A customer acquisition challenge
The team at Joon had just raised the seed round and were in need of clear and stronger messaging on their homepage to acquire more customers.
Joon knew clients were the happiest when they were being onboarded but the team realised this exciting feeling was happening too late in the process.
They needed to bring the Aha moment way earlier in the funnel — right when customers land on their website for the first time.
A product video was the best way to help employees and HR managers understand the value of Joon, in seconds.