Social media is a big part of our way of life. It’s where we have fun, chat, get our news and weather forecasts, and discover. It’s a significant part of the world we live in, and it’s more.
Likewise, they offer businesses a tremendous opportunity to market their products and services to almost any viewer.
In this article, we’ll explore social media video production companies and cover all the basics, ideas, and best practices if you plan to reach out and create viral social media videos.
Content
Top 3 Social Media Video Production Agencies
1. Vidico
Who We Are: Vidico is one of the best video production companies. It has worked with big companies and created over 1200 videos for different social media channels.
With our expertise in social media marketing strategy and remote video production, we offer various production services and can help you create videos optimized for social media platforms.
For more than five years of experience, we already served the biggest Tech, SaaS, and eCommerce companies, including Amazon, Spotify, Samsung, Uber, Airtable, Salesforce, Digital Ocean, Square, and more.
We make business-relevant video content and high-quality videos on social media platforms and formats. We can create TikTok videos, LinkedIn videos, Snaps, Facebook Reels, marketing videos, training videos, brand videos, explainer videos, promotional videos, recruitment videos, YouTube videos, multiple videos for mobile-focus marketing services, and more.
“I never had a video project go as smoothly as creating the product video with Vidico.” – Merrin Hughes, Product Marketing Manager, BugHerd
Are you ready to conquer social media with compelling videos? Take our VidiFit Quiz to discover the perfect video project for your marketing goals. In just 90 seconds, you’ll get an instant cost estimate.
2. We Are Social
Who They Are:
We Are Social is a social-first video production agency that has also worked with top institutions like TikTok, the Australian government, Audi, Samsung, and many more.
This social media video agency helps you develop video marketing strategies that align with your values and beliefs and get you new customers.
Like many social media video production companies today, We Are Social can produce promotional videos, event videos, commercial videos, emotional videos, TV commercials, YouTube videos, corporate videos, explainer videos, educational videos, training videos, and branded content for any social media platform.
3. We The People
Who They Are:
We The People is a digital communication company known for providing a high-quality video marketing strategy in the digital world.
The social media video agency also gained experience working with exciting companies like Adidas, Facebook, YouTube, TikTok, Abbot, and more. They also primarily focus on video content on mobile devices and can help with brand strategy and community management for a social platform like YouTube.
In addition, the influencer marketing agency can provide performance-ready social videos, corporate videos, brand videos, educational videos, promotional videos, event videos, and explainer videos.
What Is a Social Media Video?
A social media video is a short promotional, brand exposure, or product produced specifically for a social platform and positioned to spark engagement and captivate viewers from social networks.
As a social media video production company, we have a proven track record of successfully creating social media video ads with engaging content and driving results.
Top video production companies produce video content, video production services, and video editing services that align with clients’ needs and are usually seen on social media like YouTube, Facebook, and TikTok.
Why Produce Social Content?
The Reach and Acquisition Potential Is Greater Than Any Other Channel.
Social media platforms offer your brand plenty of reach and put you in users’ feeds more than Google and YouTube combined. With all networks combined, people spend most of their time online.
TikTok counts more monthly visits than Google, with over 1 billion active users. Meanwhile, Facebook counts more than 4 billion Facebook professional videos watched daily, with over 500 million viewers watching 100 million hours of social videos daily.
But it is more than how many people spend time on a social platform. The engagement level that smart brands get on these services makes them even harder to pay attention to.
Also, according to Facebook, 71% of shoppers find video ads relevant, and 62% of users become interested in a product or service after discovering it in Stories.
Customers Search for Products Before Making Purchase Decisions.
Checking social media platforms before buying a product has become the new norm in most people’s buying process.
According to OptinMonster, 78% of people like to learn about and appreciate products through video. According to the 2022 GWI Gen Z report, 46% of Gen Zers rely on TikTok to find product and brand information, while 69% use Instagram.
Social media is the first place we run to when looking for genuine product demos from people we can easily relate to and trust. Given this trend, it makes sense to use video campaigns across social media channels to meet it and be where your potential customers search for products when they want to buy.
8 Amazing Social Media Video Content to Produce
1. Versus/Comparisons
It is a product video type where you show a lifestyle with your product versus a lifestyle without it on the same screen. People post these videos on their social media accounts to capture the product’s impact on its users, and the viewers can see the immediate value they can expect from using the product.
Here is an example video that our video production company has produced for Finder:
2. Behind-the-Scenes
Behind-the-scenes videos are among the most attention-grabbing video content your brand can create. If your product has a fun, complex, or somewhat enjoyable video production process, it can be a great idea to share that process with viewers.
3. Feature Video
Your video content doesn’t have to be about your whole product. Social media video production companies know that videos are best when short and quick to watch.
It won’t hurt if you focus the video on only one feature rather than different aspects because this is the most beneficial for your targets.
Check here how ThankYou’s video only focuses on one feature:
4. Case Study Videos
Case study videos are nothing new to social media video production companies. Here, you include one of your happy customers, whom your viewers can relate to, and share how your product has helped improve their lifestyle.
Here is what our video production company produced for Bailey Nelson:
5. Interview/ Q&A videos
Answering your targeted audiences’ burning questions in social media videos is a great way to engage with them and bring them close to your company.
Here is what our video production company produced for PayK:
6. Promos and deals
Do you have a fantastic offer you would like to present to your target customers on social media? Use an eye-catching video to promote it. Be sure to wrap it up in a short video with a quick CTA and share it with your followers.
Here is an example of what our video production company created for Finder:
7. User-generated content (UGC)
If you want to gather user-generated content, you can hold a contest, reach out to influencers, or search for videos your fans uploaded.
Here is what our video production company produced for Finder:
Here is another video example that our video production company produced for Bailey Nelson:
8. Tutorials/How-to-Videos
How-tos and tutorials are among the most searched-for topics online, and video production companies like Vidico specialize in them. They involve showing your viewers how to achieve something specific using your product or service.
Tips for Production & Optimization
Align With Your Target Social Platform’s Specs and Requirements.
When creating videos, you need to examine your target sites and the content that exists natively there.
As a video production agency, we aim to learn more about the type, length, style, aspect ratio, resolution, frame rates, mood, file format, and everything about the videos and ensure our videos align with them.
We’ve got our recommended training video production agencies here.
Keep Your Social Media Videos Short
Most people will skip through a social media video that exceeds the 60-second threshold. A short film performs better on social media than a long one—they always have, and they still do.
We like to keep our videos between 15 and 45 seconds for YouTube video ads.
Always Upload Natively
Social media advertising is an excellent shortcut to sharing links and calling it quits. After all, social media like Facebook, YouTube, LinkedIn, and Twitter are smart enough to recognize video content and embed it appropriately so viewers can click and watch.
The problem is that YouTube and other platforms’ algorithms prioritize native videos. In other words, if your video is uploaded natively, it is more likely to be seen in users’ feeds.
Entertain, Be Fun
People primarily use social media services to have fun and engage with their peers, not buy. Even when they search for products, they expect real videos from people they can relate to.
If you want an established social media presence (and other platforms), you should create social media videos that are socially powerful, engaging, and entertaining.
Most companies hire social media video production companies like Vidico to provide video strategy, pre-production, and post-production services.
Hook the Target Audience
Most sites use auto-play and never-ending scrolls. It means that content never ends on most social media platforms, and people can easily see the first few seconds of an explainer video without clicking it.
You need to be able to grab viewers’ attention and keep them long enough to watch your video in its entirety.
With Vidico, you can guarantee a socially powerful finished product. We have high-quality tools, knowledgeable animators, writers, and team leaders to guide you from initial briefing to post-production.
Make Sure Your Video Is Compelling Even Without Sound
If your videos can only work well and drive engagement with sound, you’ll miss out on a lot. That’s because most videos on social media are muted until the user chooses to turn on sound. Also, people tend to watch videos even if there’s no sound.
Our video production company can take care of your custom content, and you can count on us for muted video content.
Engage Viewers With Attention-Grabbing Thumbnails
Most social media sites use auto-play, so designing thumbnails may not be worthwhile. However, it will help if you still maximize your chances.
Media services like YouTube, Twitter, LinkedIn, and Facebook still display video thumbnails—sometimes even before auto-playing them.
Add Subtitles
Subtitles make it easy for viewers to follow your video, especially if it is a dialogue. Also, if you target global viewers, subtitles can be a great way to break accent barriers and ensure everybody can understand what you have to say correctly.
Mix Shots
Suppose your social media video is dormant (i.e., it’s not aesthetically pleasing or visually captivating, most people will sleep on it. So, be bold. Try different things and mix things up a little.
Our video production agency uses bird’s-eye or drone videos to take action shots, make the video dramatic, take close-up and far-off shots, etc.
Create a Loop
If you frequently watch videos on YouTube, TikTok, Twitter, or Instagram, you know what this is about. Short videos are primarily played in rotation on socials (aka, in a loop). You aim to create videos that seamlessly loop so viewers won’t notice and watch your videos a few times more.
What to Look For in a Social Media Video Production
- Content Relevance: Videos should align with your brand’s message and appeal to your target audience on specific social platforms.
- Engagement Factor: Look for creativity and elements encouraging viewer interaction, such as calls to action, questions, or interactive features.
- Production Quality: High-quality visuals and sound are essential, even for short social media clips, to maintain professionalism and attract viewers.
- Format Versatility: Ensure the company can produce videos optimized for various social media formats, including stories, posts, and ads.
FAQs
Why is social media video production important?
Social media video production services are important because videos have become a highly effective medium for engaging and connecting with online audiences.
Engaging content from an expert social media content production company can help convey messages, showcase products or services, tell stories, and drive user engagement on social websites.
What are some popular social media video formats?
Socially powerful studios produce social media video formats in square videos (1:1 aspect ratio), vertical videos (9:16 aspect ratio), ultrawide videos (21:9 aspect ratio), and landscape videos (16:9 aspect ratio).
How long should social media videos be?
Video length should be tailored to the platform and content type. For instance, many video production companies create Instagram videos in under 30 seconds, while YouTube content can take longer to engage viewers deeply.
Tailoring videos to specific platfroms during the entire production process of the final video in paid media can be a great marketing strategy.
What types of videos work best on social media?
Different types of videos, such as explainer videos, behind-the-scenes clips, engaging content, customer testimonials, live streams, and animated posts, are effective on social media. The best type depends on your audience and video campaign goals.
Create Your First Social Video Today With Vidico
Social media videos come in many forms and can help you achieve many business goals—from getting the word out about your business to fueling acquisition.
At Vidico, we have experience creating stellar social media videos for top-tier brands. As a top social media production company with an in-house team of video creatives, we use the best software tools to bring visions to life. We will be with you throughout the entire creative process of your brand films, from pre-production to post-production, and we will post on social channels.
Do you want to know how much a social video will cost and what suits your needs? Use our VidiFit quiz to find out.
