Product Marketing Videos

Vimeo Enterprise

Vimeo approached us to create a suite of videos to compliment the refresh of Vimeo Enterprise, including their new website launch. With a tight-knit team of seven crew members and one clear vision, we powered through ten product marketing videos in four days of shooting.

Watch our video for Vimeo Enterprise

Vimeo approached us to create a suite of videos that would compliment the brand-new refresh of Vimeo Enterprise, on the new website launch. We’ve hosted our videos on Vimeo for over 5 years now, and we love everything about the platform. So this was hugely exciting for Vidico!

Evan Pirone

Production Director

Mission.

Vimeo Enterprise is an expansive service, with rich and powerful features that can help large companies not only scale up their video content but empower them to connect with bigger audiences, create beautiful showcases, live events and of course – to learn from viewer engagement with insightful analytics.

Vimeo’s marketing team needed a way to showcase a large range of solutions and features in an engaging, concise, and compelling way. The answer? A demo page with a video-first approach to place marketing demo videos that explain how each product and its features solve Vimeo users’ problems.

Approach.

We developed a unique style by combining branded colour backgrounds with textured foreground elements — across the desktop, set and lighting, striking the balance of the neat and tidy communication of the product itself, whilst also paying homage to Vimeo’s organic, rough and raw approach to storytelling — and its creator community.

Integrating the UI was a core part of the video brief, to not only create an awareness asset, but one that can dive deeper into the ‘how’ from a functional perspective, and in turn, lowering the barrier to entry. Because hey, enterprise software can be complex.

The results.

With a tight-knit team of seven crew members and one clear vision, we powered through ten product marketing videos in four days of shooting. You can see all videos here.

Keeping a sense of simplicity within the product demonstration and achieving that tone in the script and narration was a huge success for us.

Vimeo maximised the investment in these videos by using all the creative collateral from the videos across their product landing pages and social channels.

They also created a unique demo page for their Enterprise solution that hosted all videos to invite users to sign up for a demo. Engagement increased by about 3x on this page achieving a solid page view to video click rate.