Make it pop.
Here’s the rundown on our team-up with Sydney’s Wisr.
For the app launch, we produced an exciting, fast-paced video that seamlessly integrated the design of the app for a more consistent viewer, and user experience.
In all the noise of online news feeds, we started off with some simple rules. Cut often, create a highly-branded aesthetic, and use a non-traditional video format.
So we got down to work.
We started with the UI/UX of the app and worked backwards — using elements from key screens and producing more abstract representations in sequences that communicated key messages and benefits.
We then assessed how these elements could enter a real-life, live-action setting. How do we best represent an app that works in the background of your life?