Explainer videos are the best way to showcase a product or service to your target audience. They help make complex information easier to understand and allow you to demonstrate how to use your product or service. But before you can achieve this, you need to screen existing explainer video production companies and choose the best to produce your video.
That said, if you’re here, you know there are many options out there, and with every company screaming they’re the best, it can be hard to make a sound choice.
That’s why in this article, we’ll start with the core elements you need to consider before choosing any explainer video production company. Then, we’ll provide you with an honest opinion about 8 notable explainer video companies you can choose from.
Note: If you are looking for an explainer video production company that knows its craft and has the know-how to drive engagement to its videos, Vidico is for you. Our videos have received over 1bn engagement and we’ve worked with companies like Uber, Amazon, Airwallex, and many others. Check our portfolio here.
What You Need To Consider In Explainer Video Production Companies
Before jumping into choosing a video production company to produce your explainer videos, you need to be sure they’re the right company and have what it takes to do the job.
Here are the top elements you need to consider to evaluate your options properly.
Experience can indicate the quality of video you should expect in the sense that the more years a company spends producing videos, the better they master the art. Consider comparing their years of service in creating explainer videos. This can also help you avoid run-ons or explanatory videos that lack the key elements necessary for good results.
The portfolio is one of the most important considerations you should make before choosing. The company claims unparalleled quality explainer videos that will blow your mind, but what about their past work? The portfolio offers you a video library to appreciate the quality of their work. You will be able to tell if the company can deliver exactly the type of videos you have in mind.
Here again, you should compare the video samples from different studios. Then you have to choose the company that produces explainer videos that are precisely or else the closest to what you are looking for.
It is also a good idea to work with a company that has already produced videos for other companies in the business market. Because they already have experience in the field, it will be easier for them to understand your needs and produce an explainer video that your audience can easily relate to.
So out of all your options for explainer video production companies, which one has already produced explainer videos for a company in the same industry as yours? This company will likely have a better perspective and approach to creating your video.
Don’t consider just the money. Most video production companies don’t tag their creatives with any specific price on their website. Instead, they’ll encourage you to get a quote through a call or over an email interaction. This is an estimate of what the production might cost based on your needs and requirements.
So here, the real answer you should look for is the pricing structure. How do they charge for their work, and why? This is important because, in most instances, the flat price does not indicate the quality of work you’ll get. And so, this is not anything like choosing between $20 000 and $19 999. You need to dig down to the why of their pricing. What do they promise you for your money? Now, this is what you want to compare.
Videos aren’t as easy to produce as other types of content. They demand more creative efforts, and explainer videos are no different. It may be best to choose a different explainer video production company if an explainer video production company can’t explain its production process clearly.
The interest of considering the production process before selecting a company is that it allows you to know how your video will be produced and especially what your involvement level is.
The best company is the one that documents its process so that it gives you a clear and well-articulated picture of all the activities involved in the process, the timelines for each of them, the requirements for their implementation, and potentially the people or teams involved. One key component of a good process is that it involves and gives you time to appreciate and provide feedback to iterate along the way in order to get the story right.
Chances are, the explainer video you’re looking to produce is part of an umbrella marketing strategy that you’re implementing. And so, you probably have a clear content calendar and deadlines you can’t overlook. So, your job here is to be sure that the company you choose can deliver due course.
Granted, video production timelines always vary. But, if a partner can deliver on your deadlines, it’s best to consider another company before it’s too late. So, will the studio be able to deliver your explainer video in your timeframe, and would an abbreviated timeline result in a rush fee? Figure it out.
6 Fantastic Explainer Video Production Companies To Choose From
Here is our list of the best explainer video production companies to help you create your videos
At Vidico, we have a proven track record of service, the best logistics, and a top-notch team that makes our agency unbeatable for any creative requirement.
Vidico has over five years of experience in video production, during which we have worked with companies in all SaaS and eCommerce verticals, including B2B and B2C. We have a rich portfolio of explainer videos that we have produced for high-profile companies like Amazon, Uber, Samsung, Spotify, Airwallex, and more.
We’re not just an explainer video company; we also produce live-action commercials, crowdfunding videos, case studies, testimonial videos, career videos, and more. So we have the endowed video and animation professionals, as well as the top-notch logistics it takes to meet any creative requirement, create intriguing visuals and animations, and scripts that are both enticing and easy to understand.
Case in point, we combine 2D and 3D with graphic animation techniques and custom live-action clips to create explainer videos for our clients. The results are billions of views and five-star reviews across all platforms. We live and swear by some unique video production values that make our explainer video creators shine in every room.
Plus, you don’t have to make a call or participate in email communication loops before you can get a quote. We designed VidiFit, which is a tool that lets you choose the type of video of your preference and lets you see an estimate of what it could cost you based on your needs.
Jumbla specializes in animation and motion graphics. The company identifies itself as “one of the world’s market-leading animated explainer video companies”, and they have a background that vouches for them and speaks volumes.
The company has over ten years of experience. They have built up quite a rich portfolio consisting of industry-leading companies like Netflix, Amazon Prime, BBC, Toyota, Microsoft Studio, and more. You can’t stay in business that long if you’re not a master of your craft.
Motionlab is an animation and motion graphics studio that helps their clients convey their brand messages in an easy-to-digest and visually appealing way. They take a unique approach that allows them to create explainer videos.
The company specializes in producing animation explainer videos and has seen its works broadcast in television advertising and digital marketing across the web. Motionlab also counts clients all over the world and has served some of Australia’s most popular companies.
Epipheo is one of the leading animated explainer video production agencies. They have a wealth of creative talent who specialize in telling the stories of brands and organizations through their animated explainer videos across a wide range of industries.
The company has over ten years of experience producing hundreds of high-quality explainer videos for different organizations from start-ups to enterprises. To that end, Epipheo’s team includes 3d animators, script and storyboard designers, and strategic thinkers who can bring any creation to life.
Fireart is one of the top explainer video production companies in our list. It specializes more in creating explainer videos that showcase the user interface to give viewers a feel of the user experience. So they combine storytelling, animations, illustrations, and data to create super creative animated explainer videos that compel the audience to watch and take action.
As you can tell, they have a lot more experience working with companies that have complex technology products and help them offer their audience a walkthrough or overview. With a track record of producing explainer videos since 2013, they have built a strong portfolio of tech giants.
With over 30 years of award-winning design, visual effects, and animation, Animal Logic is one of the leading digital studios in the world. The company specializes in producing 2D and 3D animated videos with top-notch visual and sound quality. For that reason, the company’s team includes:
- 2D and 3D animators.
- Script and storyboard designers.
- Strategic thinkers who collaborate from the beginning of the project to its completion.
Their team works closely with you in determining what animation style is right for your brand. After that, they will use expertly crafted animations to tell your story and showcase your brand’s unique qualities.
Why Vidico Is The Best Explainer Video Production Company Option For You
At Vidico, we seek to understand the intent behind every client’s explainer video and make it a rule to check all the requirements boxes. We direct our creative approach to serving both your purpose and that of your target audience watching videos. Meaning that both you and your target audience find it valuable.
Also, our unique explainer video production process helps us operate as part of your marketing team and work hand in hand with you to produce explainer videos that match your expectations and strike a chord with your audience. Even if you’re a video marketing novice, our team can provide all the strategic stakeholders to take care of the work and offer you an unmatched satisfaction level.
Ready to get started with your explainer video? Check our portfolio and get an instant quote here.