Before you can land a corporate video project, you must first provide a good pitch. The pitch you need is the one that will convince your client that you are the best option they have. We all know that a well-prepared proposal is more than just a brief description and price quotation. For a pitch to be gold, you have to go beyond what is written on paper. Here are the best ways you can conduct a great pitch for a corporate video according to your good friends at Vidico.
In the video production business, the biggest challenge is to be able to step up your game and compete with other companies. Before you worry about the creative and artistic value of creating a video, the toughest part in this kind of business is to be able to secure a client. It is no secret that competition is very high in this business. Video production companies do not land numerous projects by doing nothing. Instead, companies engage in the never-ending search for new potential opportunities to keep your video company in business. It is important that you know how to prepare a pitch or proposal that your client cannot refuse to succeed in this venture. A well-researched plan will boost your company’s image.
Present Your Proposition Clearly
When giving a pitch to your potential client, you must always prepare a proposal that is clear and straight to the point. A project description should be made with full details on how you plan to go about the logistics of the project. The more you work out for the client, the easier the project will run, and the better prepared you will be for the actual production. Before you draft your proposal, it is an advantage to know about the background of the company. Clients will appreciate the research you have done to provide them with the best corporate video. By understanding what their business wants and needs, you are showing them how dedicated you are.
It is important to differentiate between your work and your goal to help your client’s revenue increased. Sometimes setting this apart can be difficult. Find a creative way or approach in making your pitch resonate with your potential customers. Keeping a portfolio of all your previous projects can also help in showing how you have influenced the revenue’s growth of your previous customers.
Be an Expert in Subject-Matter
In your company description or company brand, you would want to showcase your company’s expertise regarding subject-matter. This can be successfully done by showing how you are capable in providing unique corporate video projects that are specifically tailored for your client. Your customers will look at your portfolio. Once they check your previous projects, it will be best that you show them your creativity in different kinds of video techniques. The more you will be able to prove to them that you have various video ideas in your pocket, the more they will be interested in hiring you for their corporate video projects.
You should be able to explain to your clients how you want to achieve the video you proposed to them. Take time to expound even the technical details of the video process. Your ability to relay the information is also essential in proving to your clients that you are capable of finishing the job well. Your client is paying you to be able to deliver a quality video with the limited time and equipment you have.
Create a Detailed Proposal
If you are planning to give a pitch to a client, make sure you do it in person. There is no substitute for the best kind communication which is talking to a person face to face. By doing so, you are opening the communication between you and your client. You are welcoming their questions and clarifications regarding your ideal approach to the project. At the same time, you become aware of their feedback about your ideas. The relevant information that should be included in your project proposal are:
- Name of the Project – Name your project to make it easier for both parties to distinguish your video project.
- Introduction – Provide an introduction regarding how you understand the requirements of the project and how you want to approach it uniquely from the others.
- Portfolio – Present the history of your company or your work that shows your ability to deliver well. And if you’re unable to that via means of your website, then look into other ways in which you can exhibit your work. Sites like Behance and Dribbble are perfect for this, especially for graphic and animation work. These platforms also give you the chance to receive quality feedback on your projects.
- Scope of Work – Show them what you think should be included in the project. By presenting the scope of work from the pitch, you are saving yourself from additional work that is not agreed upon your meeting.
- Schedule/Timeline –Breakdown the project into your visualised timeline which includes the target dates and progress expected before the deadline.
- Goals – Set the goals that should be achieved. You can also add options in case they have specific requests.
- Line Item – List all the expenses you are expecting for the project together with the professional fees. Inform your client that there should be a 15% margin for the line item budget.
- Agreement – Prepare an agreement letter that should be signed by both parties.