Video Content

10 Best Live Action Video Examples To Inspire You (2024)

Laura Chaves
December 21, 2023

We know you’re looking for live-action videos that stand out – the kind that captivates and tells a story in a way that sticks with you. Unlike animation, these videos feature real people, physical sets, and tangible props, creating a sense of authenticity and immediacy that can resonate deeply with viewers.

But let’s face it, the internet is overflowing with video content. Finding those gems amidst the noise can be tough.

We’ve spent a lot of time around cameras, sets, and editing screens to know what makes a great video. Our experience and passion for storytelling mean that we’ve picked out something truly exceptional for every entry on this list.

Whether you’re a marketer, a creative director or a founder looking to grow your startup, we’ve got something special for you.

Join us as we dive into these amazing live-action video examples that will uncover everything from heart-touching narratives to informative and entertaining pieces.


    Top 10 Live-Action Videos You Should Watch

    1. Koala x Vidico

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The Koala brand video from 2019 effectively stands out as it uses real-life actors and actresses instead of computer-generated graphics and images.

    Our [1] content is cleverly structured, using humor and relatable scenarios to engage the target audience while delivering information of the service.

    This video effectively showcases how a brand can differentiate itself in a competitive market through creative and expertly executed live-action storytelling.

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    2. Vervoe x Vidico

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The live-action video from Vervoe, in partnership with Vidico, effectively combines humor, character development, and a clear problem-solution structure to engage the audience and deliver a compelling message.

    The video’s opening sequence cleverly introduces the common frustration of job interviews, setting the stage for a relatable scenario.

    The characters’ expressions and body language are skillfully used to convey emotions and add humor to the narrative.

    3. Apple Homepod

    What Makes It Stand Out: The HomePod [2] promotional video featuring live-action human actors is an impressive piece of marketing content that effectively highlights the product’s key features and capabilities.

    The voiceover then provides a clear and concise introduction to the HomePod, emphasizing its powerful audio components, adaptive capabilities, and advanced computational audio.

    The narration is expertly delivered, providing essential information or an idea about the product’s features while maintaining a tone of excitement and sophistication.

    4. Dollar Shave Club

    What Makes It Stand Out: The Dollar Shave Club promotional video is a standout example of concise, straightforward, and effective marketing.

    The video starts with a direct and engaging introduction by the founder, Mike. He quickly and briefly explains what Dollar Shave Club is and the value it offers – razors delivered right to your door for just a dollar a month.

    Humor plays a significant role in the video’s success. The video entertains the audience but also reinforces the product’s simplicity and value.


    What Makes It Stand Out: By injecting fun, humor, and relatability, the video transforms a potentially unexciting subject into an entertaining and memorable experience. The cinematography is evident throughout the video, and the edited clip is superb.

    The video tells a compelling story by highlighting people’s struggles during the moving process.

    The video effectively showcases relatable characters and situations, following a clear narrative structure that keeps viewers engaged and leaves a lasting impression.

    6. Starbucks

    What Makes It Stand Out: The Starbucks video is a heartwarming and emotionally impactful video that excels as it effectively captures the genuine reactions of individuals with a relevant scenario.

    Unlike animation-style video format, live-action shows relatability, allowing viewers to easily empathize with the people in the video and envision themselves in similar situations.

    7. Express VPN

    What Makes It Stand Out: ExpressVPN’s explainer video is a creative and effective way to communicate its message to the audience.

    Unlike other videos, it uses actors and clips that effectively convey its message clearly and conciseness.

    High-quality visuals, fun scenarios, sound effects, and music contribute to its engaging and professional presentation.

    8. Grammarly

    What Makes It Stand Out: The Grammarly promotional video effectively communicates the value of Grammarly as a writing assistant to improve academic performance.

    The video highlighted Grammarly’s features, such as cleaning up messy sentences and offering advanced spelling and grammar suggestions.

    Humor adds an entertaining element to the video, making it more engaging and memorable.

    9. Zoom One

    What Makes It Stand Out: Zoom’s promotional video effectively highlights the benefits of Zoom One’s intelligent collaboration tools. The video starts with visually engaging scenes that depict team members in various settings.

    The choice of background sound adds a dynamic and energetic element to the video. It complements the visuals and enhances the overall viewing experience, making the content more engaging.

    Using real-life people instead of animations helped resonate with the target audience. Also, the video maintains a brief duration, ensuring that it captures the viewer’s attention without overwhelming them with too much information.

    10. Med Mart

    What Makes It Stand Out: Med Mart’s video effectively highlights its commitment to providing medical equipment and solutions to customers.

    The video features real-life people and scenarios, showcasing the genuine interactions between customers and Med Mart’s team. This authenticity helps viewers relate to the brand and the services it offers.

    Aside from the reality footage from the company, a sincere tone is a strategic example in the video that can engage viewers and build trust.

    Live Action vs Animated Video

    Live-action and animated explainer videos are two distinct approaches to visual storytelling.

    Live-action uses actual performers, settings, and physical elements to convey a message, providing a sense of authenticity and relatability. As you watch the video, it adds a human touch and can evoke emotional connections.

    In contrast, animation employs computer-generated graphics or hand-drawn illustrations, allowing creative flexibility and imaginative storytelling. The video offers creative freedom and can simplify complex concepts, making them visually creative and engaging.

    Live-action and animation are widely used in marketing, depending on the budget, story, details, and other factors.

    Find an estimate for your video project in minutes.
    With our new VidiFit quiz you can find the right type of video to meet your marketing goals along with a high-level estimation on how much it would cost to produce it.
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    Why Work With Vidico

    Proven Expertise

    Vidico’s extensive portfolio of successful video projects demonstrates our unmatched expertise in the field. Our experience spans various industries, showcasing our ability to adapt to diverse needs and deliver exceptional results.

    With Vidico, you’re partnering with a team that can create videos that meet and exceed your expectations. We will talk you through the process and help you make the best choice for your brand.


    Vidico’s primary focus is on delivering tangible results for your business. Whether your goal is to boost brand awareness, generate leads, or drive conversions, we design content with measurable outcomes in mind.

    You can trust us to create engaging videos and help you achieve your specific objectives. Also, we can help you choose the best for your brand and guide you throughout the process.

    Trusted by Leading Brands

    Vidico is the preferred choice of renowned brands like Spotify, Vimeo, and AllTrails, demonstrating our reputation for reliability and quality.

    When you partner with us, you align your brand with a company with a proven track record of delivering outstanding video content that drives results.

    Check out our portfolio and watch our videos to learn why leading brands choose Vidico.

    Cutting-Edge Technology

    We embrace the latest advancements in technology. From state-of-the-art lighting, camera, and editing software to innovative animation techniques, Vidico ensures that every video is at the forefront of industry standards.

    Do you need a helicopter shot or any creative shot? We’ve got you covered! We are a team of experts who can shoot award-winning clips for your brand.

    Seamless Collaboration

    We believe in transparent and efficient collaboration. Vidico maintains clear lines of communication throughout the production process, ensuring that you are always informed and involved.

    We respect your timelines and deliver on schedule, making your experience with us smooth and hassle-free.

    We can talk and explain the process of our service and help you decide what type of film suits your brand. Visit our page today!

    Competitive Pricing

    Vidico offers top-tier video production without the premium price tag. We understand the value of your investment and work diligently to maximize the impact of your budget.

    With Vidico, you get exceptional quality at a cost-effective price point. You can use our VidiFit Quiz for free if you want to know the price point and other factors to consider with our service.


    What is a live-action video?

    Visual content features people, physical environments, and objects to convey a narrative or story.

    It is a filmmaking production where humans interact with their surroundings, giving a sense of authenticity and real-life scenarios.

    Why do people prefer live-action?

    People prefer this video type due to their authenticity, emotional impact, and believability.

    They connect viewers with real experiences, evoke emotions, and build trust through tangible elements like humans and settings [3]. Live-action’s versatility makes it suitable for various purposes, enhancing its popularity.

    How much does it cost to create a live-action video?

    On average, a simple live-action video may cost a few thousand dollars, while more complex projects can range from tens to hundreds of thousands or more.

    The cost of creating a live-action video can vary significantly based on factors such as video length, complexity, shoot location, equipment (e.g., camera, light, editing software), and post-production requirements.

    It’s advisable to consult with a production company or videographer for a tailored quote based on specific project details. You can also use our VidiFit Quiz and get clear pricing in 90 seconds.

    Key Takeaways

    Live-action videos offer a compelling and authentic way to convey messages, stories, and emotions to audiences [4]. Their ability to capture real-life scenarios, evoke emotions, and build trust makes them a valuable tool in various fields, from marketing and entertainment to education and news.

    With their human touch and sensory appeal, they continue to be the best choice for engaging and connecting with viewers personally, enriching the world of visual storytelling.

    Take the first step towards creating captivating, authentic content that resonates with your audience. Use our VidiFit Quiz for a free estimate for your next live-action video project.


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