Are your commercial videos falling flat? 67% of marketing directors say their videos fail to generate measurable ROI. The truth is, creating videos that both captivate and perform is harder than ever. After producing over 1,200 high-performing commercials for brands like TikTok and Square, we’ve cracked the code for differentiating successful marketing videos from expensive creative misfires.
Here’s everything you need to know about commercial video production and how it can demand attention and drive results.
Content
What is Commercial Videography?
Commercial videography creates videos to promote a business, product, or service. It involves crafting visual content that effectively communicates a brand’s message, values, and offerings to its audience.
This form of videography is a powerful tool for businesses to increase brand awareness, attract customers, and drive sales in today’s digital age, where visual content plays a crucial role in capturing audience attention.
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How Does It Work?
Commercial videography makes short videos that quickly show what a product, service, or brand is all about. These explainer videos are designed to make people like the brand and want to do something, like buy a product or service.
A video production agency uses interesting visuals and stories to catch people’s attention and connect them to the brand. The goal is to get people excited about the brand, have an emotional connection, and inspire them to take action, like purchasing, subscribing to streaming services, or visiting a website.
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Essential Steps In Commercial Video Production
Determine Your Budget
Establishing a clear financial plan is crucial for ensuring the success of your commercial video production. It sets the framework for all subsequent steps and helps you allocate resources effectively.
“The key to finding the best professional video production service isn’t just about speed—it’s about their ability to scale creative output while preserving your brand’s essence. At Vidico, we focus on aligning deeply with your visual identity and building modular design systems that give brands the agility to adapt and grow, all while staying consistent, on-brand and within budget.” — Michael Pirone, Co-Founder, Vidico
While a video production company may initially have higher upfront costs than DIY options, it offers several benefits that can ultimately result in better financial plan management and cost-effectiveness.
It helps avoid overspending and ensures the commercial video production project stays within financial constraints.
Watch What You Need from a Creative Agency in 2025 to see what today’s fastest-growing brands are prioritizing.
Formulate Your Ideas
Brainstorming and formulating creative concepts are essential in commercial video production. This pre-production process involves identifying the video’s key message, target audience, and desired outcomes. It lays the foundation for the entire production process and helps create content that resonates with viewers.
Professional video production companies can help you develop ideas that resonate with your target audience. It is a no-brainer task for the team and will deliver positive ROI.
Plan Your Shoot
Planning the logistics of the shoot is vital to ensure that everything runs smoothly on the day of production. The pre-production process includes scouting locations, securing permits, scheduling talent and crew, and organizing equipment that helps minimize disruptions and maximize the efficiency of the shoot.
By working with a video production company, you can focus on the creative aspects of your project while leaving the logistical details in capable hands.
Edit the Commercial Videos
Editing is part of the post-production process. It enhances the overall quality and impact of the video, creating more engaging videos for a broader audience.
It is the process where the raw footage (for example, live-action or animation) is transformed into a polished clip that effectively communicates the intended message.
Commercial video production companies can greatly assist in this step by providing their expertise in post-production. The company will ensure that your commercial video will achieve your commercial video marketing goals.
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Share Your Video to Reach the Target Audience
Once the clip is complete, sharing it on different platforms with the target audience is essential to maximize the reach and impact of video marketing goals.
Whether through social media platforms (e.g., Facebook and YouTube), TV, websites, email marketing, or other digital channels, a video production agency can help you create a comprehensive distribution plan that ensures your videos reach a broader audience at the right time.
How Much Does Commercial Videography Cost?
On average, the total cost of a simple video produced by mid-range commercial video production company may range from $5,000 to $10,000.
However, for more complex productions requiring an extensive pre-production process, professional actors, music, specialized equipment, and advanced post-production editing techniques, the cost can exceed $10,000 and even reach tens of thousands.
When hiring a video production company, the service usually costs between $100 and $149 per hour. However, the actual cost can vary depending on the size of the professional production crew, the timeline for completion, the shoot’s geographical location, and the team’s experience level.
Do I Need Professional Help?
For marketing leaders at high-growth companies, professional expertise isn’t just recommended—it’s essential for creating commercial videos that actually perform.
As a Marketing Director, you face unique challenges:
- Maintaining brand consistency across rapidly scaling marketing channels
- Producing enough high-quality content to feed increasing campaign demands
- Demonstrating clear ROI on creative investments to leadership
- Balancing quality and quantity without proportionally increasing budgets
These challenges require more than just technical video expertise—they demand a strategic partner with proven systems for maximizing creative output and performance. That’s why marketing leaders at companies like Square, TikTok, and Spotify partner with Vidico to build scalable creative systems, not just individual videos.
Explore our case studies to see real examples of how our asset-multiplying approach has transformed video marketing for leading brands.
Also read: What’s Product Videography?
FAQs
What is the difference between commercial and corporate video?
Commercial videos promote products, services, or brands to clients and drive sales or awareness. It has a strong call to action that encourages the target and existing customers to purchase a product or service.
In contrast, corporate videos typically target internal or B2B audiences and focus on company culture, team training, or communications.
What makes a video commercial effective?
Effective commercial and corporate videos capture the customers’ attention, evoke emotions, and compel them to take action. They achieve this by delivering a clear and compelling storyline, utilizing engaging visuals and a unique story, and resonating with the needs and desires of the clients.
What makes commercials successful?
Successful commercials resonate with viewers, leaving a lasting impression and prompting them to engage with the product throughout the process. They succeed by being memorable, relevant, and impactful, effectively conveying the brand’s values while driving the interest and loyalty of the clients.
How does video content play a role in marketing strategy?
Video content is an essential element of any marketing strategy. It helps engage potential customers, build brand recognition, and convey complex messages clearly, driving conversions and boosting engagement.
Why is high-quality video important for video ads?
Creating high-quality video is crucial for video ads as it ensures your content is visually appealing and professional, which ultimately boosts brand credibility and makes a lasting impression on your audience.
How does video editing affect the final product?
Video editing is key in refining the raw footage, enhancing the overall flow, and ensuring the final video meets the desired goals. Good editing helps create a polished, cohesive product that resonates with your target audience.
How can social media videos help attract potential customers?
Social media videos and animated videos are powerful tools for capturing attention and sparking interest among potential customers.
What makes a great production team for commercial video production?
A great production team is made up of talented professionals, from location scouting to video editing, who work collaboratively to bring your creative process to life and ensure the production meets your vision and goals.
Final Thoughts
Commercial video production is a powerful key for businesses to communicate their messages effectively, promote their products or services, and engage with their target audience [1
Through compelling storytelling, captivating visuals, and strategic messaging, commercial videos can leave a lasting impression on viewers, drive brand awareness, and ultimately influence consumer behavior.
Ready to transform your commercial video strategy? Book a Free Strategy Session with our team to discover how our asset-multiplying methodology can elevate your creative performance while maximizing ROI.
Reference:
- https://www.forbes.com/sites/forbestechcouncil/2022/06/03/why-video-plays-a-key-role-in-todays-marketing-scene/
