Let’s say you have a new, innovative startup. Now, you want to get people excited about what you can offer. A good brand name and an aesthetically appealing design are necessary, but having one of the best startup videos can take your business to the next level.
- An explainer video will help break down what your business is about and everything you do for your new audience.
- A brand video will help you share your brand mission and beliefs to win the hearts of your audience or potential customers.
- A demo video will help you show off your product in action and demonstrate how you provide solutions to your audience’s pain in real-life.
- A testimonial video will help you share your happy users’ experience with your audience and easily convert them.
- Crowdfunding videos can impress investors and get funded on your startup business.
- And more.
Startup video will help you make an impression on your target audience, and you can keep them interested from the start. In this article, we’ve gathered up what we think are the best startup videos ever made as well as a few tips for how you might make one for your brand.
First things first, what is a startup video?
A startup video is any video that works to promote a startup company or brand in an authentic and persuasive way.
Why do you need startup videos?
There are many reasons why you might use a startup video, and all of them are about growing your business and winning customers. Here are the main reasons your startup business needs videos.
Increasing brand awareness and facilitating customer acquisition
Videos are the best way to get the word out about your new business and pick up leads in the process. Cisco observed in 2017 that video content accounted for 69% of internet traffic, and as of 2021, video viewing accounted for 80% of all internet traffic, and today it’s 82%. The underlying message is clear: the traffic your startup needs to grow is in video content.
Video content also performs better on Google. A study conducted by Forrester has revealed that the mere presence of video on a web page makes it 50 times more likely to appear on the first page of Google. Meaning that you can gain visitors from the SERP and easily turn them into leads and customers. That’s why you need to use videos to create strong feelings about what your startup is and what your product or service can do for your potential customers.
Also, as you share your video on video sharing platforms like YouTube, Vimeo, etc., it will give you more chances to reach a wider audience. Especially if you leverage social media platforms like TikTok, Instagram, Facebook, and LinkedIn, you can easily increase brand awareness and win more leads for your business.
Boosting conversion rate
Video is the best closer in the digital content league. You can create startup videos to demonstrate your product or service in a way that makes it desirable. In this regard, many software companies publish demo videos for customers who need to know all the product’s features before making an expensive purchase.
Even better, you can use your startup video to elicit emotions from the viewership and instill trust and credibility. This will add a human feel to your marketing strategy, which people will trust more. Viewers can easily relate to your brand and your solution, and you can easily convert them into customers. Interestingly, 79% of people confirm a video has enticed them to buy or download a piece of software.
Facilitating new user onboarding and retention
If you want a consistent customer flow, you will need to embrace creating videos for new users and videos to reinforce the value of your products. This amounts to creating videos to teach users how to use your service as effectively as possible.
Especially for more complex products, you’ll also need to help newcomers navigate. You can do this by creating onboarding videos, “how-to” videos. Not only does a video like this help the customer feel more solid about their recent purchase, but it can also encourage them to buy more from you in the future.
Enforcing a grand culture
Brand culture videos aim to tell a story about the company itself, creating highly emotional or humorous images of the brand and company culture. Naturally, these culture videos are more geared toward employment and recruiting. However, a video like this can make your brand more trusted for employees and customers alike by highlighting your organization’s ethical qualities, lifestyle, benefits, or general philosophy.
The best examples of startup videos
There are a lot of videos we could have pulled into this list, but not all of them out there shine quite like these. These stand out for their outstanding design, compelling imagery and videography, and bold treatment of commonplace subjects. Without further ado, here are the 15 best startup videos.
Opening with a guerilla filmmaking-style intro, this acquisition video for Monday’s project management system does a great job of conveying the high-level information the user needs to know with fast-paced and entertaining visuals. Plus, using physical elements helps ground the software interface with a sense of groundedness, helping the viewer imagine implementing this system in their work life.
This startup video is lively from the first shot. The atmosphere is slightly informal and friendly, making it sympathetic and relatable. By combining live-action, animation, and a bit of screencasting, it shows the practical features of the product and creates a world of associations with the brand.
Note that the strong imagery and colors of the animation primarily convey emotional messages. Similarly, the narrator who speaks directly to the camera creates a unique style, but it only reinforces the way Fugo presents itself.
This conversion demo for Juni is a little more in-depth than your average startup video. At its core, it makes the product desirable by demonstrating what it can do for potential users in great detail. Using animation and screencasting together, this video shows off the natural look and feel of the product while illustrating what also happens behind the scenes.
On the other side of conversion demo videos, you have Yova. The service this company presents (getting bulk pricing on regular-sized stock orders) may seem too good to be true. To prove to potential customers that the offer is legitimate, Yova created this startup explainer video to show how their service is possible behind the scenes.
While there are no images of the actual interface of the program in this video, note the actual point is illustrating the logistics behind the service and the benefit to businesses who use it. Animation simply keeps the idea more universal for businesses with just about any stock needs.
This video by Notion speaks to both potential customers and those who might have already purchased the product. The music and narration work with the images of the interface to make using the product seem fun, easy, and creatively engaging.
They accomplish this by showing exactly how it works in great detail. Some of it may be obvious to users, but the longer the video plays, you might realize some features and benefits you didn’t know about before.
Different created a brand awareness video that is hilarious and engaging from the beginning. With the exciting movement and color scheme, the result is a strong feeling about what the brand can offer to solve some common problems. Again, we see the combination of all three types of videos here.
Notice that the actors speak directly with the narrator about different objections to the product. The narrator then overcomes these common objections with humor and tact. It even goes a step further by representing the people behind the scenes making the product work to establish trust and familiarity.
Not many people want to think about saving money (or how they don’t do it enough). Digit makes the idea feasible with its explainer video. It starts with smooth narration, music, and a simple design that puts you at ease and prepares you to hear the solution to your savings problem. Then, the satisfying texture of the animation makes you feel like you’re already saving money without even starting.
Dollar Shave Club
This startup video is the boldest you will come across in this list. Although its primary purpose was acquisition (and it did raise a lot of money within a brief period), it also demonstrates the brand culture, provides a general explanation of the service and lets people know why they should be using it.
The live-action narrator and other odd elements have enough strength in their uniqueness and humor to carry the video to the end. Notice the complete absence of music throughout the video. When the music comes on, you’re ready to buy immediately.
We classify this as an onboarding and retention video because it attempts to teach existing podcast creators on Spotify about a service that might benefit them. In other words, it is presented as an extension of the platform they are already using.
This one uses animation and screencasting together but in a more straightforward way. It shows the product being used step by step and presents a good feeling about using it. The animation of a broadcast streaming out of the monitor with a nondescript character says that “Whoever you are and whatever you have to say, this product can help you get your message out there.”
Qure’s brand awareness video is subtly brilliant. This piece takes a product that may at first seem creepy or unappealing (a white mask with glowing red features) and makes it into something beautiful and stylish.
The unique music is the real strength here, as it works together with the set design to feel like something right out of an art magazine. It’s so well done that they were able to use an older actress to illustrate the skin benefits of the product as if to say that this product is for all people with skin (so, all people).
This video isn’t the most exciting one out there, but it really does a great job explaining how to use the product. This onboarding video for Basecamp 3 uses screencasting to illustrate how a hypothetical team might use the software.
By showing real-world examples, the video makes the features practical and valuable to a team that might be using it. Note also the way the screencast zooms in on important moments to create engaging movement and zooms back out to reorient the viewer.
In this video, Adidas took some of their actual employees and interviewed them about how they felt working for the company. These real people also take part in the action shots to ground the idea of a motivated team in reality.
It illustrates the company’s mission overall (making sportswear) and likens it to an athletic and energizing feeling of working at the company. Everything in this video is totally in sync, making for an inspiring final product.
Sometimes startup videos can benefit from being a little “meta.” Dissolve is a company that sells stock footage. They decided to present their brand acquisition video as a “generic” one made entirely of stock footage (from their catalog of courses).
It treats a lot of the familiar tropes of video advertising with an all-too-accurate and hilarious commentary on stock footage itself. The effect is hard to describe but surely memorable if you were ever in need of their services.
Combining many of the goals of a startup video, a crowdfunding video requires a special touch. These final two projects were ones we selected for their ability to elicit a response from the viewer in various ways. This first example is from Shebah, which helps women and children have a safe ride-sharing experience.
To promote their next growth stage, the company combined live-action and some screencasting to show the product in action and the people who might use it.
This company also has a moral mission. The interviews conducted throughout the entire piece show off the team behind the project and the ethical implications of growing the product through financial support.
Another great example of crowdfunding is Olly, an emotionally intelligent robot created by Emotech. This video also functions with scenarios and interviews but in 2 distinct parts.
First, the product is presented like an acquisition video or explainer. Olly is shown in the ideal settings where it learns its owner and responds to their emotional needs through AI learning. In this first part, we see what it would be like for Emotech’s vision to be realized in our homes.
In the second part, we unveil the team behind the project and the exciting research being done in robotics and machine learning. The call to raise funds is then associated with real faces and voices for an inspiring effect.
7 best practices to ensure quality startup video production
Making your startup video requires a lot more planning and attention to detail than some other video projects. Here are seven practices you can implement to create the best startup videos and ensure a seamless video production process.
All of the best startup videos from this list had one thing in common: a great approach to storytelling. Especially for acquisition and brand culture, storytelling and narrative elements make your videos memorable to your audience.
You can accomplish this with some literal narration in voiceover, but most of your storytelling needs to be visual and auditory. You don’t have much time to narrate a three-act plot in a short production. The best stories of this kind will be absorbed almost unconsciously. Stick to easily-digestible and impactful emotional experiences.
Make it fun and keep it short
Fun videos always make a solid impression on the audience. Your unique approach to keeping your video fun will also make your video exciting and different from the average hodgepodge on the internet.
Also, long videos will always bore your viewers out of the video. You want to keep it short and make sure to watch it to finish. Generally, you should strive to keep your video between 30 seconds and 3 minutes long, 5 minutes at most. Videos over that length range tend to be too long for their purpose.
Now that doesn’t mean shoving a 10-minute presentation into a 3- or 5-minute clip. The depth of the content should fit the length of the video. If you have more than one topic you’d like to cover for your product, it’s best to make a short series of videos for each idea.
Make it stand out from the crowd
Startup videos are usually rewarded for being different. While you don’t want to create an offensive or unattractive piece, you want your video to stand out. The best way to do this is to be bold and unique in how you tackle the subject of the video.
Approach complex topics with humor and creativity. This way, breaking the norms will also give your audience something interesting to talk about with friends and share on social media.
Choose the video style with your audience in mind (always do)
Startup videos allow for various styles, and you have room to be creative. To start, your audience will expect a pleasing aesthetic and a good-quality production. That said, you will likely be creating your video in live-action or animation.
While live-action can be more expensive and complex to execute, audiences often favor this kind of production for its tangibility. If you have the resources for it, hiring actors and cinematographers can go a long way.
However, animation can illustrate certain complex ideas in ways that live-action productions simply can’t. If you have limited resources, you can also create some intense visuals that don’t cost money.
If you’re selling software, you should also consider screencasting your onboarding/demo videos for new users. In some demo videos, you can also integrate animation, live-action, and screencasts for a combined effect.
Know the importance of having a voiceover narration
Voiceover narration does well for videos because audiences can simultaneously take in both an auditory and visual message. If you prefer, you can have actors speak to the audience directly. However, doing this does create a certain deadpan style. Just be sure it fits with the goals of the project.
No matter the variation, it’s best to keep startup videos simple. While it may seem like you’re giving the audience more to chew on, too much auditory or visual information won’t be absorbed. It can also disengage your audience.
Understand the video production process
Your startup video project will also require a lot of planning. Before shooting, it’s best to have a detailed plan for all different aspects of the production. In full scope, you’ll need to layout a storyboard, a script, a list of specific shots, images and camera movements, lighting diagrams, music tracks, voiceovers, schedules for shooting, editing, and more.
Spend time creating a structure for your project, aligning goals for production and the effect the video will have on sales, retention, brand loyalty, etc. It will require a lot of work, but a solid plan will make the shooting and editing process much smoother. It will also reward you with a better product in the end.
Also, while you can make your own startup video with some good equipment, it’s best to hire a professional. In any case, a project like this is bound to require a large team of people to execute. To create the best video for your target audience, keep your goals for the promotion in mind.
Know the cost of a startup video production
Some video projects don’t require a large budget to execute. While it’s important to invest in good video production regardless of the goal, some projects like training videos can be done well with only a few resources.
A startup video is different. No matter how simple your idea is, you mustn’t sacrifice the quality for its price. After all, there’s money to be made from these. Keep in mind that you are competing for attention with a fleet of other high-budget promotional videos all over the internet. Your potential leads won’t hate you for having a low-quality production. They just won’t watch it.
To make a project that rivals the quality of the videos in this article, you’ll need to spend a good amount of money on music, voiceovers, actors, and audio/video equipment. You might even need to hire a creative agency to help you realize your vision and edit the piece to perfection. Count on at least A$1400 for a video made from scratch.
Video projects for your startup are essential to gaining leads and retaining existing customers. Some of the best examples we’ve seen in this article push the boundaries of what we are used to seeing with videos aimed at conversion. In the end, we thank them for it with plenty of shares.
With the right equipment and a great team, you can create a real work of art that is both fun to watch and creates interest for your business. While you might already know the message you want to put across to your audience, you might not know how to put it all together yourself, or you might not have the right team and equipment available.
That’s where we come in. At Vidico, we prioritize the highest quality videos (both live-action and animation) that tell the story of your unique brand. We’ve helped startups like Koala, Uber, AirWallex, Square, and others create engaging explainer videos with accurate results.
Looking for the best startup videos around? We’re ready to create a video for your startup, too. See how we can help you tell your story by getting your free script and video concept today.