Video Marketing

How to Increase Brand Awareness with Video

Michael Pirone
December 24, 2019

The State of Video in 2024

In nearly all marketing strategies, increasing brand awareness should be one of your main priorities. If no one knows your brand or company, no one will buy your products or avail of your services. So if you want to increase your customer base and boost your sales, you must make a way for people to get to know your brand a lot better.

If you are aiming to increase brand awareness, there is one crucial thing that you should know — video is more powerful now than ever.

When we find something visually exciting and mentally stimulating, we will stop whatever it is that we are doing to watch or look at it. Because of this, video is one of the essential marketing tools that successful businesses have in their arsenal. According to statistics…

  • 30% of people who shop online claim that they rely on video in discovering new products.
  • As per Animoto, video ads are the number 1 platform where consumers discover brands that they later buy from.
  • 82% of consumers watch videos to learn more about a new product or service. 

Numbers don’t lie. If you’re not yet using video to increase brand awareness, it’s about time that you do. In this article, we will explore the ways that you can create a video that will boost brand awareness.

How Can Video Increase Brand Awareness?

You already have probably heard the saying “a picture is worth a thousand words”. If that’s the case, can you imagine just how much a video can deliver?

The main reason that video is effective in marketing a business is that it is quite efficient when it comes to sharing information with the viewer. This is because of how many elements in the video can convey a message—the facial expressions of the characters, the silence in between the dialogue, the body language, the text, and many more.

These cues may seem small and easy to neglect, but when all of these add up, you can use them to increase brand awareness, boost your brand recall, and maintain customer loyalty.

How to Create a Video that Can Increase Brand Awareness

If that’s the case, then how can you create a video that can increase brand awareness? Here are some tips that you may want to consider:

Know all the W’s.

Creating a video would require you to identify the 5 W’s—Who, What, When, Why, and Where.

The first thing that you need to do is to identify who is your target market. For whom did you design your products and services? Be as specific as possible when it comes to creating your buyer persona. Try to figure out where they live, how old they are, what their likes are, what interests them, and more.

Second, you need to know the what—what type of content do you think your target market wants to see? What kind of content may be beneficial to them? There are many types of corporate videos that you can choose from: product overview video (an excellent choice for creating interest in what you are offering), demonstration video (this can appeal to the customers who are under your target market but have not tried your company yet), or a brand video (to connect to your target market at an emotional level).

Third, why. This is where the storyline matters. Why would people watch your video, or why would they engage with your brand? This is the perfect time for you to think about the video content and how you want to deliver it.

Fourth, where should your distribute the video? Do you want to put it up on Facebook, your website, or other traditional channels?

Lastly, when will you launch the video. If you plan to post it on social media, you should also know if you’re going to post it in the morning or the evening.

Establish your brand in every shot in the video.

Keep in mind that the goal of the video is to increase brand awareness. If the video won’t exhibit your brand, then how can you expect your viewers to come to know it.

You see, you do not have to put the logo or your product in every shot. That might be too in-the-face and may turn off some viewers. What you can do is to incorporate subtle branding in every shot.

Take this Koala video, for example. Vidico used a turquoise background in almost all shots. This color can be associated with the brand because of the color of their name and logo. Not only does the background remind you of the brand, but it also makes the video look more cohesive as well.

Keep the video short yet compelling.

Keep in mind that no matter how much people love videos, a video that is too long can be too much for them. The rule of thumb is to keep most videos at around 2 minutes or so.

But no matter how short the video is, you must make sure that it is as compelling as possible. With a short story-driven video, you can certainly make your mark in your viewer’s minds and hearts.

Video is the Perfect Way to Boost Your Brand

There is no denying the fact that corporate videos are the best tools to increase brand awareness. But let’s face it: producing effective videos is not an easy feat. There are lots of factors that you need to address and decisions you need to make—the storyboard, characters, musical scoring, dialogues, and more.

If you think producing a video on your own is too much, you may want to enlist the help of a professional video editor. They will know the ins and outs of creating a compelling video, and they can help you come up with the most effective video to increase brand awareness.

Vidico has been growing brands with engaging video marketing for years. We’d love to hear more about how we can help you. Get in touch today!

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