Starting a new business is thrilling, yet articulating exactly what you do can pose a significant challenge. This is where the power of a well-crafted explainer video comes into play, making a substantial difference.
Explainer videos are succinct yet potent tools that demonstrate how your offerings solve common problems, such as capturing attention swiftly and simplifying complex ideas for easy understanding.
At Vidico, we’ve curated a selection of some of the best explainer videos tailored for startups. These examples will not only inspire you but also show how integral these videos can be to enhancing your overall marketing strategy.
Content
Top 10 Explainer Videos & Examples for Startups
1. Vidico x Apiax
Average Pricing: Starts at $5000
Quick Description: Apiax’s explainer video transforms the often complex realm of regulatory compliance into an engaging, easy-to-understand visual narrative.
It is one of the best startup explainer videos, effectively showcasing Apiax as a RegTech solution that simplifies compliance for businesses of any size and sector.
Through crisp 2D animations created in Illustrator and Adobe AfterEffects and hand-drawn storyboards, the video not only educates but also aligns with Apiax’s brand voice and vision.
What Makes It Stand Out:
- Uses hand-drawn storyboards for a unique, personalized touch
- Serves as both an educational tool and a call to action for stakeholders
- Enhances viewer understanding of Apiax’s values and vision through visual storytelling
2. Klarna
Quick Description: This animated explainer video created for Klarna by Nord Nord stands out as a vibrant, compelling piece that effectively demystifies the complexities of e-commerce solutions.
It captivates audiences with immersive animations and a dynamic color palette that maintains engagement from start to finish, presenting Klarna’s services in an accessible and appealing manner.
What Makes It Stand Out:
- A punchy, vibrant color palette enhances the visual appeal.
- Effortlessly explains complex e-commerce solutions.
- Keeps viewers engaged from beginning to end
3. Trendy Butler
Quick Description: Trendy Butler’s explainer video sets a high standard for fashion startups. It blends creativity with clarity to showcase its collection in a visually stunning 2D animation.
The video’s sleek design and the brand’s color scheme exude sophistication, complemented by a witty script that entertains while maintaining reputation and informing.
What Makes It Stand Out:
- The witty script adds humor and keeps viewers engaged
- Balances creativity with clear communication of the startup’s concept
- Demonstrates effective engagement strategies and storytelling techniques
4. Shopify
Quick Description: Alex Mapar’s animated explainer video for Shopify is a standout example of effectively presenting a leading e-commerce platform.
The best startup explainer video simplifies Shopify’s complex functionalities with elegant B2B storytelling, combining striking motion graphics and vibrant colors to bring engaging content to life.
The great animated startup video makes learning about Shopify’s capabilities an enjoyable experience, proving that educational content can be both fun and impactful. This approach educates potential customers and boosts brand recall and retention.
What Makes It Stand Out:
- Vibrant motion graphics that captivate and engage viewers
- Punchy colors that add energy and enhance viewer retention
- Successfully balances educational content with entertainment
5. Speedify
Quick Description: Speedify’s explainer video reshapes expectations with its minimalist yet powerful approach to storytelling.
The best startup explainer video adopts a bold black-and-white aesthetic interspersed with bursts of color, using clean lines and dynamic dots to draw the viewer’s attention.
It was an interesting startup explainer video with a precise narrative and seamless animation. Its minimalist design conveys a complex success story in a memorable and impactful way.
What Makes It Stand Out:
- Clean lines and dynamic dots enhance visual engagement
- Engaging questions that foster viewer interaction
- Narrative precision ensures impactful communication
6. Reddit Mobile App
Quick Description: IV’s animated video for Reddit stands out as a profound example of connecting emotionally with an audience while promoting a mobile app.
This animated startup explainer video captures the essence of Reddit through simple yet elegant color schemes that make each and every element of the video pop.
What Makes It Stand Out:
- Emotionally resonant, creating a strong viewer connection
- Simple, elegant colors that enhance visual appeal
- Effectively highlights key features of the Reddit app
7. Fernwood Fitness
Quick Description: Fernwood Fitness’s best startup explainer video transcends traditional marketing by striking a deep emotional connection with its viewers.
It’s visually stunning and perfectly aligned with the aspirations and challenges of its target audience—women seeking effective fitness solutions.
The best startup explainer video masterfully blends aesthetic appeal with a message of hope and empowerment, presenting Fernwood Fitness as a beacon of support and motivation.
By understanding and addressing the specific needs of its viewers, this explainer video serves as a prime example of user-centric design in action.
What Makes It Stand Out:
- Empowers viewers with a message of hope and empowerment
- Easily adaptable for various marketing channels to maximize ROI
- Human connection is evident, regardless of the use of advanced technologies like AI
8. Gobble
Quick Description: The animated startup explainer video crafted by XPLAI for the meal kit startup called Gobble stands out as a remarkable example of how to showcase a brand’s personality in B2B marketing.
By staying true to Gobble’s brand colors, the captivating visuals provide a unique and personal touch that helps forge a stronger emotional connection with target potential customers.
What Makes It Stand Out:
- Excels in making meal kit offerings exciting and engaging
- Builds a strong emotional bond with viewers
- Effectively showcases the brand’s unique personality
9. Flow
Quick Description: FLOW’s explainer video is a testament to the power of simplicity in storytelling, a perfect example of reflecting the brand’s commitment to purity and environmental responsibility.
This animated startup video features a charming water droplet character as the protagonist, instantly engaging the audience with its sweet and soothing demeanor.
Without relying on complex narratives or flashy animations, FLOW’s video effectively communicates the core message: “good water, good for you and the Earth,”.
What Makes It Stand Out:
- Employs a minimalist, soothing aesthetic that mirrors the product’s purity
- Features a charming water droplet character, enhancing emotional engagement
- Fosters strong brand recognition with memorable visuals
10. Collaboration Squared
Quick Description: Yum Yum Videos has crafted an exceptional animated startup explainer video for Collaboration Squared, setting a high bar for corporate communication.
The animated explainer video uses engaging visuals and clever character animations to present Collaboration Squared’s offerings in an informative and incredibly engaging way.
The video’s addition of punchy colors and a compelling voiceover further elevates it, making it a standout example of how to use media effectively in corporate settings.
What Makes It Stand Out:
- Utilizes stunning visuals, smooth transitions, and character animations
- Enhances emotional connection with redefined storytelling
- Punchy colors and amazing voiceover amplify viewer appeal
What’s an Explainer Video for Startups?
An explainer video for startups [1] is concise, typically 1-3 minutes long, and briefly introduces a startup’s product or service.
Designed to capture the attention of potential and existing customers, investors, or partners, these startup explainer videos clarify the startup’s value proposition through compelling visuals, animations, and straightforward narration.
These marketing videos [2] quickly and effectively communicate to the target audience how the startup’s offerings solve specific problems or improve situations.
How Does It Work?
Explainer videos for startups begin by identifying a common problem the target audience faces, quickly establishing relevance for an irresistible first impression.
The explainer video then introduces the startup’s product or service as the solution, highlighting its key features and benefits. Visuals and voiceover work together to demonstrate how the product solves the problem and investor pitches.
The best startup videos make the concept easy to understand and help viewers visualize the solution’s impact on their own lives.
Benefits of A Startup Explainer Video
- Explainer videos quickly convey a startup’s value proposition, distilling complex ideas into simple messages that customers and investors can easily understand.
- Startup videos can increase engagement by capturing attention with dynamic visuals and compelling storytelling, keeping viewers interested and informed.
- Videos enhance brand awareness and identity by showcasing the startup’s personality and brand values through tailored visuals and narration.
- A startup’s explainer video can boost conversion rates by effectively communicating benefits and prompting viewers to take action, such as signing up or purchasing.
- Startup explainer videos facilitate shareability across digital platforms, expanding reach and potentially going viral, which can significantly increase visibility.
- Startup explainer videos save time and resources in marketing efforts by providing a reusable asset that succinctly explains the startup’s mission and services.
- Additionally, startup explainer videos improve SEO by increasing website time and providing content likely to attract backlinks and social shares.
FAQs
How much does a 1-minute startup explainer video cost?
Generally, prices for a one-minute startup explainer can range from as low as $5,000 for basic animations to over $20,000 or more for high-end productions and live-action explainer videos.
The cost of startup explainer videos can vary significantly based on several factors, including the animation’s complexity, the production’s quality, the geographical location, and the production company’s reputation.
Are startup explainer videos still effective?
Yes, startup explainer videos are still highly effective. They serve as a powerful tool for conveying a startup’s value proposition succinctly and engagingly [3].
Startup videos can increase understanding of a product or service, boost conversion rates, and enhance brand awareness [4].
Key Takeaways
Explainer videos for startups stand out as invaluable tools for capturing attention, conveying complex information succinctly, and enhancing brand recognition.
The product explainer video examples above-blended creativity with clarity, ensuring that a startup’s message is heard, understood, and remembered.
Live-action or animated videos are essential for startups looking to impact a crowded marketplace significantly.
As we’ve seen, the right explainer video can transform how potential customers and investors view a startup, propelling it toward success in the digital age.
Ready to bring your startup’s story to life? Use our VidiFit Quiz for a free estimate on our complete package, or contact us today to create an explainer video that makes your brand stand out!
References:
- https://www.investopedia.com/terms/s/startup.asp
- https://www.forbes.com/sites/forbesagencycouncil/2024/03/07/understanding-the-power-of-video-for-marketing/
- https://online.hbs.edu/blog/post/creating-a-value-proposition
- https://www.shopify.com/blog/social-media-video-marketing
