Video Content

11 Best Recruitment Videos To Attract Candidates (2024)

Michael Pirone
March 29, 2022

Recruitment is a demanding process, requiring time, effort, and resources. However, there is a solution that can streamline your hiring efforts while captivating top talent—recruitment videos. A video offers an efficient way to attract the right candidates and showcase the company culture.

In this article, we will explore the significance of the best recruitment videos and their benefits. Get ready to be inspired and effortlessly enhance your strategy. Let’s dive in!


    Top 11 Recruitment Video Examples To Inspire Your Own

    1. Vidico

    Average Price: Starts at $5,000

    What Makes It Stand Out: “Charity begins at home,” they say. At Vidico, we have a fun, casual, and supportive work culture—that’s what our team members say.

    We create videos to show prospective candidates what working for us is like. The video highlights the great things about working at Vidico as well as the opinions of our employees regarding our company’s values and culture.

    Our recruitment video production company offers video production for recruitment for different industries, especially for businesses in internet-related services and software products.

    We are a video production agency, and we produce the best recruitment videos for our clients in Method Recruitment, Camp Australia, Airwallex, and Coalition Inc., with an accurate representation of the company’s culture and core values.

    If you are ready to unlock the power of video marketing and take your recruitment process to a higher level, take the revolutionary VidiFit quiz app and get a clear pricing range for just 90 seconds.

    Find an estimate for your video project in minutes.
    With our new VidiFit quiz you can find the right type of video to meet your marketing goals along with a high-level estimation on how much it would cost to produce it.
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    2. Airwallex

    What Makes It Stand Out: Airwallex’s recruitment video provides the information that any ideal candidate would need to get started with the company.

    Like a traditional recruitment video, the potential employee will clearly understand the company’s objectives, workplace culture, employee benefits, company achievements, and more.

    The video we created for Airwallex was recorded inside the office with faces from the company and comes with employee testimonials.

    3. Camp Australia

    What Makes It Stand Out: Camp Australia presents its recruitment video in a question-and-answer format where an expert answers candidates’ questions before working with the company.

    They partnered with Vidico to create a video describing their daily work and how they achieve their business goals. Through our top-notch video service, we describe the benefits of working at the organization.

    4. Coalition Inc

    What Makes It Stand Out: Coalition Inc. strives to describe its corporate culture and paint a clear picture of its ideal employee. We begin the video by describing the company’s goals, missions, and visions, as well as the importance they place on them.

    Then, we explain and describe the company’s culture, giving prospective employees a clear idea of the qualities they need to thrive.

    In addition, the company goes to great lengths to show its human and social side in the video. Our video also includes clips of employees describing their experience with the organization and its impact on them professionally and personally.

    5. Method

    What Makes It Stand Out: What you’ll love about this recruitment video is that it describes how the company embraces a people-centric culture that supports its staff and allows them to grow and thrive in just 30 seconds.

    This video was meant to show potential employees that their culture differs slightly from most recruiting agencies, which may catch the potential new hire’s interest.

    Their recruiting video described the flexibility and opportunities of working at the company, which significantly helps the HR department and the suitable candidates for the job.

    6. Zendesk

    What Makes It Stand Out: Zendesk is one of the hottest SaaS brands, and instead of taking a silly route of showcasing the company’s mission, they use a video to attract prospective candidates and job seekers.

    Our recruiting video highlights the work setup, showing employees working from anywhere and promoting work-life balance. Instead of settling for job listings and employee referrals, they use well-crafted video content as part of their recruitment efforts.

    If you want to promote jobs with the best recruitment videos but need to know how to start, our VidiFit quiz can help you.

    7. Dropbox

    What Makes It Stand Out: Dropbox’s video content differs from other San Francisco companies that use a more traditional approach to recruitment video production.

    Vidico used visual creatures like puppets and other visual gags but with their employees’ actual voices, making their video more captivating than most.

    Visual storytelling helps create unique, remarkable content (retain information) that is naturally compelled.

    During our employee interviews, each brought a unique perspective to the recruiting video and made its “one team” culture shine. Also, benefits like an on-site gym and music room were highlighted in our video.

    8. Fiverr

    What Makes It Stand Out: Like a multinational technology company, Fiverr set out to show potential candidates what life at the company is like, and they managed to make the video interesting, funny, and unique.

    Our video captures an actual work office scene showing the inside of the workplace and the teams working, like a typical Monday morning. Our team broke up the video by adding funny footage and relevant workplace interactions at the end.

    Videos encourage sharing, meaning they can quickly attract new talent for the new job using a video clip.

    9. McDonald’s

    What Makes It Stand Out: The most important thing regarding the best recruitment videos is the ability to speak to a specific target audience. The video tells a delightful and compelling story and encourages viewers to apply to the company.

    We all know that most McDonald’s employees are teens and young adults. With this, they make a video and align it with the target audience using animation, visual effects, and background music.

    10. Moo

    What Makes It Stand Out: How Moo presents its brand values is fun—encouraging candidates not to think twice before applying.

    In this excellent recruitment video, Moo reiterates its commitment to diversity. You can see it by observing the employees or by paying attention to the LGBTQ flag they have paraded in the video.

    More importantly, the video attracts more candidates, makes a lasting impression, and helps the company stand out on job boards.

    Let Vidico showcase your company’s unique culture and values. Attract the best candidates and build a strong team. With Vidico’s VidiFit quiz, you can find the right type of video to meet your goals, along with its high-level estimation.

    11. Shopify

    What Makes It Stand Out: Shopify took an unconventional approach to recruitment. Shopify wanted to showcase its hiring process and how it helps its employees break through barriers and reach their full potential in a video.

    They brought the concept to life with a fun, metaphor-driven recruitment video. The video shows the company’s CEO describing the employees he wants to hire for the company. The video clarifies that the company is looking for resourceful and proactive people.

    What is a Recruitment Video?

    A recruitment video is a short video that captures the look and feel of a company to show candidates what it would be like to work for them authentically. The video will give candidates an idea of a position’s day-to-day roles, responsibilities, perks, and the workplace.

    The company courts talent and subtly showcases its culture and environment authentically and naturally. The idea is to reach talent and make them choose your company (potentially among many others).

    Find an estimate for your video project in minutes.
    With our new VidiFit quiz you can find the right type of video to meet your marketing goals along with a high-level estimation on how much it would cost to produce it.
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    Why Are Recruitment Videos Important for Your Business?

    Great Way To Tell Your Company’s Story & Company Culture

    Video consumption is outpacing all other communications mediums, and video marketing results are at an all-time high.

    Creating a video with a narrative voice and compelling visuals is an excellent way to capture any audience’s attention. Video contributes to adding a more human and face-to-face-like experience to your hiring campaign materials and ensures a reasonable engagement rate.

    In creating a video for recruitment, you can tell the story of your company and your employees. Usually, we use testimonials in the video from current employees to share their experiences.

    Attract More Candidates

    According to research conducted by CareerBuilder, job openings with video clips have a 34% higher application rate. Similarly, Hire Rabbit found that employment advertisements with video clips had 12% more views than those without videos. Also, TalentWorks shows us that they receive about 36% more follow-through applications when they add video clips.

    It means that a) candidates pay more attention to your job openings when you use a video, b) they take time to go through the video and analyze your offering genuinely, and c) they are more likely to take you upon it. It also means you can get many qualified candidates by adding videos to your employment postings.

    Enhance Candidates’ Engagement in Job Postings

    Recruiting videos also provide hard-to-ignore statistics for hiring managers looking to engage candidates and encourage them to apply.

    According to FireFish, recruitment agencies see an 800% increase in engagement when incorporating video clips, resulting in fast-paced and higher positions for these ads in candidate search results.

    In addition, 86% of marketers reported that video helped drive traffic to their website; according to Wyzowl, Forbes found that people spend 88% more time on a website with video than on one without.

    Beyond the apparent interest in showing your candidates what life would be like if they worked for your company, recruitment videos help attract ideal candidates, increase business courage, and reduce the risk of a bad hire. Companies incorporating video content on their career pages will also rank higher in Google searches.

    Recruitment Video Strategies Across Industries

    Technology & Software

    Videos often highlight innovation, cutting-edge technology, and a dynamic work environment in this sector. They focus on showcasing a culture of creativity, teamwork, and continuous learning to attract tech-savvy, forward-thinking individuals.


    Employee recruitment videos in healthcare emphasize compassion, teamwork, and the impact of personal care.

    They often feature real-life stories from patients and staff, highlighting the emotional and rewarding aspects of the job to attract empathetic and service-oriented candidates.

    Finance & Banking

    These videos usually project stability, growth opportunities, and professional development.

    They often include employee testimonials about career progression and the company’s commitment to ethical practices, aiming to attract candidates who value structure and integrity.


    Videos in the education sector focus on the impact of teaching and the joy of learning.

    They often showcase the school’s environment, student-teacher interactions, and community involvement, appealing to candidates passionate about education and mentorship.

    With the proper brand storytelling, you can give them the real sense of company values and culture they can expect.


    Retail employee recruitment videos are vibrant and customer-focused. Also, it can be a funny recruitment video that can get the attention of young people and target candidates.

    They highlight the fast-paced and diverse nature of retail work, showcasing various roles and the potential for career advancement within the company to attract energetic and adaptable candidates.


    In hospitality, videos emphasize service excellence, teamwork, and the joy of creating memorable guest experiences. From day-to-day life to heartwarming story videos, it can help HR professionals explain how

    They often showcase the vibrant, multicultural work environment and opportunities for personal and professional growth, appealing to service-oriented candidates who enjoy working in dynamic, people-focused settings.


    Why should I invest in recruitment video production? 

    Recruitment video production allows you to showcase your company culture, attract top talent, and differentiate yourself in a competitive market. A video offers a dynamic and engaging way to communicate your employer’s brand and make a lasting impression on potential employees.

    They can do an excellent job of highlighting the company’s values and great examples of employee perks that can help in business and employee recruitment.

    How long should a recruitment video be? 

    A recruitment video should be concise and engaging, typically 1 to 3 minutes. It’s essential to capture the viewers’ attention and deliver critical messages effectively within this video timeframe.

    While a generic recruitment video focuses on the company’s core values, open positions, and employer brand, a video production company can go the extra mile and clearly understand what you can expect when you get hired.

    What are the key elements of the best recruitment videos? The best recruitment videos typically include compelling storytelling, employee testimonials, an inside look at the workplace, information about company values, workers’ perks, the company’s fun virtual tour, and details about career growth opportunities.

    Where can I use my recruitment video?

    You can use your recruitment video on your company website’s careers page, job listings, every employee interview, social media platforms, email recruitment campaigns, job fairs, and to provide prospective candidates with a better understanding of your company and learning opportunities.

    How can I make my recruitment video stand out from the competition?

    To make your recruitment video stand out, focus on telling a unique and authentic story about your company, emphasize what sets you apart, and showcase your company’s personality.

    Also, consider partnering with professionals like Vidico. Our expertise in crafting compelling and authentic video narratives can help you showcase your unique strengths, culture, and personality. Use our VidiFit Quiz and get a free estimate of how much your video could cost.

    It’s Your Turn To Win Talents With Amazing Recruitment Videos

    With so many recruitment videos today, getting the proper production for your needs can help you inspire potential candidates and provide more engagement. A single video can provide companies with a medium they can leverage to win the hearts of talent in the ever-shrinking talent pool.

    Our recruitment video production agency can create visually stunning video clips that showcase your workplace, employees, and career opportunities. Attract candidates on a deeper level and give them a glimpse into their potential future with your organization.

    As one of the best video productions today, Vidico can make your typical employment ad engaging and visually appealing. We’ve created multiple recruitment and career video clips for companies across different business verticals.

    Why waste time and money on trial and error when you can get an instant high-level estimation of your video project’s cost? With VidiFit Quiz, you’ll gain valuable insights into the world of video production, helping you make informed decisions that align with your budget.

    If you’re ready to partner up, you can get a clear pricing range for your target video here.

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