Video Content

7 Best Motion Graphics Explainer Videos You Shouldn’t Miss (2024)

Laura Chaves
December 21, 2023

Motion graphics explainer videos are a fusion of art and technology, using animation, visual effects, and storytelling to simplify ideas, captivate audiences, and leave a lasting impact.

In this digital age, where attention spans are short, and competition for engagement is fierce, motion graphics explainer videos are a powerful tool for communication, education, and marketing.

Here are the best motion graphic explainer videos that effectively communicate, educate, and captivate diverse audiences across various industries.

Content

    Top 7 Awesome Motion Graphics Videos Worth Watching

    1. Freshbooks

    Average Pricing: Starts at $5000

    What Makes It Stand Out: This motion graphics explainer video made by Vidico [1] stands out due to its engaging narrative, visually appealing and consistent graphics, and effective use of transitions.

    Smooth transitions between scenes and other things contribute to a visually pleasing experience. The text is clear and easy to read, ensuring that viewers can grasp the key messages without effort.

    It is the best explainer video that makes abstract and difficult concepts easier to understand. The voiceover is clear and effectively complements the story, message, and images, guiding the viewer through the story.

    Unlock the full potential of animated explainer videos for your business. Visit our website or use our VidiFit Quiz for free!

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    2. Easy Agile

    Average Pricing: Starts at $5000

    What Makes It Stand Out: The Easy Agile did an excellent job with its motion graphics explainer video. It strategically targeted potential customers, conveyed core messaging with clarity, and maintained visual simplicity for conference settings.

    It provides educational value, engaging the users effectively, showcasing adaptability across multiple platforms, and addressing language barriers through the absence of voiceover.

    These technical elements combine to create animations that effectively communicate Easy Agile’s value proposition to their target customers.

    The decision to exclude voiceover is a notable choice. Instead, the animations rely solely on visual elements and on-screen text to convey the message, making it accessible to global clients without language barriers.

    3. Ikea

    What Makes It Stand Out: This motion graphics explainer video effectively communicates IKEA’s Multichannel approach through clear messaging and a simple animation style.

    The narration on the animated explainer video simplifies complex ideas and makes it easier for the users to understand how their app works.

    While other animation styles have a mix of animated elements, Ikea used a 2D animated explainer video with subtle transition effects (fade-ins and fade-outs) to move between sections smoothly.

    4. Recurly

    What Makes It Stand Out: This motion graphics explainer video effectively communicates the features and benefits of Recurly’s subscription management platform.

    Unlike other promotional videos, it has a clear information organization, visual presentation, screen recordings, floating UI animations, interactivity, branding consistency, and a well-structured narrative.

    These technical elements combine to create an informative, engaging explainer video showcasing Recurly’s product capabilities.

    5. Bartec

    What Makes It Stand Out: Bartec explainer video involves accurately representing real-world mechanisms in a digital format, making it easier for the users to visualize and comprehend.

    This motion graphics explainer video stands out because it can translate real-world mechanical processes into engaging digital animations.

    It achieves conceptual clarity, offers a seamless viewing experience, maintains visual consistency, and effectively communicates the workings of the Barte remote bus system.

    6. Gogoro

    What Makes It Stand Out: This explainer video for Gogoro excels technically by seamlessly combining 2D and 3D animation motion graphics while maintaining visual consistency.

    It ensures a smooth narrative flow and engages the clients with a visually captivating and cohesive storytelling experience.

    Maintaining the same color scheme, speed, and personality throughout the animated video is a technical feat. These technical elements combine to create an explainer video that stands out from other marketing videos.

    7. PowerBlox

    What Makes It Stand Out: This explainer video effectively communicates Power-Blox’s solution for providing reliable power in remote areas through precise scripting, scene transition, storyline, voiceover, and music.

    The script is clear and concise, presenting Power-Blox’s solution’s key features and benefits straightforwardly.

    The video demonstrates how Power-Blox works, emphasizing its scalability, adaptability to various energy sources, and autonomy.

    Advantages of Motion Graphics Videos

    • Motion graphics [2] videos offer a cost-effective, visually engaging, and versatile means of simplifying complex concepts, maintaining brand consistency, and reaching global audiences.
    • With the ability to convey information clearly and creatively, motion graphics videos excel in data visualization, storytelling, and mobile-friendly content delivery.
    • They allow for rapid production, easy updates, and precise narrative control, making them an ideal choice for a wide range of software and applications, from awesome explainer videos to marketing campaigns.
    • Their digital nature enables measurement and analytics, ensuring content optimization and consistent quality throughout the video.
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    Are There Disadvantages?

    • Motion graphics may need more realism than live-action videos, making them less suitable for specific contexts or industries where authenticity is crucial.
    • Compared to live-action videos with human actors, motion graphics with animated characters may struggle to evoke strong emotional connections with the viewer.
    • Due to their popularity, motion graphics can become repetitive if creators rely too heavily on templates, diminishing the story’s uniqueness or ads.

    Things To Consider When Looking For Motions Graphics Explainer Videos

    Cost of Animated Explainer Videos

    Clearly define your budget for video projects. This budget should encompass all aspects, including production, scriptwriting, voiceovers, and additional elements.

    Understand that the complexity of your desired animation will influence the cost. More intricate animations, detailed graphics, and longer durations typically require a higher budget.

    In addition, decide whether to hire professionals or opt for DIY solutions. Professional studios may offer higher production quality but come at a higher cost, while DIY tools can be more budget-friendly but may need more sophistication.

    If you want professional graphic design services, use our VidiFit Quiz and get transparent pricing in 90 seconds.

    Video Styles

    Motion graphics use animated graphics, text, kinetic typography, and shapes to convey information. They are excellent for simplifying complex concepts and creating visually engaging content with a consistent design style.

    The 2D style involves two-dimensional images and characters. They are versatile and suitable for various purposes, from storytelling to educational content.

    3D animations add depth and realism to the video created. They are ideal for showcasing products, architectural visualizations, and simulations.

    Consider mixed media by combining multiple animated elements to achieve a unique and engaging video. For example, you might use 2D style for characters and 3D animations for product demonstrations.

    Why Work With Vidico

    Expertise & Creative Excellence

    Vidico boasts a team of skilled professionals with extensive experience in video production. Our expertise ensures that your video project is executed with precision and creativity.

    Vidico is known for its creative prowess. We excel in crafting engaging and visually appealing short videos that captivate and resonate with your target audience.

    Proven Track Record

    Vidico has a track record of delivering successful video campaigns for many brands and established agencies, including startups.

    Many businesses have trusted Vidico to bring high-quality animations and compelling visual content. It has been a preferred choice for businesses seeking effective video solutions.

    Customization

    Vidico understands that each project is unique. They work closely with clients to tailor video solutions to specific needs, ensuring your message is effectively conveyed.

    We will seek feedback on the video we created and explain the details and concept before execution. Watch our videos on our website and check out our portfolio for more inspiration.

    Diverse Styles

    Whether you require motion graphics, 2D animation, 3D animation, collage style, or a blend of styles, Vidico can deliver videos in various formats that match your preferences.

    Using videos, we can explain your products, business processes, or services in the most fun and engaging way. We can enhance and increase your sales and brand recognition by creating videos in a fun and engaging way.

    Cost-Effective Animated Explainer Video

    Vidico offers competitive pricing while maintaining high production quality, making it a cost-effective choice for businesses of all sizes.

    Using our VidiFit Quiz, you can get straightforward pricing, business ideas, and the right video style for your business in 90 seconds.

    Collaborative Process

    Vidico fosters collaboration, ensuring that your vision and input are integrated into the final product. We value and incorporate your suggestions into our creative process.

    Our team of animators, managers, producers, editors, and writers will guide you through the whole process and help you keep your focus on your business.

    FAQs

    Why are motion graphics explainer videos so popular?

    Motion graphics explainer videos are popular due to their ability to simplify complex messages or information through visually engaging animations and text.

    They offer a dynamic and versatile format that captures clients’ attention while conveying information concisely.

    Their cost-effectiveness compared to live-action, suitability for digital platforms, and potential for brand consistency contribute to their popularity.

    What’s the difference between motion graphics and traditional animation?

    Motion graphics and traditional animation differ primarily in their style and technique. Motion graphics, text, and shapes are used to create animated visuals.

    In contrast, traditional animation involves hand-drawn or frame-by-frame animation, offering a more artistic and detailed approach.

    While they convey information concisely, traditional and live-action emphasize artistic expression and character movement intricacies.

    What is motion graphics commonly used to make?

    Motion graphics are commonly used to create a wide range of visual content.

    Moving graphics can be used in explainer videos, advertisements, title sequences for films and TV shows, educational animations, product demos, infographics, promotional content for businesses, and video [3] intros for websites and social media (for example, YouTube and Google).

    Their versatility and ability to simplify complicated ideas make them popular for conveying information, engaging audiences, and adding a dynamic visual element to various forms of media and communication.

    In Conclusion

    Motion graphics explainer videos are a dynamic and versatile visual storytelling and communication tool that can help businesses [4].

    Their ability to simplify complex concepts, engage audiences through captivating animations, and maintain brand consistency makes them a valuable asset for businesses, educators, and creators.

    Whether used for product explanations, marketing campaigns, or educational content, motion graphics explainer videos deliver information effectively while leaving a lasting visual impact.

    Ready to captivate your audience? Harness the power of motion graphics. Get started now by using our VidiFit Quiz for a free estimate!

    References:

    1. https://www.globenewswire.com/en/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
    2. https://online.maryville.edu/blog/motion-graphics-vs-graphic-design/
    3. https://www.britannica.com/dictionary/video
    4. https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/09/boost-your-conversion-rates-with-motion-graphics/
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