Most software companies struggle to communicate their value proposition clearly—and with Australian SaaS businesses competing globally, your explainer video isn’t just a nice-to-have. It’s your digital handshake.
At Vidico, we’ve produced over 1,200 creative projects for brands like Spotify, Square, and Airtable—generating 1.4 billion views in the process. We know what separates the best SaaS explainer videos from forgettable ones. Here are examples that showcase exactly what works, including three from our own portfolio that achieved standout results.
Key Takeaways
- The best SaaS explainer videos simplify complex ideas in under 90 seconds while addressing specific pain points
- High-quality explainer videos can increase conversion rates by up to 80%, with B2B sites using video achieving 4.8% conversion versus 2.9% without
- 84% of buyers say they’ve been convinced to purchase after watching a brand’s video, making video marketing essential for Australian SaaS companies
- Vidico’s asset bank approach reduces production costs by 30-40% while enabling multiple video variations for A/B testing
- Animation-style SaaS videos reach broader audiences through simplicity—the sweet spot for video length is 60-90 seconds
- Strategic storytelling creates emotional connections with viewers before introducing technical details, moving prospects through your sales funnel faster
Content
Top 10 SaaS Explainer Video Examples For Australian Businesses
1. Vidico – Spotify CTA Cards
Why it’s worth watching: This SaaS product video introduces Spotify’s “Call to Action Cards” feature—a tool enabling advertisers to engage podcast listeners in entirely new ways. Using minimal visual design and precise pacing, the video demonstrates key features without overwhelming viewers.
“An exceptional explainer video isn’t just a one-time asset—it’s the foundation of a broader strategy. By aligning the narrative with your brand’s goals, we ensure the content can be repurposed across multiple channels, amplifying its reach and ROI.” — Evan Pirone, Co-Founder and Creative Director, Vidico
The background music and deliberate rhythm let the target audience absorb the SaaS product video naturally. Every element serves the story.
What makes it effective:
- Clean, minimal visual style that lets the product shine
- Strategic pacing that maintains viewer’s attention throughout
- Clear demonstration of value proposition for podcast advertisers
- Repurposable across multiple marketing channels
2. Vidico – Square For Retail
Why it’s worth watching: This SaaS explainer video opens with a powerful statement that immediately connects with viewers: “Like you, your retail business is unique.”
The video effectively captures attention by acknowledging the target audience’s individual challenges before introducing Square’s comprehensive solution. Using clear, concise language, it communicates feature benefits without drowning viewers in technical jargon.
What makes it effective:
- Opens with empathy, addressing the viewer’s unique situation
- Demonstrates practical value for retail businesses
- Uses visual storytelling to simplify complex features
- Includes clear pathway to next steps
3. Vidico – Airwallex
Why it’s worth watching: For Australian SaaS businesses dealing with cross-border transactions, this animated explainer video tackles a universal pain point: the complexity of international payments.
The SaaS video animation brings life to complex concepts, demonstrating how Airwallex streamlines payment management processes. It’s a great explainer video example for any SaaS company tackling complicated technical concepts.
What makes it effective:
- Addresses specific pain points for businesses with international operations
- Modern animation clarifies complex payment workflows
- Concise presentation that respects viewer time
- Strong value proposition communicated quickly
Ready to see how systematic video production works for your SaaS brand? Comment ‘hook me up’ on this LinkedIn post to access 100+ high-performing video hooks.
4. Canva – “Design Made Simple”
Why it’s worth watching: Sydney-based Canva has become a global design phenomenon, and their product videos demonstrate exactly why. Rather than overwhelming viewers with features, Canva’s explainer content shows the platform in action—drag, drop, create.
The video captures the magic moment when someone realises they can create professional designs without design skills. It’s aspirational yet accessible, which perfectly mirrors the product itself.
What makes it effective:
- Shows the product doing what it promises—instantly
- Focuses on transformation: from blank canvas to finished design
- Accessible tone appeals to non-designers
- Australian success story with global appeal
Watch it here: https://www.facebook.com/canva/videos/design-made-simple/667573573766908/
5. Xero – “Beautiful Accounting Software”
Why it’s worth watching: New Zealand-born Xero has revolutionised cloud accounting for small businesses across Australia and beyond. Their explainer videos take a notoriously complex topic—accounting—and make it feel manageable.
The “Overview of Xero” video walks users through the dashboard, bank reconciliation, and invoicing in a way that feels like a friend showing you around rather than a software tutorial.
What makes it effective:
- Makes accounting approachable for non-accountants
- Real interface demonstrations build confidence
- Professional voiceover maintains clarity
- Strong focus on time-saving benefits for small business owners
6. SafetyCulture – “A Better Way Of Working”
Why it’s worth watching: Townsville-founded SafetyCulture (valued at $2.5 billion) has transformed workplace safety with their mobile-first platform. Their explainer videos tackle inherently dry topics—compliance, inspections, risk assessments—and make them genuinely engaging.
The videos demonstrate how frontline workers can complete safety checks on their mobile devices in minutes rather than hours of paperwork. It’s practical problem-solving captured on screen.
What makes it effective:
- Takes complex compliance topics and simplifies them visually
- Mobile-first approach resonates with modern workforce
- Real-world scenarios from construction, healthcare, and hospitality
- Positions safety as enabling rather than burdensome
Want to see systematic video production in action? Explore our portfolio featuring projects for leading tech brands like TikTok, Square, and Airtable.
7. Employment Hero – “HR Made Simple”
Why it’s worth watching: Sydney-based Employment Hero (valued at $2 billion) tackles the nightmare of HR administration for small businesses. Their quick demo videos show exactly how onboarding, payroll, and leave management work—without the corporate jargon.
The “Onboarding Walkthrough” demonstrates how new employee setup takes minutes instead of days. For time-poor business owners, this is exactly the proof they need.
What makes it effective:
- Focused demos for specific features rather than overwhelming overviews
- Shows real time savings with actual interface
- Addresses specific pain points: compliance, payroll errors, paperwork
- Australian workplace context with local compliance focus
8. Linktree – “Everything You Are”
Why it’s worth watching: Melbourne-founded Linktree solved the “link in bio” problem that every creator and business faces. Their product videos capture the simplicity that made them a global phenomenon—paste your links, customise your page, share everywhere.
The video demonstrates how quickly you can go from scattered social presence to an organised hub. It’s minimal, clean, and perfectly on-brand.
What makes it effective:
- Solves a universal problem in seconds
- Visual simplicity matches product simplicity
- Appeals to creators, businesses, and individuals alike
- Shows the “before and after” transformation clearly
9. Deputy – “Simplify Shift Work”
Why it’s worth watching: Sydney-founded Deputy has become the go-to workforce management platform for businesses with hourly workers. Their explainer videos demonstrate how scheduling, time tracking, and team communication work together seamlessly.
The product tour shows managers creating schedules in minutes rather than hours—and staff acknowledging shifts from their phones. It’s practical workforce management made visual.
What makes it effective:
- Addresses real pain points for hospitality, retail, and healthcare
- Shows both manager and employee perspectives
- Mobile-first demonstration reflects modern workforce
- Clear ROI message: save time, reduce errors, cut costs
Take the next step toward scaling your creative production. Book a free strategy session to explore how systematic video production works for your specific needs.
10. Culture Amp – “Build A Better Workplace”
Why it’s worth watching: Melbourne-based Culture Amp helps companies understand and improve employee engagement. Their explainer videos take the abstract concept of “company culture” and make it measurable and actionable.
The platform demo shows how survey data transforms into insights that HR teams can actually use—not just charts, but specific recommendations for improvement.
What makes it effective:
- Makes intangible concepts (culture, engagement) tangible
- Data visualisation that tells a story
- Focuses on outcomes rather than features
- Appeals to HR leaders seeking evidence-based decisions
What Makes A SaaS Explainer Video Actually Work?
A SaaS explainer video is a short, focused piece of video content designed to communicate your software’s value proposition quickly. The best SaaS product videos don’t just list features—they paint a vivid picture of how your platform solves real problems for your target audience.
Most SaaS explainer videos fail because they overcomplicate things. Your viewer’s attention is precious. Research from Wyzowl shows that 96% of people use video to learn about complex products and services, but they’ll bounce within seconds if you don’t capture their interest immediately.
The formula for effective SaaS video marketing combines three elements: a relatable pain point, a clear solution, and engaging visuals that make complex ideas digestible.
TikTok increased creative output by 400% using our video system → See our work
How Do The Best SaaS Explainer Videos Structure Their Message?
The most successful SaaS video examples follow a consistent pattern. They open by acknowledging a pain point their target audience experiences daily. Then they introduce the solution—not as a list of features, but as a transformation that makes the viewer’s life easier.
This approach works because it mirrors how your prospects actually think. They’re not searching for “project management software with Gantt charts.” They’re searching for “how to stop missing deadlines” or “why do my projects always run over budget?”
The best SaaS product explainer videos answer these questions visually, showing the customer journey from frustrated to successful.
Why Do Animated Videos Work So Well For SaaS Products?
Animated videos dominate the SaaS explainer space for good reason. Unlike live action, animation lets you visualise abstract concepts, show software interfaces in stylised ways, and create memorable brand identity through custom illustration.
According to Insivia, viewers retain 95% of a message when watching a video compared to 10% when reading text. Animation amplifies this effect by making complex technical concepts digestible through visual metaphors.
For SaaS brands targeting Australian businesses and beyond, video animation provides flexibility to localise content, test creative variations, and scale production without starting from scratch each time.
Why Work With Vidico For Your SaaS Explainer Videos?
Transparent Pricing
At Vidico, transparency is paramount. Our pricing structure is straightforward—no hidden fees. With our VidiFit Quiz, you’ll receive a precise estimate tailored to your project’s needs.
Proven Track Record
We’ve collaborated with industry giants like Spotify, Square, Airtable, TikTok, and Digital Ocean. Over 1,200 creative projects delivered. 1.4 billion views generated. 600+ product launches completed for brands including 20+ unicorn companies.
Systems-Based Approach
Traditional agencies scale by adding people—an approach that breaks down at scale. Vidico’s methodology leverages reusable templates and asset banks, reducing production costs by 30-40% for ongoing video needs while maintaining consistent quality.
Smooth Collaboration
Open communication, creative synergy, and shared vision from concept to completion. Your vision merges seamlessly with our expertise, resulting in SaaS videos that genuinely resonate with your audience.
FAQs
What is a SaaS explainer video?
A SaaS explainer video is a short piece of video content (typically 60-90 seconds) designed to communicate your software’s value proposition quickly. The best SaaS explainer videos focus on solving specific pain points rather than listing features, using visual storytelling to make complex ideas accessible.
How long should a SaaS explainer video be?
The sweet spot is 60-90 seconds. Viewer engagement drops significantly after 90 seconds. For SaaS product demo videos and onboarding videos, 2-3 minutes can work if the content remains engaging throughout.
How much does a SaaS explainer video cost in Australia?
Professional SaaS explainer videos typically range from $5,000 to $40,000 AUD depending on complexity, animation style, and production quality. Vidico’s systems-based approach reduces costs by 30-40% for ongoing video needs through reusable templates and asset banks.
What makes an explainer video effective for SaaS products?
Effective SaaS explainer videos open with a relatable pain point, demonstrate clear value quickly, use engaging visuals to simplify complex concepts, and include a strong call to action. The best examples focus on transformation rather than features.
Should I use animation or live action for my SaaS explainer video?
Animation typically works better for SaaS products because it allows you to visualise abstract concepts and show software interfaces in stylised ways. Live action can be effective for customer testimonials. Many successful SaaS companies use hybrid approaches.
How can explainer videos help my SaaS company’s conversion rates?
Explainer videos increase free-trial-to-paid conversions by up to 37% for SaaS companies (MConverter, 2025). Landing pages with video see conversion rates of 4.8% compared to 2.9% without video (Wyzowl, 2024).
What types of SaaS videos should I create beyond explainer videos?
A comprehensive SaaS video marketing strategy includes product demos, customer story videos, onboarding videos, feature deep-dives, and how-to content. Each serves different stages of your sales funnel—from awareness through to customer retention.
How do I measure the success of my SaaS explainer video?
Track view count, average watch time, click-through rates, conversion rates (signups or demos requested), and impact on sales velocity. The most important metric depends on your video’s purpose.
Final Thoughts
The examples above demonstrate what’s possible when you combine strategic messaging with quality production. But creating effective SaaS video content consistently requires more than one-off projects—it requires a systematic approach.
At Vidico, we’ve developed systems-based video production that helps SaaS companies scale their creative output without proportional increases in cost or complexity. Our asset bank methodology means each production yields multiple assets optimised for different channels and use cases.
Whether you’re launching a new product, improving onboarding, or building a complete video marketing strategy, we can help. Book a free strategy session today.
References:
- https://finance.yahoo.com/news/video-production-company-vidico-launch-130000641.html
- https://www.ibm.com/think/topics/saas
