Your video script is a make-or-break deal.
It can grab your audience’s attention and keep them hooked from start to finish or make them lose interest and turn to competitors who can better articulate their value proposition.
Today, we will teach you how to write an explainer video script and a few tips that maximize your reach and ensure your message reaches your target audience wherever they are.
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7 Steps To Follow When Making Explainer Video Script
1. Identify Your Audience
Before you put pen to paper, know who you’re talking to. Understanding your audience helps tailor your message to their needs and preferences, increasing the chances of grabbing their attention.
Consider demographics such as age, gender, location, interests, and pain points. Knowing your audience allows you to tailor your own explainer video script to resonate with them effectively.
Do you want to write a video script but don’t know where to start? We can help you! Use our VidiFit Quiz for a free and upfront estimate!
2. Start With A Hook Statement
Capture your viewers’ interest right off the bat with a compelling hook statement. Whether it’s a thought-provoking question, a surprising fact, or a relatable scenario, make sure it grabs their attention and keeps them hooked from the get-go.
A great hook sets the right tone for the rest of the video and entices viewers to stay engaged. It should be attention-grabbing, intriguing, or emotionally resonant.
3. Identify the Problem
Clearly articulate the problem or pain point your audience is facing. By acknowledging the problem upfront, you establish empathy with your audience and show them that you understand their struggles.
This helps them relate to your message and emphasizes the relevance of your solution.
4. Provide A Solution
Introduce your product or service as the solution to the problem identified. Highlight its key features and benefits, emphasizing how the product or service solves the problem effectively.
Focus on the unique features and benefits that set your solution apart.
5. Explain the Details
Dive into the specifics of how your product or service works. Please keep it simple and easy to understand, focusing on the most important aspects differentiating your offering from the competition.
Highlight key features, functionalities (what your product or service solve), and benefits, focusing on what matters most to your audience. Avoid overwhelming viewers with technical jargon, complicated words, wrong word choices, and unnecessary details.
6. Call to Action
Don’t leave your viewers hanging—prompt them to take action! Whether they’re purchasing, signing up for a free trial, or contacting your company for more information, make sure your call to action is clear, compelling, and easy to follow.
A clear call to action will encourage viewers to act now rather than later. For example, you might say, “Start your free trial today and discover a more convenient way to manage your finances!”
7. Test Your Script
Before you hit record, put your example script to the test. Read your first explainer video script aloud, solicit feedback from others, and make any necessary revisions to ensure it flows smoothly and effectively communicates your message.
Pay attention to pacing, tone, and clarity. Look for any areas that might be confusing or need clarification.
What’s An Explainer Video?
An explainer video is a short, engaging video typically used to explain a product, service, concept, or idea concisely and easily. These videos are designed to communicate complex information in a simple and accessible format, using visuals, narration, and sometimes animation to convey the message effectively [1].
Businesses, organizations, and individuals often use explainer videos as a marketing strategy to introduce their offerings to potential customers, educate audiences about key features or benefits, and drive engagement or conversions. Explainer videos can be found on websites, social media platforms, email campaigns, presentations, and more.
Why Do You Need One?
Explainer videos help clarify your message and make complex ideas or concepts easier to understand. Using visuals and straightforward language, you can convey information that resonates with your target audience and ensures they grasp the main points of your entire explainer video.
Explainer videos are highly engaging and can captivate viewers from the moment they press play. With eye-catching visuals and compelling storytelling, you can keep your audience interested and engaged throughout the educational video.
Like other videos, by showcasing the benefits of your product or service clearly and compellingly, you can persuade viewers to take action, whether it’s making a purchase, signing up for a trial, or subscribing to your newsletter.
What Makes A Good Explainer Video Script?
- Clarity: A good explainer video script is clear and easy to understand, avoiding unnecessary jargon or technical terms.
- Engagement: It captivates the right audience from the beginning and keeps them interested throughout the video.
- Relevance: A great explainer video script addresses the audience’s needs or pain points, making the video content relatable and meaningful to them.
- Solution-oriented: A good story structure presents a compelling solution to the audience’s problem, highlighting the product’s or service’s benefits and value.
- Call to Action: It includes a clear and persuasive call to action, prompting viewers to take the next step, whether purchasing, signing up, or contacting the company.
Benefits of Having A Good Script
- Clarity and Understanding: A good script ensures that your message is communicated clearly and concisely, making it easier for your audience to understand and engage with your content.
- Engagement and Retention: A great script captivates viewers and keeps them interested throughout the explainer video, increasing retention and improving the likelihood of conversion.
- Professionalism and Brand Image: A polished explainer video script reflects positively on your brand, showcasing professionalism and expertise, which can enhance your brand’s reputation and credibility.
- Effective Communication of Key Points: A good script effectively communicates the main points and benefits of your product or service, helping to persuade and motivate your audience to take action.
- Call to Action Effectiveness: With clear and compelling animation video scripts, you can seamlessly integrate a persuasive call to action, prompting viewers to take the desired next step, whether purchasing, signing up, or contacting your company.
- Versatility and Adaptability: A well-written explainer video script provides a solid foundation for creating versatile content that can be repurposed across various platforms and channels, maximizing reach and accessibility.
Factors To Consider When Creating Explainer Video Scripts
Audience
Understanding your audience is crucial. Consider the key demographic, personal pronouns, and interests. Tailor the explainer video script to speak directly to them, using language and resonating examples.
By aligning the content with your audience’s needs and preferences, you increase the chances of capturing their attention and effectively conveying your message.
Video Length
The length of your explainer video can significantly impact its effectiveness. Aim for a duration that balances providing sufficient information and maintaining audience engagement [2].
A longer explainer video may be necessary for complex topics, but a shorter format is often more effective for simpler concepts. Remember your target audience’s average attention span and strive to deliver your message succinctly within that timeframe.
Feedback
Seeking feedback from others is essential for refining your explainer video script and ensuring its effectiveness. Share the script with colleagues, stakeholders, or a focus group and encourage honest feedback.
Please consider their comments and suggestions, considering how they align with your objectives and audience needs. Incorporating constructive feedback can improve your script’s clarity, coherence, and overall impact.
Play With Emotions
Emotions play a powerful role in storytelling and can greatly enhance the effectiveness of your explainer video. Consider how you can evoke curiosity, empathy, or excitement to create a deeper connection with your audience.
Incorporate anecdotes, testimonials, or visual elements that elicit emotional responses and make your message more memorable.
With an emotional story, you can foster engagement, empathy, and a stronger connection to your brand or message.
More Expert Tips
- Produce explainer videos with storyboards to visualize the scenes and transitions in your explainer video. This helps ensure a coherent flow and allows you to visualize how the script will come to life on screen.
- Choose a professional voiceover artist whose tone and style align with your brand and message. A well-executed voiceover can enhance the impact of your first script and contribute to the overall effectiveness of the explainer video.
- Incorporate high-quality visuals and animations that complement the script and help illustrate key points. After writing an explainer video script, visuals should be engaging, relevant, and consistent with your brand identity.
- As you start writing an explainer video script, keep the language simple and straightforward to ensure clarity and better understanding. Avoid using technical jargon or complex terminology that may confuse or alienate your target audience.
- Add humor to your script to lighten the mood and entertain your audience when appropriate. Humor can help make your message more memorable and engaging, but be sure to tread carefully and ensure it aligns with your brand personality and audience preferences.
- Consider incorporating testimonials or case studies into your script to add credibility and social proof. Hearing from satisfied customers can help build trust and confidence in your product or service.
- Continuously refine and revise your video script template to ensure it is polished and effective. Be open to making changes based on feedback and testing, and feel free to experiment with sound effects until you find what works best for your audience.
Why Work With Vidico
Expertise
At Vidico, we’re proud to have a team of seasoned professionals who excel in video production. With years of experience under our belts, we’re well-equipped to deliver high-quality results that effectively convey your message and captivate your audience.
You can check our explainer video script examples above. Whether it’s crafting compelling narratives, perfecting visual elements, or mastering sound design, our explainer video template ensures that your explainer video shines.
Creativity
Our creative team at Vidico is dedicated to pushing the boundaries and thinking outside the box. We’re constantly brainstorming fresh ideas and innovative approaches to elevate your project and make it stand out in video marketing.
From captivating storytelling to stunning visuals, we infuse creativity into every aspect of our work, helping you leave a lasting impression on your target market.
Customization
We understand that no two projects are alike, so we offer customizable solutions and free video script templates tailored to your needs, goals, and budget.
Whether you’re a startup looking to make a splash or an established brand aiming for a refresh, we work closely with you to understand your vision and bring it to life in a way that resonates with your audience and achieves your objectives.
Collaboration
Collaboration is at the heart of what we do at Vidico. We value open communication and teamwork, working closely with our clients on the actual process to ensure their vision is realized.
We collaborate in every step of the video production process to refine ideas, provide guidance, and address any concerns, ensuring that the result exceeds your expectations.
Transparent Pricing
At Vidico, we believe in transparency and honesty regarding pricing. That’s why we provide clear and upfront cost estimates so you can make informed decisions about the whole process without any surprises.
You can use our VidiFit Quiz to receive a free estimate tailored to your specific requirements. This will help you budget effectively and plan accordingly.
FAQs
What is the purpose of an explainer video?
The purpose of an explainer video is to effectively communicate a message, idea, or concept concisely and engagingly.
It aims to educate, inform, or persuade the audience by simplifying complex topics and presenting them in an easy-to-understand format, typically using visuals, narration, and animation.
How long should an explainer video script be?
A general guideline is to keep the explainer video scripts between 60 and 90 seconds to maintain viewer engagement and effectively convey the message.
The length of an explainer video script can vary depending on various factors, such as the complexity of the topic, the type of video (Facebook reel, commercial video, or YouTube video [3]), the client’s attention span, and the desired level of detail.
Do I need professional help in crafting an explainer video script?
While it is possible to create a script on your own, seeking professional assistance can significantly enhance the quality and impact of the entire video.
Crafting an effective explainer video script may require professional help, especially if you need more experience in video script writing or storytelling. Professional scriptwriters are experts in writing explainer video scripts and ensure their scripts align with their goals and target audience.
How much does writing a script for an animated explainer video cost?
A script writing service for animated videos can range from $250 to $2,500, depending on the project’s scope and the scriptwriter’s expertise.
Discussing your budget and specific requirements for script writing before they write scripts for your animated video is essential to receiving accurate cost estimates for your project.
Final Thoughts
By crafting a clear, concise, and compelling script for explainer videos, you can convey complex ideas in an easily digestible format and leave a lasting impression on viewers.
Whether you’re looking to educate, inform, or persuade, a well-written script [4] is key to the success of your explainer video.
If you need professional assistance crafting your explainer video script, you can start by using our VidiFit Quiz for a free and upfront estimate. Our team of experts is here to help you bring your vision to life and achieve your goals effectively.
References:
- https://www.forbes.com/sites/theyec/2022/09/16/explainer-videos-and-the-key-to-making-them-great/
- https://www.linkedin.com/pulse/explainer-videos-game-changer-ever-wondered-ideal-length-wzvtf
- https://www.investopedia.com/ask/answers/012015/how-do-people-make-money-videos-they-upload-youtube.asp
- https://www.britannica.com/dictionary/script
