Why are tech companies like Spotify, Square, and TikTok outsourcing video production instead of building massive in-house teams? The answer is simple: they need to scale video content output without scaling headcount proportionally.
Traditional in-house video production hits a wall when you need 50+ assets per month. You can’t just keep hiring more video editors—that approach breaks budgets and creates management nightmares. Smart SaaS marketing leaders are turning to systems-based outsourcing video that delivers 10x more content at 60% lower per-asset costs.
Key Takeaways:
- Systems-based outsourcing delivers 10x more content at 60% lower per-asset costs than traditional agencies
- In-house video teams cost $180K+ annually, while outsourcing provides higher output for $60-120K
- Asset bank methodology creates reusable templates that compound value over time
- Traditional “more people, more problems” approach breaks down at scale for growing companies
- Strategic outsourcing focuses on scalable frameworks rather than project-by-project production
Content
Why Should You Consider Outsourcing Video Production?
The old agency model was simple: throw more people at the problem. Need 10 videos? Video production companies would quote you for 10 separate productions. This staffing-heavy approach might have worked in 2015, but it’s completely wrong for scaling tech companies in 2025.
At Vidico, we’ve produced over 1,200 video projects for tech brands and generated 1.4 billion views using our systems-based approach. Instead of the traditional “more people, more problems” mentality, we deliver 10x more high-quality video content than conventional agencies while reducing per-asset costs by up to 60%. [1]
Traditional video production companies solve content volume challenges by adding more people—an approach that inherently breaks down at scale.
Here’s why the traditional model fails SaaS companies:
- Inconsistent Quality When you’re managing multiple freelancers or agencies, brand consistency becomes a nightmare. Each contractor interprets your brand differently, leading to disjointed video content that confuses your target audience and dilutes your message.
- Unpredictable Costs Most video production companies price each video separately, making budget planning impossible. You’ll request quotes from three agencies and get wildly different numbers—one says $15K, another quotes $45K for the same project.
- No Compound Value Traditional production treats each video as a standalone project. There’s no systematic approach to creating reusable assets or building on previous work. You’re essentially starting from scratch with every new project.
- Scaling Bottlenecks Need to double your video output next quarter? The traditional answer is to double your in-house team or vendor count. This linear scaling approach breaks down quickly and becomes unsustainable for growing companies.
What Are The Benefits Of Outsourcing Video Production For B2B Companies?
Outsourcing video production provides specialized professionals with vast experience working with diverse clients, along with access to fresh perspectives and new ideas for creating high-quality videos.
1. Access to Specialized Skills and Equipment
“Vidico has been an incredible creative agency partner, and we couldn’t be happier with their work. From graphic design and video production to copywriting, they consistently deliver high-quality results—quickly, reliably, and at a fair price. They truly understand our business and always go the extra mile to ensure our partnership is both effective and enjoyable.” — Jennah Blau, Global Head of Publisher Development @ TikTok
Professional video production agencies have the necessary specialist equipment and expertise to deliver professionally edited videos. You gain immediate access to motion designers, animators, scriptwriters, and creative strategists who’ve worked across hundreds of SaaS campaigns. Most companies don’t have the resources to maintain equipment or develop these specialized skills internally.
TikTok increased creative output by 400% using our video system → See our work
2. Significant Cost Savings and Predictability
Outsourcing video editing and production is often less expensive than hiring an in house team when you factor in salaries, benefits, and equipment costs. For most companies, the math is clear:
- In-house department cost: $180K+ annually (one video producer, one dedicated video editor, plus equipment and software)
- Systems-based outsourcing: $60-120K annually for significantly higher output
3. Scalability Without Linear Cost Increases
Outsourcing video allows you to scale up or down as needed, making it ideal for projects with varying demands or tight deadlines. During product launch seasons, you can 3x your video production output without hiring additional staff or negotiating new contracts.
4. Fresh Creative Perspectives
Outsourcing video editing can provide more creativity since the vendor is exposed to many businesses across different industries. Internal teams often get stuck in industry echo chambers. External creative partners bring insights from working with diverse SaaS companies across different verticals.
5. Faster Turnaround Times
By leaving video production in the hands of experts, your in house team can focus on their core responsibilities, maximizing productivity and efficiency. Instead of your marketing manager spending weeks learning complex video editing software, they can focus on marketing strategy and performance optimization.
Looking for creative strategies for 2025? Watch our short video on What You Need from a Creative Agency in 2025
The Systems-Based Alternative That’s Transforming SaaS Video Production
Systems-based video production agencies deliver 10x more video assets than traditional companies while reducing per-asset costs by up to 60%. This approach replaces the “more people, more problems” mentality with systematic frameworks that compound value over time.
Here’s how the 10x approach works:
Asset Bank Development
Instead of creating standalone videos, systematic production builds libraries of reusable components—branded animations, text templates, color schemes, and motion graphics elements that can be recombined for different campaigns.
Template Creation
Every project generates reusable templates for future productions. A single explainer video becomes the foundation for social media cuts, ad variations, landing page videos, and sales enablement assets.
Workflow Optimization
Systematic agencies develop proven processes for briefing, production, and revision cycles. This eliminates the “reinventing the wheel” problem that plagues traditional video production.
Cross-Channel Optimization
Rather than creating separate videos for different platforms, the systems approach starts with omnichannel distribution in mind. One production yields optimized versions for YouTube, LinkedIn, Instagram, Twitter, and your website.
Interested in our design system concept? Learn more about Vidico’s 10x Approach to creative production.
What Types Of Creative Services Should I Outsource For A SaaS Business?
The most successful SaaS video marketing campaigns combine multiple video formats, strategically mapped to each stage of the funnel to accelerate the buyer’s journey. Here’s what to outsource and why:
Product Demo Videos and Animation
These are the backbone of SaaS marketing. In the 90-second to 5-minute range, product demos require UI/UX design integration, motion graphics expertise, and storytelling that focuses on benefits, not features. Animation helps simplify complex software concepts into visually appealing videos.
Why outsource: Creating compelling product demos requires specialized motion design skills and a deep understanding of conversion psychology that most in-house teams lack.
Video Editing Services and Post Production
Professional video editing services encompass color correction, sound effects, music addition, and seamless transitions, resulting in a polished final product. The editing process is often time-consuming and resource-intensive, requiring a professional editor with access to advanced software and techniques.
Case Study: Toggl
Toggl increased conversion rates by 32% and reduced cost-per-acquisition by 27% using our video system for their product launch campaign → See our work
Social Media Content
Short-form video content will be the biggest marketing trend in 2025, with 29% of marketers planning to leverage platforms like YouTube. Social content requires platform-specific optimization, trend awareness, and high-volume production for testing. [2]
Sales Enablement Videos
Custom pitch videos, case study animations, and proposal videos that help close deals. These require a deep understanding of your sales process and buyer objections.
Customer Success Stories
Video testimonials and case study animations that build consumer trust and social proof. High-quality production ensures these assets reflect well on both your company and your customers.
What Types Of Creative Work Should Stay In-House Vs. Be Outsourced For Tech Companies?
72% of companies use a combination of outsourced and in-house talent. The key is understanding what each approach does best.
Keep In-House:
Brand Strategy and Messaging: Your internal team understands your product, customers, and competitive landscape better than any external partner. Keep high-level strategic decisions internal.
Simple Social Updates: When it comes to creating simple videos, these can be rapidly produced by an in-house production team in response to your audience’s needs. Quick announcements, behind-the-scenes content, and reactive social media posts are more effective when produced internally.
Product-Focused Content: Feature announcements, product updates, and technical tutorials benefit from internal product expertise. Your product team can quickly create screen recordings and basic walkthroughs.
Real-Time Response Content: Crisis communications, live event coverage, and timely industry commentary require immediate responses that are difficult to coordinate with external teams.
Outsource These:
High-Quality Production Content: Super-successful campaigns require expert technical skills that in-house teams often lack. Brand films, major campaign launches, and premium content benefit from specialized expertise.
Complex Animation and Motion Graphics: Complex animations, 3D renders, and sophisticated motion graphics require specialized software knowledge and years of experience to execute well.
Multi-Channel Campaign Content: Campaigns that need to work across multiple platforms and formats benefit from systematic production approaches that most internal teams can’t match.
Evergreen Marketing Assets: Website videos, sales presentations, and core marketing materials that will be used for months or years benefit from high-quality video content.
How to Evaluate Video Production Partners for Maximum ROI
Not all video production agencies are created equal. Finding a video production agency that specializes in your industry gives you access to new talent and ideas. Here’s how to identify partners that deliver systematic value:
Look for Systems, Not Just Services
Ask potential partners about their asset bank methodology. How do they ensure your video investments compound over time? Do they create reusable templates and components, or do they start from scratch with every project?
Demand Portfolio Depth in Your Vertical
Strong technical expertise and extensive video production experience spanning SaaS and tech companies is crucial for crafting engaging, professionally edited videos. Look for agencies that understand SaaS buyer journeys and can showcase results for similar companies.
Evaluate Their Creative Process
The best video partners don’t just execute your ideas—they enhance them. Look for agencies that ask probing questions about your buyer personas, conversion goals, and distribution strategy.
Assess Scalability and Flexibility
Can they handle your current needs while scaling with your growth? A skilled video production team provides scalable solutions that can grow with your business. The right partner should offer flexible subscription models rather than project-by-project pricing.
Request Performance Case Studies
Don’t just look at pretty videos—ask for conversion data, engagement metrics, and business impact. The best agencies track results and continuously optimize their approach based on performance data.
Ready to level up your creative strategy? Join our On-Demand Masterclass on How to Scale B2B Creative
The Hidden Costs of DIY Video Production
Many SaaS marketers underestimate the true cost of building in house video production capabilities. Equipment cost varies widely depending on your use—cameras, lights, sound gear, etc. Here’s what the real numbers look like:
Direct Costs
- Professional video equipment: $15K-50K initial investment
- Software licenses: $2K-5K annually
- Staff salaries: $120K-200K per video specialist
- Ongoing training and skill development: $5K-10K annually
Hidden Costs
Opportunity Cost: Your team spends time learning video production instead of optimizing campaigns and driving growth.
Quality Inconsistency: It’s challenging to find the right talent that can deliver the creativity and quality you desire. Amateur-looking videos can damage your brand perception and reduce conversion rates.
Technology Debt: Video equipment and software require constant updates and maintaining equipment becomes an ongoing expense. What seems like a one-time investment becomes additional responsibilities for your team.
Scaling Limitations: Production capabilities are limited with small teams. Your video output is constrained by your team size, making rapid scaling impossible.
Want to see more of our work? Explore our portfolio featuring projects for leading tech brands.
Building Effective Creative Briefs for Outsourced Projects
Clear communication is crucial when working with an external team to ensure that your vision is accurately translated into the final product. Here’s how to brief projects that deliver exceptional results:
Start with Business Objectives
Don’t just describe what you want—explain why you want it. What specific business goal should this video achieve? How will you measure success?
Example Brief Element: “This product demo video should increase trial sign-ups from our homepage by 25%. Current conversion rate is 3.2%, and our target is 4%.”
Define Your Target Audience Precisely
Generic “tech professionals” won’t cut it. Be specific about titles, company sizes, pain points, and where they consume video content.
Provide Context, Not Constraints
Share your brand guidelines, competitor examples, and strategic context. But avoid overly prescriptive creative direction that limits innovative solutions.
Include Distribution Strategy
Where will this video live? How will people discover it? Different distribution channels require different creative approaches.
Set Clear Deliverable Expectations
Specify formats, dimensions, lengths, and any technical requirements upfront. A good brief prevents scope creep and revision cycles.
Managing Ongoing Creative Partnerships for Sustainable Growth
The key to scaling creative production is building systems that compound value over time. Here’s how to structure long-term partnerships that fuel growth:
Establish Regular Strategy Sessions
Monthly or quarterly video strategy calls ensure your creative partner understands your evolving business priorities. These sessions should cover upcoming product launches, performance data from recent videos, market feedback, and budget planning.
Create Feedback Loops
Collaboration with a creative video production team takes time, effort, and clear communication. Implement structured feedback processes that improve results over time through performance reviews, A/B test results, brand guideline updates, and technical specification refinements.
Plan for Scale
Work with partners who understand your growth trajectory. The best creative agencies help you plan video content calendars that align with business milestones and seasonal campaigns.
Measure and Optimize
Track key metrics beyond vanity metrics. Focus on business impact, including conversion rate improvements, lead quality and quantity, sales cycle acceleration, and brand awareness.
Talk to an expert and explore the right approach for your next campaign.
Avoiding Common Outsourcing Pitfalls That Waste Budget
Picking the wrong video production agency can lead to time-consuming communication challenges and project delays. Here are the most common mistakes and how to avoid them:
Choosing Based on Price Alone
The cheapest option usually costs more in the long run. Low-cost agencies often deliver poor quality, require extensive revisions, or fail to meet deadlines—all of which increase your total cost of ownership.
Lack of Clear Success Metrics
Without clear goals, you’ll end up with pretty videos that don’t drive business results. This trade-off between aesthetics and performance often makes the most sense for companies focused on growth.
Inadequate Project Scoping
Vague project scopes lead to scope creep, budget overruns, and disappointing results. Invest time in a detailed briefing to avoid expensive revisions.
Ignoring Cultural Fit
Choose partners who communicate well and understand your company culture. Building professional relationships requires alignment on values and communication styles.
Also read: How To Choose A Video Production Company For Tech & SaaS
FAQs
How long does video production typically take?
Simple videos take 1-2 weeks, while complex animations require 3-4 weeks. However, agencies with asset bank systems can often deliver variations and updates in 2-3 days once initial templates are established.
When should a company start outsourcing video production?
Most companies should consider outsourcing video production when they need more than five videos per month or lack specialized skills, such as motion graphics and animation. It’s more cost-effective than hiring full-time staff for sporadic video needs.
How do you find a reliable video production company?
Start by asking trusted colleagues for referrals, reviewing portfolios for relevant industry experience, and requesting case studies that demonstrate business impact. Look for agencies that offer systematic approaches rather than one-off project pricing.
Conclusion
The companies winning in 2025 aren’t just making videos—they’re making strategic video decisions based on a deep understanding of their audience. The choice isn’t really between in-house production and outsourcing video production. It’s between systematic approaches that scale and ad-hoc methods that waste resources.
Traditional agencies solve content volume challenges by adding more people. But we’ve learned that systems beat staffing every time. Our asset bank methodology ensures no creative dollar is wasted—each production yields up to 10x the assets of traditional approaches.
The real breakthrough was making systematic production work for both video and design. By systematically capturing each project’s output and converting it into reusable templates and components, we’re able to streamline future work and give our clients a compounding advantage.
Ready to scale your creative production without the traditional agency headaches? Schedule a Free Strategy Session to explore how our subscription model can work for your specific needs.
References:
- https://www.globenewswire.com/news-release/2022/08/12/2497652/0/en/Video-Production-Company-Vidico-Launch-Rebrand-To-Offer-Their-Customers-Clarity-Precision-And-An-Even-Higher-Level-Of-Communication.html
- https://www.searchenginejournal.com/social-media/social-media-platforms/
