Brand personality is key.
Bailey Nelson is on a mission to bring joy to eye care by keeping quality high and prices low so their customers can turn a prescription into a celebration.
They wanted to get on Australian people’s radar and really had recall — playing safe wasn’t an option. The competition is strong and is hard to differentiate so the real opportunity laid in creating a really strong brand story that showed Bailey Nelson’s unique personality.
Our social media video production team developed a straightforward concept with a mix of elements: a nice tension point to kick-off and capture attention, funny examples of the BN product in use to show their place in the customer’s life and a good way to sledge competitors.