Video Marketing

Video for Startups: What Works Best in 2024

Michael Pirone
February 12, 2024

The State of Video in 2024

There is no doubt that video for startups is crucial, both when it comes to marketing your startup and increasing conversion opportunities.

But with all the best startup videos in the market, you may wonder whether investing in video production is still a good idea. After all, how can you make your startup video stand out?

In this article, we will explore the different ways to create stunning videos for startup businesses. And we’ll even share some bonus information — the types of videos you can produce on screen.

Why Do Startups Need Startup Videos?

1. Video marketing is affordable in the mid to long term.

When you first think about it, startup video marketing and production are expensive. Video production may cost you a bit. But please remember that you can use this marketing tool repeatedly; it’s a high-frequency marketing tool that can deliver a pitch-perfect company story if executed correctly.

It will be posted on your website and indexed by search engines, which is worth the cost. Moreover, you can use the same startup video on all your platforms, so you don’t have to shell out vast amounts of money you would typically spend when advertising in magazines, radio, TV shows, and many other channels.

If you asked for a quick assessment of the numbers we see allocated to startup video projects, $5,000 to $10,000 would be a realistic bracket for a company’s main front-and-center video.

The startup video production itself may be expensive upfront. Still, it can help you save money in the long run through content leverage (conversion optimization over time) and time saved with customers that wouldn’t have been the right fit for your product (qualified leads).

2. When done right, videos can engage your audience and target market effortlessly.

The best startup videos appeal to a broader audience than commercials, magazine features, or radio announcements.

If people like the content of your startup video, they can easily embed, engage, comment, or share the startup demo video with just one click of a button. No muss, no fuss!

Due to the effortless engagement that the best startup videos have, they can reach out to all types of consumers wherever they are.

The Types of Video Every Startup Needs

Explainer Video

The best way to boost your sales is to establish market awareness about your products and services using an explainer video. Using an engaging video, you can educate people on how your products or services work so that they will understand the need for them.

Your first video can be a live-action or animated video that explains how your product or new business works. The key to making your startup pitch videos enjoyable is to use eye-catching animation, engaging dialogue, and upbeat voice-over, just like the ones shown in this Acast explainer video we produced.

Walkthrough or Tutorial Videos

If your product is relatively new, people still don’t know how it works. A great video tutorial provides the viewers with a step-by-step guide on how to operate your products or use the interface of your app or software.

Most walkthrough ads feature screencasts. You can make your startup’s video stand out from the rest by using colors and animation, as you can see in this software walkthrough video, which can make the tutorial more interesting.

Software walkthroughs are practical (and easier on the wallet), especially for SaaS or subscription models where your users may be susceptible to churn.

Brand Video

These days, consumers also consider the brand or company in addition to the quality of the product. People are more inclined to buy products from a company that matches their mission or values, especially in the earlier stages of marketing.

A brand video will help tell your company’s story —why you built it, what it aims to do, what values it has, and much more. By showing your personality, you can connect to your target market at an emotional level. This drives and helps you establish a brand following, as startup pitch videos are designed to evoke emotions in consumers.

For example, they can be designed to make people sad, happy, or excited. To achieve this, you need to use the right tone of voice, a perfect soundtrack, and a great script—all these can be found in this Square brand video.

3 Best Startup Videos Of All Time

1. Vidico – Vervoe

Why It’s Worth Watching: Vidico effectively captures the frustrations and drawbacks of making subpar hiring decisions. Through clever humor and honesty, Vervoe’s startup video strikes a chord with viewers who have encountered or are familiar with the complexities of securing the right talent.

Vervoe exemplifies exemplary startup videos by offering an authentic and relatable portrayal of the challenges inherent in conventional job interviews and the risks of relying solely on resumes and background information.

2. Vidico – Swell

Why It’s Worth Watching: The startup pitch video highlights Swell’s dedication to elevating customer interactions for local companies through seamless online experiences. Rather than relying on animated startup pitch videos, they communicate the tangible advantages of Swell’s solutions through live-action footage.

The startup video is noteworthy for its inventive visual presentation, clear articulation of Swell’s value proposition, composed delivery, and pertinence to companies aiming for enhanced customer engagement.

3. Vidico – Airbank

Why It’s Worth Watching: Airbank empowers small businesses to streamline bill payments, establish team permissions, gain insights into cash flow, and reallocate unused funds—all without switching bank accounts.

Vidico collaborated with Airbank to create an engaging storyboard and produce a high-quality animated explainer video that effectively communicates its value proposition. From conceptualization and scripting to project management, Vidico successfully launched one of the best startup videos of all time.

Tips on How to Create Stunning Videos for Startup Companies

Inject Cinematography in Your Startup Demo Video

Regardless of your product or service, you can always find a way to make the startup explainer video look more cinematic. That’s the best way to be different from the crowd of startup videos.

Establish Your Distinctive Style

You do not have to make everything in your video different. If you do that, no one can relate to it. You should make one aspect of the video unique. It can be the musical scoring, the character’s outfits, the voice-over, backgrounds, or visuals.

It’s all up to you what you want to change. Ensure your startup explainer video has a distinctive style because people more readily recall the differences than the similarities.

Your Startup Video Should Be Witty

Modern audiences love companies with a sense of humor. A witty outlook on your products or your customers’ pain points can be a great way to catch your audience’s attention and win their loyalty.

Using a video, you can introduce your company’s mission and brand’s personality and make a solid first impression on your audience. You can do an amazing job simplifying complex ideas using live-action or animation.

Click here to watch the best startup video.


What is a startup video?

A startup video is a visual presentation created by a startup company or small business to introduce its brand or products to potential customers or investors.

E-commerce and tech companies feature how their software works using animation and text. It typically highlights the unique value proposition, key features, and benefits of the startup’s offerings in a concise and engaging way.

How do startup companies get noticed?

Startups can get noticed by leveraging various marketing strategies such as social media promotion (Facebook and YouTube), content marketing, search engine optimization (SEO), influencer partnerships, networking events, and targeted advertising ideas.

By creating compelling content, engaging with their target audience, and establishing a solid online presence, startups can increase visibility and attract attention to their brand and service features.

As one of the best video marketing experts, we can create the best startup promo video that suits your business. Take the first step towards engaging in a startup pitch video using our VidiFit Quiz!

Why is video important for my startup?

Video is crucial for startups as it effectively communicates your brand, products, and services, helping you connect with your target audience on a deeper level, boost engagement and entertainment, and increase brand and service awareness.

Our video production company can create a resonating start-up explainer video that fits your startup business.

What types of videos should a startup business create?

They can create explainers, product demonstrations, customer testimonials, behind-the-scenes footage, and social media content to showcase their offerings, build credibility, and engage with their audience effectively.

For more details, contact us or use our VidiFit Quiz for a free estimate!

Final Thoughts

Video marketing presents an invaluable opportunity for a new business to differentiate themselves in today’s competitive landscape. Using videos, they can effectively communicate their brand story, showcase their unique value proposition, and connect with their audience on a deeper level.

If you are starting in the industry, think about that one move that can take your business to a new level. If so, then creating stunning videos for startupsis what you need to do.

While the internet is already saturated with corporate videos, there is always room for a few more. Just make sure that the videos you create stand out so you can capture the attention of your target market and eventually convert them into loyal customers.

If you are to invest in a quality video for your startup, contact Vidico today. We have years of experience helping startups stand out in competition with stunning video marketing.

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