Video Content

Commercial Videography: All You Need To Know

Laura Chaves
April 8, 2024

The State of Video in 2024

Every second counts in advertising, and a subpar commercial video could mean missed opportunities, diminished brand recognition, and, ultimately, a decline in revenue. An effective commercial video can make your business stand out, but making a great one isn’t just about pointing a camera and hitting the record button.

Here’s everything you need to know about commercial videography and how it can demand attention and drive results.


    What is Commercial Videography?

    Man Setting Up Camera

    Commercial videography creates videos to promote a business, product, or service. It involves crafting visual content that effectively communicates a brand’s message, values, and offerings to its audience.

    This form of videography is a powerful tool for businesses to increase brand awareness, attract customers, and drive sales in today’s digital age, where visual content plays a crucial role in capturing audience attention.

    Are you ready to leave a lasting impact on your audience? Take the first step by using our VidiFit Quiz for a free estimate!

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    How Does It Work?

    Commercial videography makes short videos that quickly show what a product, service, or brand is all about. These explainer videos are designed to make people like the brand and want to do something, like buy a product or service.

    A video production agency uses interesting visuals and stories to catch people’s attention and connect them to the brand. The goal is to get people excited about the brand, have an emotional connection, and inspire them to take action, like purchasing, subscribing to streaming services, or visiting a website.

    Essential Steps In Commercial Video Production

    Determine Your Budget

    Establishing a clear financial plan is crucial for ensuring the success of your commercial video production. It sets the framework for all subsequent steps and helps you allocate resources effectively.

    While a video production company may initially have higher upfront costs than DIY options, it offers several benefits that can ultimately result in better financial plan management and cost-effectiveness.

    It helps avoid overspending and ensures the commercial video production project stays within financial constraints.

    To help you set up your financial plan, you can use our VidiFit Quiz for a free estimate. With just a few details about your project, you’ll receive valuable insights to help you allocate funds efficiently and achieve your marketing goals within budget constraints in less than 2 minutes [1].

    Formulate Your Ideas

    Brainstorming and formulating creative concepts are essential in commercial video production. This pre-production process involves identifying the video’s key message, target audience, and desired outcomes. It lays the foundation for the entire production process and helps create content that resonates with viewers.

    Professional video production companies can help you develop ideas that resonate with your target audience. It is a no-brainer task for the team and will deliver positive ROI.

    Plan Your Shoot

    Planning the logistics of the shoot is vital to ensure that everything runs smoothly on the day of production. The pre-production process includes scouting locations, securing permits, scheduling talent and crew, and organizing equipment that helps minimize disruptions and maximize the efficiency of the shoot.

    By working with a video production company, you can focus on the creative aspects of your project while leaving the logistical details in capable hands.

    Edit the Commercial Videos

    Editing is part of the post-production process. It enhances the overall quality and impact of the video, creating more engaging videos for a broader audience.

    It is the process where the raw footage (for example, live-action or animation) is transformed into a polished clip that effectively communicates the intended message.

    Commercial video production companies can greatly assist in this step by providing their expertise in post-production. The company will ensure that your commercial video will achieve your commercial video marketing goals.

    Share Your Video to Reach the Target Audience

    Once the clip is complete, sharing it on different platforms with the target audience is essential to maximize the reach and impact of video marketing goals.

    Whether through social media platforms (e.g., Facebook and YouTube), TV, websites, email marketing, or other digital channels, a video production agency can help you create a comprehensive distribution plan that ensures your videos reach a broader audience at the right time.

    How Much Does Commercial Videography Cost?

    Camera Filming a Commercial

    On average, the total cost of a simple video produced by a mid-range video production company may range from $5,000 to $10,000.

    However, for more complex productions requiring an extensive pre-production process, professional actors, music, specialized equipment, and advanced post-production editing techniques, the cost can exceed $10,000 and even reach tens of thousands.

    When hiring a video production company, the service usually costs between $100 and $149 per hour. However, the actual cost can vary depending on the size of the professional production crew, the timeline for completion, the shoot’s geographical location, and the team’s experience level.

    Do I Need Professional Help?

    Yes, professional help is highly recommended for commercial videography. While creating basic clips and music independently using consumer-grade equipment and software is possible, achieving professional-quality results that effectively promote your businesses or products requires more expertise.

    Professional videographers and production companies bring a wealth of knowledge and experience to the table, ensuring that your commercial video is crafted with precision and attention to detail.

    Invest in professional production services and a team of experts for your project to ensure your video stands out from the competition and delivers positive ROI. Use our VidiFit Quiz to get started!


    What is the difference between commercial and corporate video?

    Commercial videos promote products, services, or brands to clients and drive sales or awareness. It has a strong call to action that encourages the target and existing customers to purchase a product or service.

    In contrast, corporate videos typically target internal or B2B audiences and focus on company culture, team training, or communications.

    What makes a video commercial effective?

    Effective commercial videos capture the customers’ attention, evoke emotions, and compel them to take action. They achieve this by delivering a clear and compelling storyline, utilizing engaging visuals and a unique story, and resonating with the needs and desires of the clients.

    What makes commercials successful?

    Successful commercials resonate with viewers, leaving a lasting impression and prompting them to engage with the product throughout the process. They succeed by being memorable, relevant, and impactful, effectively conveying the brand’s values while driving the interest and loyalty of the clients.

    Final Thoughts

    Commercial video production is a powerful key for businesses to communicate their messages effectively, promote their products or services, and engage with their target audience [2].

    Through compelling storytelling, captivating visuals, and strategic messaging, commercial videos can leave a lasting impression on viewers, drive brand awareness, and ultimately influence consumer behavior.

    Don’t let your competitors steal the spotlight! Invest in professional commercial videography today and ensure your brand stands out in a crowded market. Use our VidiFit Quiz for a free estimate!


    In need of video? Get a quick estimate
    Find the right type of video to meet your marketing goals and get an instant estimation on how much it would cost to produce it.
    Get pricing
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