They reached us out with a two-week deadline, and wanted to feature it in all Samsung stores across the nation – and social channels. This lead our in-house creative team to create a campaign that combined effective animation techniques in a compelling way with MobileMuster’s creative considerations.
The campaign consisted of a 20-second loopable animations to be played on in-store screens and social channels, as well as print designs and signage for all the in-store recycling units.
We aimed for an easy-to-understand commercial to raise awareness of mobile phone recycling – so when people actually need to replace their phone, they will always remember MobileMuster and this great initiative.
MobileMuster ❤️'s Vidico
MobileMuster projects are always close to our hearts. Bringing animations to life is already a craft that everyone and Vidico has a passion for, but doing it for a truly positive cause such as this… It’s amazing to see them partner with Samsung on this scale.