages without video (Firework, 2024)
- Ecommerce video ads cost $5,000-$15,000 for professional production; systems-based approaches reduce costs by 30-40%
- UGC delivers 29% higher conversion rates compared to campaigns without user-generated content (Taggbox, 2024)
- Ideal video length is 30-90 seconds—the first 5 seconds determine if viewers keep watching
- Vidico’s asset bank methodology helped TikTok achieve 400% creative output increase
- 91% of businesses use video as a marketing tool in 2026, an all-time high (Wyzowl, 2026)
Content
Top 15 Ecommerce Video Commercials You Need to See
1. Koala: “Never Uncomfortable”
Video Type: Brand Campaign | Long-form video ad
Koala partnered with Vidico to create this 2:30 long-form ecommerce video that turned uncomfortable topics—bedroom performance, unexpected pregnancy, coming out to parents—into relatable moments anchored by comfortable furniture. The campaign won a Platinum Muse Award and became Koala’s most cost-efficient video for lifting purchase consideration.
Why it works:
- Attention-grabbing hook: Opens with scenarios that make viewers stop scrolling online
- Brand storytelling at scale: Showcased Koala’s entire product range, not just mattresses
- Mixed media approach: Combined live-action, animation, and typography for visual appeal
- Fast pacing: Average shot duration of 2-2.5 seconds keeps viewers interested
Results:
- 1.3M+ views across Facebook and YouTube
- 2-minute average watch time
- 18% CTR lift on all display video advertisements
- 20% overall lift in Positive Response Rate
- 41% view-through rate (YouTube benchmark: ~15%)
2. The Oodie: TikTok-First UGC Strategy
Video Type: User-generated content | Social video ads
The Oodie built a TikTok empire using UGC-style video content that feels native to the platform. Their founder, Davie Fogarty, has scaled The Oodie to over $500 million in total sales, with single product lines generating $30 million+ each—largely driven by video showcases that capture attention within the first second.
Why it works:
- Real customers as brand advocates: Encourages video submissions with giveaways
- Humorous, relatable scenarios: Product demonstrations through everyday moments
- Volume over perfection: Dozens of short video variations rather than one expensive production
- Platform-native feel: Looks like organic content, not a sales pitch
Results:
- 58 million TikTok views
- Scaled daily ad spend to AU$6,500 at ROAS above 3.5
- 343,000+ TikTok followers generating constant user-generated content
- Multiple viral moments driving direct conversions
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3. Temple & Webster: “Imagine” TVC Campaign
Video Type: TVC Campaign | Brand video
Temple & Webster worked with Vidico to launch their first major brand campaign across TV, YouTube channel, and social media platforms. The 30-second TVC showed how a beautiful home sparks visions of your best life—and how Temple & Webster makes that vision a reality with their 200,000+ products.
Why it works:
- Single clear message: “Furniture of your dreams, delivered”
- Visual storytelling: Product pages came to life through aspirational lifestyle scenes
- Quick tempo: Video ends with a clear call to action to visit the online store
- Optimistic Australian humor: Tongue-in-cheek tone that resonates with the local target audience
Results:
- 335% increase in brand recall
- 300%+ increase in unprompted advertising recall
- 50%+ direct search traffic growth from video campaigns
- $77.9M advertising investment validated by measurable ROI
Explore Vidico’s Portfolio to find the right video style for your ecommerce brand.
4. Bailey Nelson: Best-in-Class YouTube Campaign
Video Type: Brand video | Explainer video
Learn more: Bailey Nelson Case Study
Bailey Nelson needed to stand out in Australia’s crowded eyewear market. Vidico created a wild, comedic 3-minute brand video that sledged competitors and mocked European fashion designers—while still showcasing beautiful product demonstrations of their affordable frames.
Why it works:
- Strong hook: Opens with tension that captures attention immediately
- Personality-driven: Uses humor to highlight key features without a boring sales pitch
- Product showcase integrated: Close-up shots highlight product’s features within engaging narratives
- Full-funnel thinking: Long-form video plus five cutdowns for different stages
Results:
- 40% increase in branded search
- 97% lift in brand awareness
- 4,114% Google Search lift
- 1.1M+ views with highly engaged comments
- Won Best YouTube Campaign 2022 at B&T Awards
5. Dollar Shave Club: “Our Blades Are F***ing Great”
Video Type: Commercial | Brand storytelling
This ecommerce video ad is iconic for good reason. CEO Michael Dubin stars in this 90-second video that cost just $4,500 to produce—and generated millions in revenue. It’s an excellent example of how personality and value proposition beat production value every time.
Why it works:
- CEO as presenter: Builds trust and adds personality to the ecommerce business
- Humor throughout: Keeps viewers interested from start to finish
- Clear value proposition: Explains exactly why their online store beats competitors
- Direct call to action: Video ends with unmistakable next step
Results:
- 28+ million YouTube views
- Launched the entire DTC industry movement
- Acquired by Unilever for $1 billion
6. Solo Stove: Lifestyle Product Demo
Video Type: Lifestyle video | Product demo
Solo Stove’s ecommerce product videos showcase their portable fire pits in aspirational settings—friends on beaches, families in backyards. The videos sell a lifestyle, not just a product. Features real customers, beautiful cinematography, and lets the experience speak for itself. This approach helps viewers envision themselves using the product—the key to converting online shopping browsers into buyers.
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7. Glossier: Product Lineup Video Showcases
Video Type: Product video | Ecommerce product videos
Glossier’s e-commerce video ads line up every product by category, combining fashion photography with motion graphics. Clean visual storytelling with animated overlays, on-screen text that empowers, and social proof integration. Their video content strategy shows that ecommerce product videos don’t need complex features—they need a clear understanding of their target audience.
8. LG: ASMR Unboxing Videos
Video Type: Unboxing videos | Product demonstration
LG tapped into the ASMR trend with unboxing videos that showcase products from every angle. Strategic background music creates a premium feel—sometimes silence, sometimes subtle sounds. This step-by-step demonstration walks viewers through the product experience. Unboxing videos work because they simulate receiving a product—crucial for online business conversions.
9. Training Mask: Product-in-Action Video
Video Type: Brand video | Product demo
Training Mask shows its product in action with its specific target audience—athletes. No fancy scripts, no complex features explained. Just product being used as intended with upbeat music creating an athletic atmosphere. Sometimes the best video marketing efforts are simplest: show your product solving your audience’s problem.
See how we helped TikTok achieve 400% creative output increase with asset banks. Explore Vidico Case Studies →
10. Samsung: Premium Unboxing Experience
Video Type: Unboxing videos | Product showcase
Samsung’s product launch video uses high production value ,matching premium positioning. Shows Galaxy S23 Ultra from every angle with upbeat music building excitement. Comprehensive product demonstrations with brand storytelling that reinforces their position as industry leader. For premium products, video showcases need to match the quality customers expect.
11. BAGGU: Multi-Product Showcase
@baggu Behind the Nylon Heart Bag. Available online and in stores upon opening.
Video Type: Product video | Ecommerce video
BAGGU sells multiple bag types, and their video content shows several products naturally, creating shoppable video ads across their catalog. Cross-selling is built in, gift-giving context positions products as brand new product ideas, and efficient production generates multiple product pages’ content from a single shoot.
12. Hydroflask: Product-Specific Video Deep Dives
Video Type: Product videos | Comparison videos
Hydroflask creates product videos for its flagship hydration bottles—sizes and colors —showing what makes them different from competitors. Rugged visual appeal matches brand identity, comparison videos show why Hydroflask beats alternatives. Their ecommerce video marketing strategy ensures potential customers find the video content they need at each buying stage.
Get a free Creative Intelligence Report and uncover the gaps your competitors are missing.
13. Chanel: Lifestyle Brand Excellence
Video Type: Lifestyle video | Brand storytelling
Chanel’s video advertisements showcase movie-level production with a model as the lead, subtle background music, and a voiceover only at the end. Premium production matches luxury positioning, and visual storytelling unfolds without a sales pitch. Your video content should match your brand identity.
14. Red Bull: Animated Brand Video
Video Type: Animated video | Brand storytelling
Red Bull’s classic animated commercials prove that complex features aren’t necessary for compelling content. Simple animation, playful background music, distinctive style—instantly recognizable brand identity. Scalable animation production allows infinite variations. For ecommerce brands considering animated product videos, consistency beats complexity.
15. Casper: Animated Explainer Video
Video Type: Explainer video | Product demo
Casper’s ecommerce video ads combine animated and live demo clips to explain how their mattresses are made. Educational approach shows production process, clear value proposition explains differentiation, and brand storytelling builds trust through transparency. Explainer videos drive ecommerce conversions by giving potential customers the information they need to buy confidently.
What Makes Ecommerce Video Ads Convert in 2026
The 5-Second Rule
Every successful ecommerce video captures attention in the first 5 seconds—through humor (Dollar Shave Club), beautiful imagery (Koala), or unexpected scenarios (Bailey Nelson).
Systems Beat One-Off Productions
Australian brands achieving best results—Koala, Temple & Webster, Bailey Nelson—all use systems-based video production. Instead of one expensive “hero” video, they build asset banks that generate dozens of variations from a single production. This delivers 30-40% cost reduction, 3-4x more video content, faster turnaround, and consistent brand identity.
UGC Outperforms Polished Content
The Oodie’s success mirrors industry data: UGC delivers 29% higher conversion rates compared to campaigns without it. UGC-based ads also receive 4x higher click-through rates than traditional branded content. Today’s consumers trust real customers more than professional actors.
Talk to an expert and explore the right approach for your next campaign.
Hidden Costs in Ecommerce Video Production
| Cost Factor | Budget Impact |
|---|---|
| Script revisions post-approval | $500-$2,000+ |
| Music licensing | $100-$5,000+ |
| Platform-specific resizing | $200-$1,000 per video |
| Talent fees (last-minute) | 30-50% premium |
Systems-based production with asset banks eliminates many hidden costs by creating reusable templates that compound in value.
Why Choose Vidico for Your Ecommerce Video Ads
At Vidico, we’ve built our reputation producing high-performing ecommerce video ads for Australian brands like Koala, Temple & Webster, and Bailey Nelson.
“It’s all about taking these complex products and showing them in a way that feels simple and intuitive to the audience. Animation helps us visualize those concepts in a way that live-action can’t always achieve.” – Manas Ojha, Video Strategist, Vidico
Here’s what sets us apart:
Proven Track Record: 1,200+ projects delivered, 1.4 billion views generated, 600+ product launches. We’ve helped TikTok achieve a 400% increase in creative output and Temple & Webster achieve a 335% lift in brand recall.
Systems-Based Approach: Our 10x Approach uses asset banks and reusable templates to deliver 3-4x more video content from single productions—reducing costs by 30-40% for ongoing campaigns.
Full-Funnel Thinking: We don’t just create one video. We build video ecosystems with hero content plus cutdowns optimized for every stage of your marketing funnel.
Transparent Pricing: No hidden costs or surprise fees. Take our VidiFit Quiz for an instant estimate.
FAQs
What’s the best video length for ecommerce product pages?
Product pages perform best with videos between 30 and 90 seconds. On social media, 15-30 seconds captures attention. YouTube can extend to 2-3 minutes for engaged audiences. Get to your value proposition within the first 5 seconds.
How do I create ecommerce video ads that boost sales?
Start with a hook that captures attention immediately. Focus on benefits over features. Use real customers when possible—UGC delivers 29% higher conversion rates than campaigns without it. Test multiple variations and let performance data guide optimization.
What types of ecommerce videos drive the most conversions?
Product demonstrations, unboxing videos, and comparison videos drive the highest conversions. Product demo videos help potential customers see what they’re buying. Customer testimonials build trust that static images can’t match.
Should I use UGC or professional production for my video ads?
Both have their place. UGC-style content performs better on social media and for top-funnel awareness. Professional production works better for brand campaigns. The most effective ecommerce video marketing strategy combines both.
How often should I refresh my ecommerce video content?
Top-performing brands refresh video content every 4-6 weeks to combat creative fatigue. With asset bank methodology, you can create multiple variations from single productions—enough to test and refresh regularly.
What’s the difference between traditional agencies and systems-based production?
Traditional agencies charge $5,000-$15,000 per video for one-off assets. Systems-based production creates reusable templates and asset banks that reduce costs by 30-40% while delivering 3-4x more content.
Final Thoughts
The best ecommerce video ad examples share one thing: they understand that video isn’t just content—it’s a conversion system. Random video production burns the budget. Strategic, systems-based production compounds value over time.
Ready to transform your ecommerce video strategy?
Book a Free Strategy Session to discover how our asset-bank methodology can help your brand produce video content that converts—at scale.
References:
- https://www.bazaarvoice.com/blog/user-generated-content-statistics-to-know/
- https://www.inc.com/magazine/201507/diana-ransom/how-youtube-crashed-our-website.html
- https://vidico.com/case-studies/koala-never-uncomfortable/
- https://vidico.com/case-studies/bailey-nelson-youtube-campaign/
