As the professional world shifts more towards digital engagement, LinkedIn has become a powerhouse for video content.
Video on LinkedIn is not just an engagement tool but a gateway for brands to connect with decision-makers, build authority, and increase conversions.
Here are the top LinkedIn video statistics for 2024, designed to help you understand why video is essential on this platform.
Updated LinkedIn Video Stats & Data
- LinkedIn users are 20x more likely to share video content, making it a powerful tool for organic reach and visibility.
- Video posts drive 5x higher interaction rates, engaging audiences far more than text or image posts.
- LinkedIn video ads hold attention 3x longer than static ads, allowing brands to deliver impactful messages.
- Brand awareness increases by 50% with LinkedIn video, helping brands make a memorable impression.
- Videos under 30 seconds achieve 200% higher completion rates, perfect for concise, effective communication.
- Educational videos see 3x higher engagement, making them a top choice for adding value and building authority.
- 62% of B2B buyers trust LinkedIn video content, enhancing credibility and influencing purchasing decisions.
- LinkedIn Live videos receive 7x more reactions than standard posts, ideal for real-time engagement and community building.
- Video is shared 30% more on LinkedIn than on other platforms, expanding reach within professional circles.
- LinkedIn video ads increase purchase intent by 45%, making them highly effective for driving conversions.
Top 30 LinkedIn Video Statistics You Need to Know
1. LinkedIn users are 20x more likely to share video content.
LinkedIn users are much more inclined to share video posts compared to other content types.
Video’s visually engaging format fosters a stronger connection, encouraging users to share content that resonates. This is essential for brands aiming to increase reach, as shares amplify visibility across user networks, enhancing organic growth opportunities.
2. Video posts drive 5x higher interaction rates.
Video posts on LinkedIn significantly boost interaction rates compared to text-based content, capturing user attention and encouraging engagement through likes, comments, and shares.
This increase in interaction creates a ripple effect that elevates the post’s visibility on users’ feeds, sparking conversations and fostering a stronger online community. Brands can leverage this high engagement to build connections and encourage brand discussions, establishing a loyal following.
3. B2B brands generate 80% of leads through LinkedIn.
LinkedIn dominates in the B2B space for lead generation, with video content enhancing this advantage. For B2B brands, LinkedIn’s video capabilities provide a dynamic platform to explain complex products or services, making it easier to build trust and convey expertise.
By utilizing video, brands can engage decision-makers with visuals and storytelling, generating more qualified leads and supporting long-term business growth.
4. LinkedIn video ads hold attention 3x longer than static ads.
Video ads on LinkedIn are proven to keep viewers engaged three times longer than static image ads, offering brands an extended timeframe to convey their messages. This prolonged attention window is a powerful opportunity for brands to communicate detailed information, introduce products, and foster viewer interest.
With increased retention, video ads are more likely to drive conversions or encourage follow-up actions, maximizing advertising ROI on the platform.
5. Brand awareness increases by 50% with LinkedIn video.
LinkedIn video content has shown to increase brand awareness by 50%, establishing it as an essential tool for companies aiming to leave a lasting impression.
Through video, brands can showcase their personality, values, and expertise in ways that are memorable and relatable. The enhanced recall associated with video ensures that brands remain top-of-mind, making them more recognizable and influential in the professional landscape.
6. 74% of marketers see video as essential on LinkedIn.
A significant percentage of marketers now prioritize video, viewing it as an essential component of LinkedIn’s marketing strategy. As video continues to dominate, marketers who invest in video stand out more readily, seeing enhanced engagement and recall from their target audience.
7. LinkedIn video ads increase conversion rates by up to 30%.
LinkedIn video ads can boost conversion rates by as much as 30%, offering a powerful advantage for brands focused on driving user actions, such as sign-ups, inquiries, or purchases. Video ads effectively guide viewers through the decision-making process by delivering a clear, targeted message.
Video’s engaging format helps simplify complex offerings, reduce viewer hesitation, and create a seamless journey from interest to conversion, making it a valuable tool in achieving high ROI.
8. Videos under 30 seconds achieve 200% higher completion rates.
Short-form videos, particularly those under 30 seconds, achieve a completion rate that’s 200% higher than longer videos, proving exceptionally effective on LinkedIn.
Professionals, often pressed for time, are more likely to engage with concise, impactful content. By delivering focused messages quickly, brands can improve engagement, ensuring their messages reach completion.
This quick-hitting format makes short videos ideal for brand introductions, product highlights, and quick calls-to-action that resonate with busy viewers.
9. Educational videos see 3x higher engagement.
Educational videos attract three times the engagement on LinkedIn compared to other content types, underscoring LinkedIn’s reputation as a platform for professional growth and knowledge-sharing. Videos that provide valuable insights or skills-building tips resonate strongly with LinkedIn’s audience, positioning brands as credible industry leaders.
Educational content engages viewers and builds trust, encouraging them to look to the brand as a reliable resource and boosting long-term brand loyalty.
10. Storytelling videos yield a 2x higher click-through rate.
Videos that incorporate storytelling generate twice the click-through rate compared to direct or fact-based content. Storytelling connects emotionally with viewers, making brands more relatable and encouraging deeper engagement.
When a brand shares its journey, mission, or success stories, it creates an authentic narrative that audiences are more inclined to explore further. This approach leads to more clicks and, ultimately, higher engagement as viewers seek to learn more about the brand’s offerings or purpose.
11. 62% of B2B buyers trust LinkedIn video content.
LinkedIn videos are perceived as highly credible, with most B2B buyers trusting video content on the platform. This statistic underscores video’s role in establishing authority and reliability, which can positively influence purchasing decisions.
12. LinkedIn videos inspire 5x more conversations than text posts.
LinkedIn videos generate more conversations, fostering community engagement. Video content is more likely to prompt responses, questions, and discussions, encouraging professional interaction and dialogue around shared interests or industry topics.
13. LinkedIn Live videos receive 7x more reactions than standard video posts.
LinkedIn Live allows brands to interact in real time, leading to seven times the engagement of regular video posts. Live content’s immediacy and authenticity drive higher interaction rates, ideal for Q&A sessions, events, and interactive workshops.
14. 52% increase in ad spending on LinkedIn video ads.
With LinkedIn’s video ad success, businesses are allocating larger budgets to video content. This increased investment reflects the high ROI from video ads, which perform better in engagement and conversion metrics.
15. Training videos on LinkedIn see 80% higher engagement.
Training videos are exceptionally popular on LinkedIn, receiving 80% more engagement than other content. As professionals seek growth, brands offering educational resources are positioned as valuable contributors to professional development.
16. Product videos boost view rates by 40%.
Videos that showcase products or services see a 40% rise in views. Product-focused videos are visually informative and concise, making them an excellent tool for highlighting unique features and encouraging purchases or inquiries.
17. Four out of five B2B decision-makers use LinkedIn.
LinkedIn’s audience includes a high concentration of B2B decision-makers, making it a prime platform for businesses targeting corporate clients. Video content helps reach these decision-makers effectively, supporting informed decision-making.
18. 57% of LinkedIn video views come from mobile devices.
More than half of LinkedIn video views occur on mobile devices, emphasizing the need for mobile-friendly content. Brands that optimize videos for mobile are more likely to engage this large segment, enhancing user experience across devices.
19. Company culture videos increase applications by 41%.
LinkedIn videos that highlight company culture result in a 41% increase in job applications. By showcasing the workplace atmosphere, companies can attract candidates who align with their values, enhancing recruitment quality.
20. Recruitment video ads raise engagement by 34%.
Video ads focused on recruitment see higher engagement rates, underscoring video’s impact on attracting top talent. As candidates search for transparency, video provides a firsthand look into potential roles and workplace dynamics.
21. Video drives 5x more engagement on LinkedIn.
LinkedIn videos receive five times more engagement than text or image posts, making them ideal for brands aiming to build a vibrant online community.
22. Storytelling in video ads increases retention by 2x.
Stories drive viewer retention, particularly in video ads, as users connect with relatable narratives. Brands using storytelling in videos can improve message retention and engagement.
23. Video is shared 30% more on LinkedIn compared to other platforms.
LinkedIn’s professional network amplifies video sharing by 30% more than other social platforms. This is particularly advantageous for B2B brands seeking to broaden reach and visibility within industry circles.
24. LinkedIn’s video content boosts conversions by up to 33%.
Video boosts conversion rates significantly, making it a valuable tool for campaigns aimed at lead generation and client acquisition.
25. Video content increases retention by 95%.
Users retain 95% of a message delivered through video, highlighting video’s effectiveness in ensuring your message sticks with the audience.
26. Content with video receives 4x the engagement on LinkedIn.
Video content generates four times more engagement on LinkedIn than standard posts, giving brands a competitive edge in crowded digital spaces.
27. LinkedIn video ads lead to a 34% rise in brand favorability.
LinkedIn video ads are powerful tools for improving brand perception, with studies showing a 34% increase in brand favorability. This boost occurs because video ads can deliver a brand’s message authentically, helping build a positive image in the viewer’s mind.
With the visual and emotional appeal of video, companies can highlight their values, mission, and benefits, creating a lasting impression that leads to higher viewer loyalty and trust in the brand.
28. 58% of LinkedIn users prefer video for learning about brands.
With 58% of LinkedIn users preferring video to learn about brands, video has become the leading format for education and promotion on the platform.
Videos allow brands to quickly showcase products, services, and values in an engaging and digestible way, making complex information easier to understand.
This preference indicates that users are more likely to engage with a brand’s video content, providing an ideal format for companies looking to educate their audience and build awareness.
29. Live videos drive 10x more comments than standard videos.
LinkedIn Live videos receive ten times more comments than regular video posts, reflecting their unique ability to spark real-time interactions.
Live video offers a level of immediacy and authenticity that invites viewers to join the conversation, ask questions, and share opinions.
This high engagement makes LinkedIn Live perfect for Q&A sessions, product launches, or industry insights, fostering community-building and allowing brands to connect directly with their audience on a more personal level.
30. LinkedIn video ads increase purchase intent by 45%.
LinkedIn video ads are highly effective for influencing purchasing decisions, boosting purchase intent by 45%. By combining storytelling with targeted messaging, these ads create a persuasive and compelling case for viewers to consider a brand’s offerings.
Video ads allow companies to showcase product features, customer testimonials, or real-life applications, which build trust and help move potential customers closer to making a purchase decision, making video ads a valuable part of the sales funnel on LinkedIn.
FAQs
What makes LinkedIn videos effective for B2B marketing?
LinkedIn’s audience consists of professionals and decision-makers, making it ideal for B2B marketing. Video captures attention, builds authority, and drives conversions effectively on this platform.
What types of videos work best on LinkedIn?
Educational content, company culture videos, and product demonstrations perform best, aligning with LinkedIn’s professional and informational focus.
How can brands maximize LinkedIn video performance?
Short, engaging videos optimized for mobile, with clear messaging and a call-to-action, tend to perform best.
How does LinkedIn Live differ from standard video?
LinkedIn Live is real-time, increasing immediacy and engagement. It’s ideal for events, Q&As, and interactive sessions.
Why is video content so effective on LinkedIn?
LinkedIn’s audience values video for its quick and clear communication style, helping them absorb information efficiently.
Key Takeaways
LinkedIn video content has proven itself to be a powerful tool for professional engagement, with substantial advantages for brand visibility, audience connection, and lead generation.
Whether through brief product demos, educational content, or live interactions, video has the unique ability to hold attention and build credibility on a platform where users are actively seeking meaningful professional insights. Integrating these top
LinkedIn video statistics and insights into your strategy can elevate your brand’s impact in the B2B space, helping you connect with decision-makers and grow authentically.
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