Advertising can help break down barriers that keep people from getting the care they need. It’s all about making people feel comfortable and confident in choosing their healthcare team.
From heartwarming narratives to innovative approaches, these are some of the best healthcare advertising videos, a testament to the power of storytelling in promoting wellness and driving positive change.
Content
Top 20 Inspiring Healthcare Marketing Campaigns
1. CareRev
Average Pricing: Starts at $5000
Quick Description: This video introduces CareRev, an app connecting medical professionals with shifts at local facilities. It highlights the app’s flexibility, control, and convenience, emphasizing the ability to choose when and where to work. A testimonial-style narrative portrays the app as a solution to burnout and a means to regain work-life balance in the healthcare industry.
What Makes It Stand Out:
- Empowers medical professionals with control over their schedules
- Provides flexibility and work-life balance in a demanding industry
- Focuses on the app’s ability to support healthcare workers’ passion for patient care
Are you interested in creating compelling healthcare advertising videos? Take our VidiFit Quiz now to receive a free estimate and take your healthcare marketing to the next level [1].
2. Celo Health
Average Pricing: Starts at $5000
Quick Description: This video introduces Celo, a secure communication and collaboration platform for healthcare companies. The digital marketing video emphasizes one-to-one messaging, group chat, photo and video sharing, and patient-centric cases to keep care teams updated on patient progress. The video highlights Celo’s compliance, security measures, and ease of use, positioning it as an essential tool for healthcare providers to streamline communication and collaboration.
What Makes It Stand Out:
- Stresses the importance of compliance and security in healthcare communication
- Showcases the versatility and configurability of the platform for various healthcare roles and settings
- Invites viewers to sign up and use Celo for free, promoting accessibility and ease of adoption.
3. CirrusMD
Average Pricing: Starts at $5000
Quick Description: This digital marketing video introduces CirrusMD, a virtual care company revolutionizing medical management access by offering text-first care with real doctors, not bots. It emphasizes the platform’s simplicity, privacy, and convenience, highlighting its immediate connection to trusted healthcare professionals. Through patient testimonials and a user-friendly interface, the video showcases CirrusMD as a reliable and accessible solution for obtaining timely medical guidance and care.
What Makes It Stand Out:
- Patient-Centric Focus
- Unique Approach
- Engaging visuals and compelling narrative
4. OneMedical
Quick Description: This healthcare advertising video from One Medical taps into the collective experience of the pandemic, emphasizing its profound impact on viewers’ lives. By acknowledging the changes brought about by the pandemic, the ad campaign evokes an emotional response and establishes a strong connection with the audience. Through thought-provoking questions, it prompts viewers to reflect on their post-pandemic aspirations, positioning One Medical as a supportive partner in their journey toward a better future.
What Makes It Stand Out:
- Embraces the collective experience of the pandemic to connect with viewers emotionally.
- Prompts reflection on post-pandemic aspirations, engaging viewers on a deeper level.
- Positions One Medical as a supportive partner in viewers’ journey towards a better future, fostering trust and loyalty.
5. OhioHealth
Quick Description: OhioHealth’s Keep Making Plans healthcare campaign offers a refreshing perspective on promoting cancer care with optimism. Rather than focusing solely on technology or rankings, the marketing campaign highlights the resilience and determination of patients to continue making plans despite their cancer diagnosis.
What Makes It Stand Out:
- Shifts focus from technology and rankings to patient resilience.
- Encourages optimism by emphasizing the importance of continuing to make plans despite breast cancer
- Offers a unique marketing approach to promoting cancer care, especially during breast cancer awareness month
6. Sanford Health for Healthcare Professionals
Quick Description: This healthcare explainer video offers a full tour of Sanford’s new Cancer Center, showcasing its state-of-the-art facilities and services. While doctors provide insights into the center’s benefits, the main focus is on visual imagery, allowing viewers to understand what to expect on their treatment journey.
What Makes It Stand Out:
- Provides a full tour of the new center, allowing viewers to explore the facilities visually.
- It focuses on visual imagery to give viewers a comprehensive picture of the center’s services.
- Incorporates insights from doctors to enhance credibility and trust in the facility.
7. SickKids
Quick Description: With digital marketing, SickKids embarked on a mission to unite Toronto’s diverse neighborhoods to support their cause for a new hospital. They utilized larger-than-life murals of patients rallying their loved ones and a digital platform, fundthefight.ca, where donors’ flags were proudly planted on a virtual city map.
What Makes It Stand Out:
- Harnesses the power of community by rallying every neighborhood in Toronto to support the cause.
- Utilizes impactful street murals to engage and inspire passersby visually.
- Incorporates a digital platform to involve donors in fundraising and showcase their support on a virtual map.
8. Dallas Children’s Health
Quick Description: Children’s Health Dallas creatively utilized Bonnie Tyler’s iconic song “Total Eclipse of the Heart” as the soundtrack for their ad, “Incredible. Together. Anthem,” which showcases the hospital’s mission to support sick children. The unexpected pairing of a classic rock anthem with heartfelt visuals captures viewers’ attention and conveys the right message to the target audience on social media platforms and search engines.
What Makes It Stand Out:
- Classic rock song with a children’s hospital ad creates a memorable and emotionally impactful patient experience.
- Demonstrates the power of unconventional choices in advertising
- Highlights the hospital’s mission and community support in a unique and compelling way
9. Montreal Children’s Hospital
Quick Description: The Children’s team aimed to break through the noise in a competitive market for children’s charities and attract donors. Their healthcare campaign centers around a long-form film portraying a spirited and mischievous child whose behavior changes signal illness, highlighting the importance of supporting children’s health.
What Makes It Stand Out:
- Engaging storytelling
- Relatable characters
- Emotional appeal
10. Sutter Health
Quick Description: Sutter Health’s medical ad stands out by featuring staff and real patients who have benefited from organ transplants, adding authenticity and emotional resonance to their message. Sutter Health connects with viewers and pharmaceutical companies by showcasing real-life scenarios alongside caring speeches, fostering trust and lasting relationships.
What Makes It Stand Out:
- Features staff and real patients
- Adds authenticity and emotional resonance
- Connects with viewers on a personal level
11. Baylor Scott & White Health
Quick Description: Baylor Scott & White Health’s advertising takes a refreshing approach by focusing on its commitment to improving people rather than showcasing typical hospital scenes. The commercial highlights a better solution for invasive heart surgery and features Jay, who has recovered and feels much better.
What Makes It Stand Out:
- Differentiates from typical healthcare advertising
- Focuses on making people better for a better life
- Highlights success stories like Jay’s to showcase positive outcomes
12. McKesson
Quick Description: Healthcare ads can effectively promote conferences or seminars while positioning a business as an expert. This example from McKesson advertises its upcoming conference and outlines the benefits attendees will gain. The whiteboard animation style is recommended for delivering detailed information engaging and easy-to-follow manner, preventing the video from feeling like a boring lecture.
What Makes It Stand Out:
- Promotes conferences while showcasing expertise
- Describes future benefits for attendees in health systems
- Utilizes whiteboard animation style for engaging delivery of precise information
13. Great Ormond Street Hospital
Quick Description: Great Ormond Street Hospital Children’s Charity released an animated Christmas marketing campaign depicting patient Mia’s journey home for the festive period. Mia and her sister, Amy, who were treated for the same rare condition years apart, are featured. The animation shows Mia falling asleep in her decorated room at the hospital, then being carried away by the wind and other sleeping children.
What Makes It Stand Out:
- Heartwarming portrayal of patient Mia’s journey home for Christmas
- Features real patients and their stories, adding authenticity and emotional resonance for potential clients with health issues
- Blends animation with real-life footage for a compelling narrative
14. Cigna
Quick Description: Healthcare advertising, particularly through videos, excels at raising awareness about conditions or treatments due to their visual nature and wide reach. Cigna’s non-traditional and humorous approach is an impressive content strategy, increasing visibility on health topics, even for those with a limited marketing budget.
What Makes It Stand Out:
- Utilizes a non-traditional and humorous approach
- Increases visibility on health topics
- Demonstrates effectiveness of video advertising in spreading awareness
15. Cincinnati Children’s Hospital
Quick Description: Cincinnati Children’s new commercial emphasizes its brand purpose of togetherness, reflecting the hospital’s commitment to unification and collaboration. The rebranding includes a new tagline, “Changing the outcome together,” inspired by the hospital’s collaborative spirit. The overlapping colors and shapes in the logo symbolize teamwork while also representing the diverse employee and patient base at Cincinnati Children’s.
What Makes It Stand Out:
- Emphasizes brand purpose of togetherness
- Highlights collaborative spirit through new tagline
- Symbolizes teamwork and diversity through logo design
16. Psych Hub
Quick Description: Healthcare advertising serves as a valuable resource for viewers and the general public by not only spreading awareness but also debunking health myths that can be harmful. Pairing facts with proven statistics and research is essential for credibility in these ads. Emphasizing hard data and numbers that support claims is crucial when creating animated health ads to disprove common myths.
What Makes It Stand Out:
- Provides valuable information to viewers and the public
- Debunks harmful health myths and promotes healthier habits
- Emphasizes credibility through facts, statistics, and research
17. Bupa Health Insurance
Quick Description: Bupa aims to challenge perceptions of normalcy surrounding mental health and normalize seeking support through their medical services. With over 70 years of experience, Bupa has assisted individuals through a wide range of life experiences, emphasizing that whatever’s on your mind, it’s normal to seek support from Bupa.
What Makes It Stand Out:
- Challenges perceptions of normalcy surrounding mental health
- Normalizes seeking support for mental issues in the healthcare industry
- Highlights Bupa’s extensive experience and commitment to supporting individuals through various life experiences
18. Psych2Go
Quick Description: Delivering valuable content to prospective patients about their ailments is essential for positive engagement and brand building, public relations, and authority online. Providing valuable resources and necessary information empowers patients and increases their comfort level with healthcare providers. Animated content is an excellent choice for illustrating experiences with anxiety in a discreet and empathetic manner, reassuring and validating patients about their struggles.
What Makes It Stand Out:
- Provides valuable information to empower prospective patients
- Increases comfort level with healthcare providers
- Uses relatable, animated content to illustrate experiences with empathy and tact
19. GMHBA Health Insurance
Quick Description: GMHBA’s health insurance campaign highlights the value of its services through a 30-second spot featuring families and individuals engaging in healthier activities. Members who undergo health check-ups, exercise, or eat well are rewarded, emphasizing the benefits of proactive health management.
What Makes It Stand Out:
- Highlights the value of GMHBA health insurance
- Features families and individuals engaging in healthier activities
- Rewards members for proactive health management
20. Ria Hygiene Products
Quick Description: Ria, a Czech brand of feminine hygiene products, has been combating feminine taboos with its latest campaign, “Vagina Promises.” The campaign aims to address the lack of familiarity and shame young women often feel towards their genitals. Despite OBGYN visits being covered by insurance in the Czech Republic, nearly half of Czech women do not attend. “Vagina Promises” encourages acceptance and self-care among young women, advocating for love and better care of their bodies.
What Makes It Stand Out:
- Challenges feminine taboos
- Addresses lack of familiarity and shame toward genitals
- Promotes acceptance and self-care among young women
What is Healthcare Advertising?
Healthcare advertising refers to the marketing and promoting healthcare products, services, facilities, or initiatives to target audiences. It encompasses various strategies and channels to raise awareness, educate, and persuade individuals about healthcare-related topics, including print, digital, television, radio, and online platforms [2].
Healthcare advertising attracts new patients, clients, or consumers to healthcare providers, organizations, or products, ultimately influencing healthcare behavior, choices, and perceptions.
Discover the possibilities for your healthcare brand. Use our VidiFit Quiz to receive a free estimate on our video advertising services and start effectively reaching your audience.
How Do You Advertise A Medical Product or Brand?
Humanize the experience: Effective healthcare marketing campaigns tell authentic patient stories to evoke empathy and prompt action.
Utilize digital platforms: Engage a wider audience through websites, social media platforms [3], and blogs, fostering interaction and community.
Emphasize community and support: Healthcare content marketing and sales collateral build networks for many patients, caregivers, and professionals to strengthen connections and empower individuals.
Promote awareness and education: Educate the public, dispel misconceptions, and advocate for early prevention to improve health outcomes using social media.
Incorporate engagement: Include interactive elements like contests or challenges to resonate with the audience and encourage participation.
Measure and adapt: Track campaign metrics to assess effectiveness and search engine optimization strategies to meet audience needs better.
Effective Tips & Strategies Healthcare Providers Can Use
- Understand the demographics, preferences, and needs of your target audience.
- Provide valuable and informative content about health-related topics.
- Utilize social media, websites, and email campaigns for broader reach.
- Share authentic testimonials to build trust and credibility.
- Incorporate compelling images and videos as part of the content marketing strategy.
- Highlight accessibility and online services like appointment booking.
- Encourage early detection and disease prevention practices.
- Provide incentives to attract and retain patients.
- Ensure adherence to healthcare regulations and guidelines.
- Track campaign performance, search engine optimization, and content marketing goals to make data-driven decisions.
Benefits of Healthcare Marketing on Healthcare Organizations
- Increased Patient Engagement: Healthcare marketing helps organizations engage with patients more effectively, improving communication and public relations.
- Enhanced Brand Awareness: Marketing efforts raise awareness of organizations, their services, and specialties, making them more recognizable to potential customers on social media [4].
- Expanded Reach: A healthcare organization can reach a wider audience through various healthcare marketing channels, attracting new patients and increasing their qualified leads and market share.
- Competitive Advantage: Effective healthcare marketing strategies differentiate one healthcare organization from competitors, showcasing its unique offerings or a recent medical device on social media and other platforms.
- Better Patient Outcomes: Healthcare marketing contributes to better patient outcomes and overall wellness by promoting preventive care and encouraging healthy behaviors.
- Increased Revenue: Successful healthcare marketing campaigns drive patient acquisition and retention, ultimately increasing revenue for healthcare organizations.
- Adaptation to Digital Trends: Embracing digital marketing and other digital strategies allows healthcare organizations to stay relevant in today’s digital age, reaching patients where they are most active online.
Why Work With Vidico
Proven Track Record
With a proven track record of success and satisfied clients, you can trust Vidico to deliver exceptional results for your healthcare marketing needs.
High-Quality Video Production
Vidico specializes in producing high-quality videos that captivate audiences and effectively convey the message of a healthcare provider.
Experienced Video & Marketing Team
Our marketing team consists of experienced video production professionals, ensuring that your social media project is in good hands from start to finish.
Transparent Pricing
At Vidico, we believe in transparent pricing. We provide clear and upfront pricing options so you know exactly what to expect without any hidden costs or surprises. You can use our VidiFit Quiz for free and upfront estimates.
FAQs
How do you advertise healthcare services?
Advertising medical services involves leveraging various channels such as social media, traditional media, and targeted healthcare marketing campaigns to reach and engage with potential patients.
A PR agency can create compelling messaging, showcase expertise, and highlight unique offerings to attract and retain patients.
Why is advertising important in healthcare?
Advertising plays a crucial role in the medical field by raising awareness about available services and medical devices, promoting preventive care, and educating patients about health-related issues.
A PR Agency and its marketing campaigns help healthcare organizations differentiate themselves, build trust, and foster strong relationships with patients, ultimately leading to improved patient outcomes and overall wellness.
Key Takeaways
A well-executed healthcare advertising and marketing strategy can improve patient outcomes, increase brand recognition, and create a healthier, more informed community.
Healthcare advertising is crucial in raising awareness, promoting preventive care, and fostering strong patient relationships. It leverages various healthcare marketing channels, crafts compelling messaging, and showcases expertise.
Take the first step towards impactful healthcare advertising. Use our VidiFit Quiz for a complimentary estimate on our video services.”
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
- https://www.investopedia.com/terms/s/social-media.asp
- https://www.adobe.com/express/learn/blog/top-social-media-sites
