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They reached us out with a two-week deadline, and wanted to feature it in all Samsung stores across the nation – and social channels. This lead our in-house creative team to create a campaign that combined effective animation techniques in a compelling way with MobileMuster’s creative considerations.
The campaign consisted of a 20-second loopable animations to be played on in-store screens and social channels, as well as print designs and signage for all the in-store recycling units.
We aimed for an easy-to-understand commercial to raise awareness of mobile phone recycling – so when people actually need to replace their phone, they will always remember MobileMuster and this great initiative.
MobileMuster projects are always close to our hearts. Bringing animations to life is already a craft that everyone and Vidico has a passion for, but doing it for a truly positive cause such as this… It’s amazing to see them partner with Samsung on this scale.
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