Video Content

10 Best Healthcare Explainer Videos & Examples (2024)

Laura Chaves
April 27, 2024

The State of Video in 2024

Explainer videos help you understand medical information clearly and easily. Without them, you might miss crucial information, leading to unnecessary worry or even incorrect health decisions.

Here are some of the best healthcare explainer videos that successfully made their mark in the industry. They provide clarity, save time by offering quick access to valuable information, and enhance your engagement with healthcare topics.

Content

    Top 10 Effective Product Video Examples

    1. Vidico x Nodal

    Average Pricing: Starts at $5000

    Quick Description: Experience the revolution in surrogacy with Nodal’s groundbreaking technology, connecting intended parents with vetted surrogates swiftly and efficiently.

    This animated video, created by Vidico, unveils how Nodal is reshaping the surrogacy journey, offering clarity, control, and support every step of the way.

    What Makes It Stand Out:

    • Impressive animation that brings the surrogacy journey to life
    • Seamless storytelling that captivates and informs
    • Visually appealing design that keeps the crowd hooked from start to finish
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    2. Vidico x CC Medical

    Average Pricing: Starts at $5000

    Quick Description: The video effectively showcased CC Medical’s unique and modern approach to healthcare staffing, capturing the attention of healthcare staff candidates and distinguishing it from competitors.

    With a healthcare explainer video, Vidico successfully helped CC Medical stand out, offering innovative approaches and personalized assistance to help healthcare staff candidates thrive in their careers.

    What Makes It Stand Out:

    • Unique and modern approach to healthcare recruitment
    • Clear and concise messaging tailored to healthcare staff candidates
    • Impressive story to demonstrate the business goals

    3. The Side Effects of Vaccine

    Quick Description: This video stands out as a premier healthcare explainer video because it is recognized for its clarity and accessibility.

    It effectively addresses common misconceptions surrounding vaccination and comprehensively analyzes its risks by providing visualized explanations and candid insights.

    What Makes It Stand Out:

    • Clarity and accessibility
    • Visualized explanations
    • Statistics adds credibility and depth to the discussion

    4. MedPower

    Quick Description: Discover how MedPower revolutionizes healthcare training with its innovative platform through this impressive explainer video.

    Using character animation and the ‘MedPower’ machine analogy, it simplifies complex training materials into easy-to-understand video courses. While the depiction may not be literal, it effectively communicates the platform’s capabilities.

    What Makes It Stand Out:

    • Creative use of character animation and analogy to simplify complicated technology
    • Remarkable storytelling
    • Highlights the importance of animation in effectively conveying the narrative

    5. Breast Cancer Now

    Quick Description: Utilizing the technique of breaking the fourth wall, the video directly addresses viewers, creating a powerful connection. By depicting relatable scenarios, it provides a raw and authentic portrayal of the thoughts and feelings experienced by individuals affected by breast cancer.

    Through its honest depiction, the video sheds light on the emotional challenges of treatment, emphasizing the importance of empathy and understanding in supporting those on their breast cancer journey.

    What Makes It Stand Out:

    • Used relatable scenarios that resonate with breast cancer patients
    • Offers a raw and honest portrayal of the emotional challenges faced during treatment
    • Highlights the importance of empathy and understanding

    6. Apollo Healthcare Explainer Video

    Quick Description: The animated video introduces the Apollo Maturity Program by the Biotech Quality Group (BQG) and highlights its role in helping organizations overcome challenges in public health and life sciences.

    It outlines how the program offers a comprehensive suite of services for quality practices, compliance, and performance improvement delivered by a team of experts through personalized support and data analysis.

    What Makes It Stand Out:

    • Emphasis on addressing challenges in public health
    • Personalized support and analysis by a team of experts
    • Provision of a detailed roadmap for remediation and long-term maturity

    7. Lifekey

    Quick Description: The animated video for Lifekey wearables simplifies complex technology by utilizing bright and smooth visuals, making the content more digestible and clear for potential clients.

    It showcases real-life cases where the product proves useful, effectively targeting potential customers by demonstrating its practical advantages simply and convincingly.

    What Makes It Stand Out:

    • Utilizes bright and smooth visuals to simplify complex technology
    • Demonstrates practical advantages through real-life cases
    • Effectively targets customers by making the content simple and convincing

    8. QardioMD

    Quick Description: The QardioMD explainer video addresses the challenge faced by doctors spending excessive time on unnecessary visits and routine check-ups.

    It introduces QardioMD as a simple yet powerful tool that allows patients to remotely monitor their health data, saving time and cost for patients and doctors.

    The video effectively showcases how QardioMD streamlines workflows and enhances patient care through its user-friendly dashboard and clinically-approved devices.

    What Makes It Stand Out:

    • Addresses a common challenge faced by healthcare professionals
    • Clear and simple presentation of the product’s benefits and features
    • Impressive animation and clear voiceover

    9. Med Mart App

    Quick Description: The Med Mart app’s explainer video is a valuable resource for individuals seeking cosmetic procedures. It showcases its functionality and promotes itself as a trusted guide in the decision-making process.

    The animated explainer video demonstrates how the app can be used to search for doctors, offering a practical explanation and fostering appreciation from its target audience.

    What Makes It Stand Out:

    • Engages audiences emotionally
    • Combines practical demonstration with promotional elements
    • Demonstrates how explainer videos can serve as tools to connect with and garner appreciation from the target audience

    10. WHO

    Quick Description: The World Health Organization’s [1] video, “I Had a Black Dog, His Name Was Depression,” released for World Mental Health Day in 2012, has garnered nearly 11 million views.

    Based on the book of the same title by Matthew Johnstone, it creatively visualizes depression as a “black dog,” a metaphor popularized by Winston Churchill.

    The classic animated explainer video style and avoidance of medical jargon make the video accessible and relatable to the audience.

    What Makes It Stand Out:

    • Utilizes visualization of depression as a “black dog” to convey the message effectively
    • Based on a popular metaphor, making it relatable to a wide audience
    • Classic illustration style enhances understanding and accessibility, avoiding the use of complex medical terminology

    What’s a Healthcare & Medical Explainer Video?

    A healthcare and medical explainer video is a visual tool for explaining complex medical concepts, procedures, products, or services in a simple and engaging manner [2].

    These videos typically utilize animation, graphics, and narration to convey information effectively to audiences, such as patients, healthcare professionals, or stakeholders in the healthcare industry.

    Healthcare explainer videos can cover various topics, including explaining medical conditions, demonstrating how medical devices or treatments work, promoting healthcare services or facilities, or educating patients about preventive care [3].

    The primary goal of these videos is to enhance understanding, engagement, and communication in the healthcare sector.

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    What are the Benefits?

    • Enhanced Understanding: Explainer videos simplify complex medical concepts, making them easier for audiences to comprehend, whether they are patients, healthcare professionals, or healthcare companies.
    • Increased Engagement: Visual content is engaging and holds the audience’s attention better than text alone, leading to higher information retention and increased viewer engagement.
    • Clear Communication: Explainer videos effectively communicate important medical information, procedures, or business services in a clear and concise manner by using visual aids, animations, and narration.
    • Accessibility: Explainer videos can be accessed online or via various digital platforms, making them accessible to a wide audience regardless of location or device.
    • Patient Education: Healthcare explainer videos empower patients by providing valuable information about their health, medical conditions, treatments, and preventive care measures.
    • Healthcare Marketing and Promotion: Healthcare organizations can use explainer videos to promote their services, business facilities, or medical products, effectively reaching and educating their target audience.
    • Time and Cost Efficiency: Explainer videos can streamline communication and education processes, saving time and resources compared to traditional in-person consultations or printed materials.

    Why Work With Vidico

    Creative Expertise

    Vidico boasts a team of creative experts skilled in producing high-quality video content tailored to the needs and goals of your healthcare business around the world.

    We can help you create a simple marketing video to resonate with the target audiences.

    Professional Production

    With Vidico, you can expect professional production standards, including top-notch cinematography, animation, and editing, resulting in visually stunning and engaging live-action and animated videos.

    Proven Track Record

    With a proven track record of success, Vidico has helped numerous medical institutions increase brand awareness and achieve their video marketing goals, making us a trusted partner in the marketing industry.

    Transparent Pricing

    With our VidiFit Quiz, you can make informed decisions and ensure no hidden fees and complicated processes as we create your marketing video. Using our app, you can get free and clear pricing for your healthcare explainer videos.

    FAQs

    How long should a healthcare explainer video typically be?

    Shorter videos, ranging from 1 to 3 minutes, tend to most effectively hold the crowd’s interest while delivering concise and impactful information.

    However, you can create longer videos for more intricate subjects, up to 5 minutes, provided it maintains engagement through a compelling story and visual.

    Which animation styles are most effective for healthcare explainer videos?

    Styles such as motion graphics and 2D animation are commonly created and used due to their versatility. They allow for the visualization of complex healthcare concepts in a visually engaging manner.

    Additionally, character animation can help humanize the content and create relatable narratives, enhancing viewer comprehension and retention.

    How often should healthcare explainer videos be updated?

    As a general guideline, it is recommended to review all aspects and update healthcare explainer videos annually or as needed to ensure the accuracy and relevance of your marketing video.

    However, more frequent updates may be necessary to maintain effectiveness and credibility in rapidly evolving fields or for time-sensitive information.

    Let’s Get Started

    Healthcare explainer videos serve as invaluable tools for effectively communicating complex healthcare concepts, procedures, and services to patients, healthcare professionals [4], and stakeholders around the world.

    These videos enhance understanding, engagement, and communication within the healthcare industry by leveraging engaging visuals, clear narration, and informative content.

    To harness the power of healthcare explainer videos for your organization, take our VidiFit Quiz for a free estimate.

    Our team is dedicated to providing customized solutions tailored to your needs, ensuring your message is effectively conveyed to your target audience.

    References:

    1. https://www.who.int/
    2. https://health.gov/healthypeople/objectives-and-data/browse-objectives/health-care
    3. https://www.cdc.gov/coronavirus/2019-ncov/need-extra-precautions/people-with-medical-conditions.html
    4. https://www.ncbi.nlm.nih.gov/books/NBK298950/
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