Microsoft discovered that the average attention span of a person has decreased from 12 seconds to just 8 seconds.
So, attention-grabbing explainer videos can effectively communicate the brand message, whether promoting brand identity, explaining complex concepts, training employees, or showcasing company culture.
Here are the types of corporate video each tailored to meet different objectives and engage with distinct audiences.
Content
10 Main Types of Corporate Videos
1. Company Profile Video
A company profile video is a concise yet compelling business overview highlighting the company’s history, mission, values, and key offerings. It serves as a visual representation of the organization’s identity and introduces the company to potential clients, partners, and stakeholders.
Key Features:
- It introduces the company’s history, including its founding date, major milestones, mission, future vision, and core values.
- Showcase of key products or services and company policy offered.
- Testimonials or interviews with key team members showcasing the company’s expertise and credibility.
Want to captivate your audience and create engaging social media videos? Use our VidiFit Quiz to request a free quote and take the first step towards video success [1]!
2. Explainer Video
A corporate explainer video is a short, animated, or live-action video specifically designed to elucidate complex corporate concepts, processes, products, or services in a clear and engaging manner. Video marketing is a great tool for businesses to communicate their message effectively and not lose interest [2].
Key Features:
- Simplification of intricate corporate topics or processes into easily digestible chunks of information.
- Utilization of captivating visuals through animations, illustrations, or live-action footage.
- Easy sharing across corporate communication channels, ensuring widespread dissemination and accessibility among corporate stakeholders.
3. Promotional Video
A corporate promotional video is a dynamic and essential tool for video marketing. It is designed to showcase a company’s product, service, achievements, or brand image to its new clients.
A great video is a compelling means of generating interest, attracting potential customers, and enhancing brand visibility and reputation at specific events.
Key Features:
- Captivating visuals and engaging storytelling techniques to grab and maintain viewer attention throughout the video.
- Showcasing the company’s key products, services, or solutions at corporate events.
- Integration of branding elements, including logos, colors, and corporate identity, to reinforce brand recognition and recall.
4. Testimonial Video
A corporate testimonial video is a compelling visual presentation featuring satisfied clients, partners, or employees sharing their positive experiences and feedback about a company’s products, services, or corporate culture.
Key Features:
- Authentic and genuine testimonials from real clients, partners, or employees, providing firsthand accounts of their experiences with the company.
- Emotional storytelling techniques emphasize the transformative impact of the company’s products, services, or culture to create consumer awareness.
- Incorporation of experiences and benefits associated with the company in a positive light.
5. How-To Video
A corporate how-to video is an instructional visual resource designed to guide viewers through specific processes, tasks, or procedures related to a company’s products, services, or operations.
The how-to video content contains clear, concise step-by-step instructions, empowering viewers to use or implement the company’s offerings effectively.
Key Features:
- Clear and structured step-by-step process or procedure presentation for utmost audience engagement.
- Narration or on-screen text providing explanations and instructions to accompany the particular product demonstration video, catering to different learning preferences.
- Optimization for various viewing platforms and devices, ensuring compatibility and seamless viewing experiences across desktops, laptops, tablets, and smartphones.
6. Internal Communication Video
A corporate internal communication video is a strategic visual tool for conveying important messages, internal procedures, updates, announcements, or training materials within a company’s internal network.
A training video serves as an effective means of disseminating information, fostering employee engagement, and promoting a sense of unity and alignment among team members.
Key Features:
- Tailor content to specific employee demographics or departments to ensure relevance and resonance with different audience segments.
- Incorporate storytelling techniques in a company culture video to humanize corporate messages and evoke emotional connection and empathy among employees during corporate events.
- Provide employee feedback and dialogue opportunities through comments, surveys, or discussion forums integrated into the video platform.
7. Financial Video
A financial video is a specialized visual resource that conveys information, insights, or analysis related to financial topics, markets, or investments. Creating bank and financial ads to educate, inform, and guide viewers can help them make informed financial decisions. Check these financial services ad examples.
Key Features:
- Financial data, trends, and analysis are presented clearly and understandably, catering to viewers with varying levels of financial literacy [3].
- This section covers various financial topics, including personal finance, investment strategies, investor relations, target market updates, economic and industry trends, and regulatory changes.
- Incorporation of real-life case studies, examples, or scenarios to demonstrate the practical application of financial principles and strategies.
8. Social Media Video
A corporate social media video is visually compelling content specifically tailored for sharing on corporate social media channels. Product videos promote the company’s brand, products, services, or initiatives, engage with the audience, and enhance brand visibility and reputation within the social channels.
Key Features:
- Concise and engaging content designed to capture and retain viewers’ attention amidst the fast-paced nature of social media platforms.
- Integration of visually appealing elements such as vibrant colors, dynamic animations, or captivating visuals to stand out in crowded social media feeds.
- Adaptation of product video length and format to align with the specific requirements and best practices of each social media platform (e.g., square format for Instagram, vertical format for TikTok).
9. Corporate Social Responsibility Video
Corporate social responsibility videos visually represent a company’s commitment to ethical, environmental, and social responsibility initiatives. They showcase the company’s efforts to impact society, communities, and the environment positively.
Key Features:
- Presentation of the company’s CSR initiatives, projects, company history, or partnerships to address social, environmental, or community challenges.
- Use of storytelling techniques to convey the company’s motivation, values, and impact on society, fostering empathy and connection with the audience.
- Collaboration with nonprofit organizations, community partners, or other stakeholders to amplify the reach and impact of CSR initiatives.
10. Recruitment Video
A recruitment video is a dynamic visual presentation to attract top talent to join a company’s workforce. These videos showcase the company culture, values, work environment, career opportunities, and employee benefits to engage potential employees and encourage them to apply for open positions.
Key Features:
- Introduction to the company’s culture, values, and mission, providing insight into what sets the organization apart as an employer of choice.
- Highlighting the company’s workplace environment, facilities, and amenities.
- Showcase day-in-the-life scenarios or a behind-the-scenes video to provide a realistic preview of working at the company.
What are Corporate Videos?
Corporate videos are visual communication tools businesses or organizations create for various purposes, such as marketing, training, internal communication, or brand promotion.
These videos typically feature professional production quality and are tailored to the company’s purpose, identity, values, and objectives to generate leads.
These videos can take on diverse formats, including promotional videos, FAQ videos, training videos, internal communication videos, tradeshow videos, recruitment videos, testimonial videos, and more.
Why Do You Need One?
A corporate video is essential for effective communication, enhanced branding, increased engagement, wider reach, training, and gaining a competitive advantage. It provides a dynamic and engaging way to convey messages, reinforce brand identity, and capture audience attention.
By leveraging visuals, storytelling, and emotions, social media videos can attract new customers, educate existing and new employees, and differentiate businesses in a competitive market.
Do you need professional assistance in creating impactful brand videos? Please schedule a consultation with our team today or get a free estimate using our VidiFit Quiz.
Why Work With Vidico For Your Corporate Videos
Tailored Corporate Videos
At Vidico, we understand that every business is unique. We specialize in crafting corporate videos tailored to your needs and objectives.
From scriptwriting to production and editing, we ensure that every aspect of your video project is customized to convey your message and reflect your brand identity effectively.
Experienced Professionals
Our team comprises skilled corporate videographers, editors, and creative professionals with years of industry experience. We bring a wealth of knowledge and expertise to every project, ensuring that your video is produced to the highest standards of quality and professionalism.
With Vidico, you can trust that your live-action and animated video will be in the hands of seasoned professionals dedicated to bringing your vision to life.
Transparent Pricing
At Vidico, we believe in transparency and honesty in all our business dealings, including pricing. That’s why you can use our VidiFit Quiz for clear and transparent pricing for our corporate video services, providing clarity and confidence in your investment.
You’ll know exactly what to expect from the outset, with no hidden fees or surprises.
FAQs
What should be in a corporate video?
A corporate video typically includes a company overview, product or service demonstrations, client testimonials, employee interviews, and branding elements [4]. It aims to effectively communicate the company’s message, values, and offerings to its prospective customers.
What type of video is a commercial?
A commercial is a type of promotional video specifically created to advertise a product, service, or brand. It is typically on average length and aired on television, online platforms, or other media channels to reach a wide audience and persuade them to purchase or engage with the advertised offering.
What is corporate video vs brand video?
A corporate video showcases a company’s overall operations, culture, and values and is aimed at internal or external stakeholders.
On the other hand, a brand video is a great example of a video type that conveys the brand story, essence, personality, and emotional connection to its target audience.
Key Takeaways
The types of corporate video serve as invaluable assets for businesses seeking to communicate effectively, engage their audience, and achieve their objectives.
These types of corporate videos offer a versatile and powerful means of storytelling and communication; they showcase company culture, promote products or services, train employees, or build brand awareness.
If you’re ready to harness the power of corporate videos to elevate your brand and achieve your goals, use our VidiFit Quiz for a free estimate and get started!
References:
- https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://advertising.amazon.com/library/guides/video-marketing
- https://www.investopedia.com/terms/f/financial-analysis.asp
- https://www.business.com/articles/build-trust-with-video-marketing/
