ftrack needed a set of videos to assist with customer acquisition.
This video in particular was an important marketing asset for ftrack’s production tracking, project management and media review tool, ftrack Studio.
The video is for many the first interaction they have with the platform and the brand. Therefore, an excellent first impression was vital.
“In a short 2m12s, the video communicates ftrack Studio’s feature set concisely and straightforwardly, which is an impressive feat given the scope of what ftrack Studio can do. And it doesn’t just do so via messaging and VO – the video’s imagery and animation communicate the contemporary style and ease of use that sets ftrack Studio apart from its competitors.”
— Chris McMahon | Head of Communications.