In the fast-evolving digital marketing landscape, video advertising has emerged as a vital tool for brands aiming to capture attention and drive engagement.
Today, videos are more than just a format; they’re a means of storytelling that can turn viewers into loyal customers.
Here, we’ll explore the latest, most insightful video advertising statistics to clearly understand why investing in video is a strategic move in 2024.
Updated Video Ad Data & Statistics for 2024
- Social videos generate 1200% more shares than text and images combined.
- 95% of people watch explainer videos to learn about products.
- 500 million people watch Facebook videos daily, highlighting its massive reach.
- Shoppable video ads significantly boost conversion rates, merging viewing with purchasing.
- 360-degree videos see 7 times higher engagement than standard videos.
- Videos with CTAs lead to 380% more clicks, proving their effectiveness in driving actions.
- 82% of consumer internet traffic will be video by 2025, showcasing video’s growing dominance.
- Vertical videos achieve a 90% higher completion rate than horizontal, optimizing for mobile viewing.
- Video marketing increases brand trust by 58%, enhancing consumer perceptions.
- 57% of executives prefer video over text for updates, valuing video’s efficiency.
Top 30 Video Advertising Statistics
1. Consumers are 64-85% more likely to purchase after watching a product video.
Product videos offer a close-up experience of the product, allowing consumers to visualize its features and benefits, which influences purchasing decisions significantly.
2. The average user spends 88% more time on a website with video content.
Dive into a site with video content, and you’ll find yourself staying much longer than you might on others.
It’s no coincidence—videos pull you in and keep you engaged, which not only enriches your site visit but also signals to search engines that there’s something of value here.
This boost in dwell time not only elevates SEO rankings but ramps up conversion chances too, as engaging videos can persuade viewers to click, buy, or subscribe.
3. YouTube mobile ads get 83% viewer attention, much higher than TV ads.
Imagine an ad that holds your gaze; that’s YouTube mobile ads for you! Capturing a whopping 83% of viewers’ attention, these ads blow traditional TV spots out of the water, thanks to their precision targeting and relevance to your daily interests and needs.
For marketers, this stat is a wake-up call to prioritize mobile-friendly content and tap into the highly engaged mobile audience.
4. Social videos generate 1200% more shares than text and image content combined.
Videos are the social media superstars, going viral with ease and spreading brand messages far and wide. They pack a punch, delivering content that resonates, entertains, and moves viewers to share with friends and followers.
This means a spectacular boost in visibility and organic reach for brands—achieving marketing gold without the heavy ad spend.
5. 80% of users can recall a video ad they watched in the past 30 days.
Ever wonder why that one ad sticks in your mind weeks after you’ve seen it? Video ads have that stickiness, with 80% of viewers remembering them long after the screen goes dark.
This makes video a powerhouse for brand recall, keeping you top of mind among consumers. For businesses, leveraging video means not just catching the eye but lingering in the memory, paving the way for both initial engagement and lasting brand loyalty.
6. Global video ad spending was projected to reach $45 billion.
As more brands allocate budgets toward video, this figure underscores the growing financial commitment to video as a primary marketing channel.
7. 92% of marketers say video is essential to their strategy.
It’s nearly unanimous—92% of marketers have declared video an essential part of their arsenal. This isn’t just another tool in the kit; it’s the linchpin of successful digital campaigns, transforming strategies and boosting engagement across all platforms.
As the digital landscape evolves, video remains a cornerstone, shaping how brands communicate with their audiences.
8. 95% of people watch explainer videos to learn about products.
Ever struggled with a complex product? Explainer videos come to the rescue for 95% of consumers, breaking down hard-to-grasp concepts into enjoyable, easy-to-understand visuals.
These videos are more than just informative; they’re a gateway for consumers to see the real value of a product, making them a critical educational resource in any marketer’s toolkit.
9. Nearly 50% of internet users seek videos about a product before purchasing.
Before clicking ‘buy,’ nearly half of all internet shoppers hit play on product videos. Why? These videos act as digital salespersons, showcasing features and benefits in action and giving potential buyers the confidence they need to make a purchase. This trend highlights the growing importance of video content in the consumer decision-making process.
10. 500 million people watch Facebook videos daily.
Facebook isn’t just for status updates anymore. With 500 million people tuning into videos every day, it’s a bustling global theater. This staggering viewership makes Facebook a goldmine for marketers looking to engage with a broad and diverse audience.
Whether it’s live streams, promotional clips, or viral videos, Facebook’s dynamic platform offers unparalleled reach in the world of digital marketing.
11. Influencer videos have over 8x the engagement rate compared to brand-owned content.
Influencers bring authenticity, encouraging higher engagement as audiences resonate more with personal endorsements.
12. Shoppable video ads boost conversion rates significantly.
By allowing consumers to purchase directly within a video, shoppable ads streamline the path to purchase, enhancing conversion rates.
13. Emails with “video” in the subject line see 7% more opens.
Adding “video” to email subject lines piques interest, leading to higher open rates and engagement within email campaigns.
14. 360-degree videos generate up to 7 times higher engagement than standard videos.
Immersive 360-degree experiences allow viewers to explore content interactively, fostering deeper engagement.
15. 54% of consumers want to see more high-quality video content from brands.
Quality matters to consumers, who prefer polished, well-produced videos that reflect a brand’s professionalism and attention to detail.
16. Including a call-to-action (CTA) in videos leads to 380% more clicks.
Strategic CTAs within videos guide viewers toward the next steps, greatly enhancing engagement and click-through rates.
17. Instagram videos receive 2x the engagement of other post types.
Instagram’s canvas comes to life with videos, capturing double the engagement compared to static posts. This visual platform thrives on motion and color, making videos a magnet for likes, comments, and shares.
For brands, this means prioritizing video content on Instagram is not just an option; it’s a strategy to amplify visibility and interaction.
18. LinkedIn users are 20 times more likely to share videos than other post types.
On LinkedIn, a platform teeming with professionals eager to consume and share insightful content, videos stand out. They are shared 20 times more frequently than any other type of content.
This remarkable statistic highlights the value of video as a tool for thought leadership and networking, making it essential for brands looking to make an impact in professional circles.
19. 85% of Facebook videos are watched without sound.
In the silent world of Facebook video browsing, 85% of videos are watched without sound, prompting a shift in how content is created.
Smart brands adapt by adding captions and engaging visuals, ensuring their message resonates clearly and effectively, even on mute. This adaptation is crucial for maintaining viewer engagement and ensuring the message isn’t lost in silence.
20. Videos with captions boost view time by 12%.
Adding captions to videos isn’t just about accessibility; it’s about extending engagement. Captions can boost view times by 12%, keeping viewers hooked longer.
This enhancement allows viewers to follow along in noisy environments or settings where audio isn’t feasible, broadening the reach and impact of video content across diverse audience segments.
21. Video ads on social media lead to 89% more qualified leads.
Social media videos capture targeted audiences, increasing the likelihood of attracting high-quality leads.
22. 82% of consumer internet traffic will be video by 2025.
As video consumption continues to rise, video content will soon dominate internet traffic, making it indispensable for digital marketers.
23. 68% of people prefer to learn about products via short videos.
Short, concise videos deliver product information quickly, meeting audience demand for bite-sized, digestible content.
24. Vertical videos have a 90% higher completion rate than horizontal ones.
On mobile devices, vertical videos align naturally with the screen, creating a more user-friendly experience and driving completions.
25. 56% of consumers say video ads encourage them to purchase.
Video’s visual storytelling influences consumer behavior, with over half of viewers more likely to make a purchase after watching.
26. Viewers are 4 times more likely to watch videos from their favorite creators.
Content from well-loved creators outperforms brand-made content, showing the power of influencer partnerships.
27. 65% of video viewers watch until halfway if the content is engaging.
Captivating videos have the power to hold attention, with 65% of viewers watching at least halfway through if they find the content engaging.
This emphasizes the importance of crafting videos that are both entertaining and informative. Videos that strike this balance see significantly better retention rates, whereas those that push too hard to sell often experience viewer drop-off, underscoring the need for subtlety in video marketing.
28. Interactive video ads engage viewers 32% longer than standard video ads.
The dynamic nature of interactive video ads, featuring elements like quizzes and clickable links, captivates viewers, holding their attention 32% longer than non-interactive ads.
This extended engagement enhances the viewer’s experience and increases the likelihood of message retention and conversion, showcasing the effectiveness of interactive content in today’s digital landscape.
29. Video marketing boosts brand trust by 58%.
High-quality video content is a conduit for brand trust, boosting it by an impressive 58%. Videos that are well-produced and honest communicate a brand’s transparency and reliability, forging a stronger bond with viewers.
This level of trust is pivotal in converting viewers into loyal customers, highlighting the integral role of video in building and maintaining customer relationships.
30. 57% of executives prefer video over text for company updates.
In the fast-paced business world, 57% of executives prefer receiving updates through video rather than text. This preference speaks to the efficiency and effectiveness of video communication, which allows for a more personal and engaging exchange of information.
Videos help executives absorb important content quickly and connect with broader company developments, which is essential for modern corporate communication strategies.
FAQs
How effective are video ads?
Video ads are highly effective; they engage audiences more deeply by combining visual and audio elements, which helps improve recall and brand recognition. Additionally, they can significantly increase conversion rates and viewer engagement compared to static ads.
Why are video ads more effective than other types of ads?
Video ads combine visual and auditory elements, making them more engaging and memorable compared to text or image-only ads.
What are the key benefits of using video ads?
Video ads can enhance brand awareness, increase engagement, and drive sales through compelling storytelling and visual appeal.
Conclusion
The impact of video advertising on consumer behavior is undeniable. From boosting purchase intent to significantly increasing engagement, videos have become a powerful tool in today’s digital-first landscape.
As video continues to dominate online traffic and shape buying decisions, brands that invest in quality video content will stay ahead and thrive in this competitive environment. These statistics highlight the strategic advantage of using video to reach and resonate with audiences effectively.
Share your insights and experiences with video advertising! Let us know how video, especially with Vidico’s creative approach, has impacted your marketing strategies!
