Video Content

30 Awesome Video SEO Statistics & Data For 2024

Laura Chaves
April 27, 2024

The State of Video in 2024

Have you ever wondered how some videos magically appear when you search for something online? Well, it’s not magic—it’s all about Video SEO or making videos easy to find on the internet.

Read on as we share mind-blowing video SEO statistics that can help you understand what works best to get your videos seen by more people.

Quick Overview

  • 93% of businesses secured a new customer simply by posting a video on social media.
  • 80% of users can remember a video advertisement they watched last month.
  • Research by Forrester reveals a significant boost in click-through rates of 200-300% when videos are integrated into email marketing campaigns.
  • 90% of consumers say watching product videos helps them decide what to buy.
  • Over 500 hours of new videos are uploaded to YouTube every minute.
  • Viewers retain an amazing 95% of the message while watching videos but only 10% when they read text.
  • YouTube mobile video watching doubles every year.
  • Social videos get a mind-blowing 1200% more shares than text and image posts combined.
  • Videos are 50 times more likely to rank high on Google’s search results than just plain text.
  • A remarkable 51% of video marketing professionals worldwide consider video to offer the highest return on investment (ROI) among all types of content.

Top 30 Statistics & Data on Video SEO

1. 85% of marketers consider short-form videos more effective than long-form.

Our attention spans have drastically shortened in the digital age, with studies showing that people typically lose interest after just a few seconds of watching.

With these, video marketers consider short-form videos more effective than long-form videos. It can capture attention quickly, engage viewers, facilitate easy sharing, cater to mobile consumption habits, and offer a more cost-effective solution for marketers.

2. 90% of consumers say product videos help them make purchasing decisions.

According to Forbes, 90% of consumers say product videos help them make purchasing decisions, as marketing videos build trust and confidence in the product [1].

Unlike static images or text descriptions, videos can convey information more vividly and convincingly, creating a stronger emotional connection with the audience.

3. Videos increase organic search traffic by 41% for businesses using them.

Businesses that incorporate videos into their online presence experience a staggering 41% increase in web traffic from online search compared to those who don’t utilize video.

Imagine nearly doubling your web traffic by adding something as straightforward as a video to your website or online platforms. It’s not just a possibility; it’s a proven strategy with tangible video results.

4. 88% of users want to see more videos from brands they follow.

Videos uniquely captivate audiences, tell stories, and convey information in a memorable and engaging way. The statistic speaks volumes: 88% of internet users desire to see more videos from the brands they follow.

This overwhelming preference for video underscores its importance in the video marketing strategy.

5. 69% of consumers prefer learning about products through videos over text.

69% of consumers prefer learning about products through marketing videos rather than text [2] because they provide a dynamic way to showcase products or services.

Videos allow viewers to see products in action, understand their features, and visualize how they can benefit. Video is a highly effective tool for capturing and holding audience interest.

6. 82% of people say watching a video convinced them to buy a product or service.

82% of people say watching a video convinced them to buy something because videos grab our attention and show us why we should buy a product or service [3].

People find videos convincing because they can see products or services in action. This visual demonstration helps them understand how things work and why they might need them.

7. Videos are 50x more likely to get organic page ranks in Google than text.

The data from Forrester Research is eye-opening: online videos are a whopping 50 times more likely to land organic page ranks in Google than plain text.

Videos are one of society’s strongest forms of media [4]. This means that when people search for something, they’re much more likely to see video results near the top of the page.

8. Video content on a landing page can increase conversions by over 80%.

The impact of online video content on landing pages is remarkable: it can skyrocket conversions by over 80%.

Simply adding an online video to your landing page can significantly increase the number of visitors who take action, such as purchasing or signing up for a service.

By providing a visual and interactive experience, social media videos engage viewers and guide them through the conversion process more compellingly and persuasively than text or images alone.

9. Videos in blog posts can attract 3x more inbound links than text-only posts.

Incorporating videos into blog posts can attract three times more inbound links than text-only posts [5].

It means that by including social media videos alongside your written content, you significantly increase the likelihood of other websites linking to your blog.

Videos are highly engaging and shareable content that naturally captures people’s attention. When other websites find your online video valuable or entertaining, they’re likelier to link to it from their sites, boosting your blog’s visibility and authority.

10. 66% of consumers prefer watching a video to reading about a product.

A whopping 66% of folks prefer watching videos instead of reading about a product. People connect with videos because they’re more fun and easier to understand.

They let you see how a product works and imagine using it in your own life. Plus, videos aren’t pushy like ads—they’re more about showing you cool stuff and letting you decide for yourself.

11. YouTube is the second most visited website globally.

YouTube holds the second spot, attracting over 110 billion visits [6]. It holds the second spot in terms of website traffic, drawing in a massive audience from around the globe.

Visitors to YouTube view an average of 6.09 pages per visit, with a lower bounce rate of 34.39%.

12. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

When it comes to retaining information, video is king. Viewers remember a staggering 95% of a message when they watch videos compared to just 10% when reading it in text.

This significant difference highlights the power of video in conveying messages effectively and leaving a lasting impact on the audience.

13. YouTube mobile video consumption rises 100% every year.

YouTube online video consumption increases by a remarkable 100% each year. This surge underscores the growing trend of using mobile devices to watch videos on the platform.

14. Including a video on your homepage can increase conversion rates by 20% or more.

Adding a video to your homepage can boost conversion rates by 20% or higher. This statistic emphasizes the effectiveness of video in engaging visitors and encouraging them to take action.

Unlike static images or text alone, videos have the power to convey information in a dynamic and visually appealing manner. They can showcase products or services, introduce your brand story, and highlight key features or benefits—all in a way that resonates more deeply with video viewers.

15. Emails with video have a 200-300% increase in click-through rates.

According to research conducted by Forrester, incorporating videos into your email marketing campaigns can lead to a substantial increase in click-through rates—specifically, a remarkable 200-300% boost.

16. 64% of consumers purchase after watching branded social videos.

A striking 64% of consumers purchase after watching branded social videos on their mobile device, so incorporating video into your social media marketing strategy is essential.

Creating video content that resonates with your target audience can increase brand visibility, foster customer loyalty, and drive sales.

17. Videos up to 2 minutes long get the most engagement.

Aim to keep your videos under 2 minutes to maximize viewer engagement. Research shows that videos up to 2 minutes long receive the highest levels of engagement from viewers.

It’s important to note that viewer interest drops significantly between the two and 3-minute mark.

18. 85% of Facebook videos are watched without sound.

An astounding 85% of Facebook videos are watched without sound [7]. To ensure that videos effectively communicate their message and capture the attention of Facebook users, creators often incorporate visually compelling elements, such as eye-catching graphics, subtitles, and captions.

19. Over 500 hours of video are uploaded to YouTube every minute.

According to Statista, as of June 2022, YouTube witnessed an astonishing influx of over 500 hours of video uploaded every minute. This staggering amount translates to an astounding 30,000 hours of fresh content being uploaded per hour [8].

20. More than 1 billion hours of videos are watched on YouTube every day.

According to video marketing statistics from Comparitech, YouTube records over 1 billion hours of video views each day. This remarkable figure highlights the immense volume of content consumed by internet users worldwide daily.

21. 59% of executives say they would rather watch a video than read text.

According to Forbes, a survey reveals that 59% of senior executives express a preference for watching a video over reading text when both options are available on the same topic and page [9].

This finding emphasizes the importance of offering both text and video, whether for advertising purposes or providing training materials.

Web developers should consider this to cater to their audience’s diverse preferences.

22. Video drives a 157% increase in organic traffic from SERPs.

Video is essential to any brand’s content strategy, offering significant benefits for organic traffic growth [10].

Research indicates that video can increase organic traffic from search engine results pages (SERPs) by 157%.

To maximize YouTube video results, it must adhere to SEO best practices, similar to written content.

23. 93% of businesses gained new customers due to a video on social media.

An impressive 93% of businesses reported acquiring a new customer after sharing a video on social media [11]. Also, most Instagram users follow at least one business online.

Video advertisements on social media platforms emerged as the top method for consumers to discover new brands.

24. 43% of people want to see more video content from video marketers.

Nearly half of the consumers, totaling 43%, seek more video content from video marketers.

In today’s digital age, where attention spans are short, and competition for consumer attention is fierce, video content can be a marketing tool for capturing and holding audience interest.

25. 51% of marketing professionals worldwide name video as the type of content with the best ROI.

More than half, specifically 51%, of video marketing professionals worldwide recognize video as the type of content offering the highest return on investment (ROI).

This acknowledgment underscores the effectiveness and value of video production for marketing in driving business results and achieving video marketing goals.

26. Marketers who use video grow revenue 49% faster than non-video users.

Video marketers integrating video into their strategies achieve revenue growth rates 49% higher than those who do not employ video. This statistic emphasizes the substantial impact of video marketing on driving business growth and financial success.

27. Social video generates 1200% more shares than text and image content combined.

Social video content has been shown to generate a remarkable 1200% more shares than text and image content combined.

Explainer videos uniquely convey emotions, tell stories, and deliver messages in a dynamic and visually compelling manner.

This makes them highly shareable on every mobile device, as viewers are more likely to resonate with and feel compelled to pass along video content that resonates with them.

28. 80% of users can recall a video ad they viewed in the past 30 days.

80% of individuals can recall a video advertisement they viewed within the last 30 days.

It highlights the powerful impact that video ads can have in making a lasting impression on viewers.

29. YouTube channels that post more than once a week are much more likely to get recommended views.

YouTube channels that upload content more than once a week are significantly more likely to receive recommended views.

Frequent uploading increases the chances of videos being suggested to viewers by YouTube’s recommendation algorithm.

30. Videos are shared 20 times more often than any other form of content on LinkedIn.

On LinkedIn, videos are shared 20 times more frequently than any other form of content. It highlights the immense popularity and impact of video content on the platform.

FAQs

Is video content good for SEO?

Video content plays a vital role in enhancing SEO efforts. Unlike static text or images, videos offer dynamic and engaging user experiences, leading to longer dwell times on web pages.

This increased engagement signals to search engines like Google that the content is valuable and relevant, which can positively impact video marketing goals.

How effective are video advertising statistics?

Video advertising statistics provide valuable insights into the effectiveness of video marketing campaigns. These video marketing statistics encompass a range of metrics, including view rates, engagement levels, conversion rates, and return on investment (ROI).

By analyzing these metrics, video marketers can gauge their video ads’ performance and identify areas for improvement.

How do I optimize video content for SEO?

To optimize video content for SEO, start with keyword research to find terms your audience searches for. Then, naturally incorporate these keywords into your video titles, descriptions, and tags for better visibility.

To attract and retain viewers, create engaging content that adds value, like informative and how-to videos. Lastly, technical optimization, such as fast loading times and mobile responsiveness, should be ensured to enhance user experience and boost search engine rankings.

Why is SEO important in video marketing?

Search Engine Optimization is vital in video marketing because it boosts visibility on search engines like Google, helping videos reach and engage target audiences.

Keyword optimization and backlink building improve video performance, leading to higher rankings and organic traffic.

Search Engine Optimization also offers insights into audience behavior, where marketers create refined strategies for better search results. Prioritizing search engine yields better visibility, engagement, and ROI in video marketing efforts.

What is the best video length for SEO?

Generally, shorter videos perform better in search results due to higher engagement rates. However, consider the video’s purpose and context when determining length.

The ideal video length for Search Engine Optimization varies based on platform, content type, and audience preferences.

For informational content, aim for thorough coverage while maintaining viewer interest. For promotional videos, keep the message concise and attention-grabbing. Testing different lengths and analyzing metrics can help find the optimal length for search engine.

Key Takeaways

Video SEO statistics clearly illustrate the significant impact that video content can have on search engine visibility, audience engagement, and overall video marketing success.

From the impressive recall rates of video ads to the exponential increase in shares and the undeniable influence of video on consumer purchasing decisions, the evidence is clear: video is a powerful marketing tool to enhance SEO efforts and achieve tangible results.

Businesses can effectively leverage video marketing to improve their online presence, attract more organic traffic, and drive conversions and revenue.

For those seeking to capitalize on the benefits of video marketing, take the first step for free using our VidiFit Quiz. Vidico can give you a free estimate on your projects and discover how video can transform your marketing efforts.

Don’t miss the opportunity to elevate your brand and connect with your audience meaningfully through the power of video.

References:

  1. https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/
  2. https://www.sciencedirect.com/science/article/abs/pii/S0360131520302323
  3. https://www.webfx.com/blog/general/why-video-matters-to-marketing/
  4. https://www.forrester.com/blogs/12-05-25-the_data_digest_the_power_of_video/
  5. https://medium.com/marketing-and-entrepreneurship/16-visual-content-marketing-statistics-that-will-wake-you-up-59c4c0b80465
  6. https://www.semrush.com/website/top/
  7. https://instapage.com/blog/closed-captioning-mute-videos/
  8. https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
  9. https://www.forbes.com/sites/williamarruda/2016/06/29/why-you-need-to-excel-at-video/
  10. https://www.clickz.com/maximize-your-video-seo-in-2023-proven-strategies-for-success/
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